{"id":996832,"date":"2026-08-20T06:03:18","date_gmt":"2026-08-20T10:03:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/packaging-redesigns-see-4-average-volume-lift-niq-finds\/"},"modified":"2026-08-20T06:03:18","modified_gmt":"2026-08-20T10:03:18","slug":"packaging-redesigns-see-4-average-volume-lift-niq-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/packaging-redesigns-see-4-average-volume-lift-niq-finds\/","title":{"rendered":"Packaging Redesigns See 4% Average Volume Lift, NIQ Finds"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Packaging Redesigns See 4% Average Volume Lift, NIQ Finds<\/b><\/p>\n<p><b>Liquid I.V., Hostess, Back to Nature, and five other brands named 2026 NIQ Design Impact Award winners<\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today named the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that combined stronger shopper experiences with measurable commercial performance. Across nearly a decade of NIQ Design Impact Award winners, recognized redesigns have been associated with an average volume increase of approximately 4%.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819712595\/en\/2878971\/4\/NIQ_DIA.jpg\" alt=\"NIQ Design Impact Awards 2026\" \/><\/p>\n<p style=\"font-size:85%\">NIQ Design Impact Awards 2026<\/p>\n<\/div>\n<p><b>The 2026 NIQ Design Impact Award Winners*:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Aval French Cider<\/b> (Parent Company: Aval Cider; Country: USA)\n<\/li>\n<li><b>Liquid I.V.<\/b> (Parent Company: Unilever; Country: USA)\n<\/li>\n<li><b>Root &amp; Splendor<\/b> (Parent Company: Root &amp; Splendor; Country: USA)\n<\/li>\n<li><b>Hostess Cakes<\/b> (Parent Company: The J.M. Smucker Company; Country: USA)\n<\/li>\n<li><b>Back to Nature<\/b> (Parent Company: Barilla Group; Country: USA)\n<\/li>\n<li><b>John West Tuna Chunks<\/b> (Parent Company: Thai Union; Country: UK)\n<\/li>\n<li><b>Country Fresh Ice Cream<\/b> (Parent Company: DairyMaid; Country: South Africa)\n<\/li>\n<li><b>Rustica Pizza<\/b> (Parent Company: McCain Foods; Country: USA)\n<\/li>\n<\/ul>\n<p><i>&#8220;The Design Impact Awards reinforce the critical role packaging plays in influencing shopper decisions and driving business growth,&#8221; said <b>Andrea Fraboni, Vice President &amp; Global Leader, Pack &amp; Design Solutions, NIQ.<\/b> &#8220;Packaging has seconds to do its job. The strongest redesigns make products easier to notice, understand and choose while preserving the distinctive brand cues consumers recognize. This year&#8217;s winners demonstrate that packaging design isn\u2019t simply aesthetic. When done well, it can be a meaningful driver of shopper engagement and business growth.<\/i><i>&#8220;<\/i><\/p>\n<p>\nFollowing a review of submissions from around the world, NIQ&#8217;s Pack &amp; Design experts evaluated entries against key packaging principles and the role packaging plays throughout the shopper journey. NIQ&#8217;s proprietary Retail Measurement Services (RMS) data was used to identify brands that achieved measurable sales growth following the launch of their updated package designs.<\/p>\n<p>\nWhile this year&#8217;s winning redesigns spanned categories ranging from beverages and household products to frozen foods and snacks, they shared a common objective: making the shopper journey easier. Through stronger shelf visibility, clearer information hierarchy, simplified communication, and more distinctive branding, each redesign helped shoppers notice, understand and choose products with less effort.<\/p>\n<p>\nNIQ&#8217;s Pack &amp; Design Solutions practice helps manufacturers identify, evaluate and optimize packaging that drives shopper engagement and business performance. By combining neuroscience-based methods, including Real System 1 (EEG) research, with behavioral and survey-based approaches, NIQ provides actionable insights that help brands validate packaging concepts and make more confident design decisions.<\/p>\n<p>\nTo learn more about the winning redesigns, the packaging principles behind their success, upcoming regional presentations, and NIQ&#8217;s Pack &amp; Design solutions, visit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Flanding-page%2Fniq-design-impact-award%2F&amp;esheet=54592039&amp;newsitemid=20260819712595&amp;lan=en-US&amp;anchor=NIQ+Design+Impact+Awards+webpage&amp;index=1&amp;md5=135365fa09b7c7b53ca1e554942baea9\">NIQ Design Impact Awards webpage<\/a>.<\/p>\n<p>\n*All products and company names are trademarks of their respective holders. No affiliation or endorsement is expressed or implied.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fniq.com%2F%3F_gl%3D1*a2l62n*_ga*NTUyMTU3MDcwLjE3MjY1ODgzNjk.*_ga_KKW9KLS56J*czE3ODUzNDAwODMkbzMyNiRnMSR0MTc4NTM0MTE3NyRqNTUkbDAkaDA.&amp;esheet=54592039&amp;newsitemid=20260819712595&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=fd2503aa0643d271ca3ee68583f0884d\">www.niq.com<\/a>.<\/p>\n<p>\nNIQ-General<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260819712595r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:media.relations@nielseniq.com\">media.relations@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Packaging Retail Manufacturing Consumer Professional Services Artificial Intelligence Other Retail Marketing Advertising Data Analytics Other Consumer Communications Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819712595\/en\/2878971\/3\/NIQ_DIA.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">NIQ Design Impact Awards 2026<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819712595\/en\/2878929\/3\/NIQ-logo-bright-blue-web-1195x508-83d578f.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Packaging Redesigns See 4% Average Volume Lift, NIQ Finds Liquid I.V., Hostess, Back to Nature, and five other brands named 2026 NIQ Design Impact Award winners CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today named the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that combined stronger shopper experiences with measurable commercial performance. Across nearly a decade of NIQ Design Impact Award winners, recognized redesigns have been associated with an average volume increase of approximately 4%. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/ NIQ Design Impact Awards 2026 The 2026 NIQ Design Impact Award Winners*: Aval French Cider (Parent Company: Aval Cider; Country: USA) Liquid I.V. (Parent Company: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/packaging-redesigns-see-4-average-volume-lift-niq-finds\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Packaging Redesigns See 4% Average Volume Lift, NIQ Finds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-996832","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Redesigns See 4% Average Volume Lift, NIQ Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/packaging-redesigns-see-4-average-volume-lift-niq-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Redesigns See 4% Average Volume Lift, NIQ Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Packaging Redesigns See 4% Average Volume Lift, NIQ Finds Liquid I.V., Hostess, Back to Nature, and five other brands named 2026 NIQ Design Impact Award winners CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today named the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that combined stronger shopper experiences with measurable commercial performance. Across nearly a decade of NIQ Design Impact Award winners, recognized redesigns have been associated with an average volume increase of approximately 4%. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/ NIQ Design Impact Awards 2026 The 2026 NIQ Design Impact Award Winners*: Aval French Cider (Parent Company: Aval Cider; Country: USA) Liquid I.V. 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Across nearly a decade of NIQ Design Impact Award winners, recognized redesigns have been associated with an average volume increase of approximately 4%. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260819712595\/en\/ NIQ Design Impact Awards 2026 The 2026 NIQ Design Impact Award Winners*: Aval French Cider (Parent Company: Aval Cider; Country: USA) Liquid I.V. 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