{"id":996695,"date":"2026-08-19T12:03:03","date_gmt":"2026-08-19T16:03:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/"},"modified":"2026-08-19T12:03:03","modified_gmt":"2026-08-19T16:03:03","slug":"mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/","title":{"rendered":"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set<\/b><\/p>\n<p class=\"bwalignc\"><i>Inspired by the gaming console that defined a generation, the 1:1 scale model recreates the original XBOX console with lights, sounds and hidden game scenes<\/i><\/p>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world&#8217;s most iconic brand portfolios, today announced a new release from its premium building brand Mattel Brick Shop\u2122, a highly detailed, 1:1-scale buildable display model of the original Microsoft XBOX console. Created in celebration of the console&#8217;s 25th anniversary, the collector display piece is available for presale now at select retailers globally, including Amazon, Best Buy and Mattel Creations.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260819848021\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260819848021\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819848021\/en\/2878031\/4\/MBKS_XBOX_F26_HYL44_Mattel_Creation_1328x1328.jpg\" alt=\"Mattel Brick Shop XBOX Original\" \/><\/p>\n<p style=\"font-size:85%\">Mattel Brick Shop XBOX Original<\/p>\n<\/div>\n<p>\nWith an expansive 3,509-piece design, the premium building set delivers a full-size recreation of the legendary XBOX console and its iconic controller for gamers, builders and collectors alike. Packed with interactive features, hidden details and memorable tributes to three of the platform&#8217;s most beloved games\u2014Halo: Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts\u2014the set is designed as both an immersive building experience and a striking display piece. The console&#8217;s three game-inspired modules can be removed and showcased individually. The set also includes 12 NanoWorld\u2122 figures, allowing fans to recreate memorable moments from the featured games.<\/p>\n<p>\nThe classic XBOX controller, affectionately known as \u201cThe Duke,\u201d serves as the key to unlocking the model&#8217;s interactive features. As builders press the controller&#8217;s buttons, hidden scenes from the three games come to life with illuminated lighting effects accompanied by its corresponding in-game soundtrack. Fans can also discover a hidden button combination that triggers an exclusive lighting sequence.<\/p>\n<p>\nSince its launch in 2025, Mattel Brick Shop\u2122 has continued to expand its portfolio through collaborations with some of the world&#8217;s most recognizable brands, bringing fan-favorite properties to life through premium building sets. Recent additions include Masters of the Universe\u00ae building sets, the Halo Warthog inspired by the original Halo game trilogy, and licensed vehicles from some of the world&#8217;s most prestigious automotive manufacturers, reflecting the brand&#8217;s continued expansion across automotive, entertainment and gaming.<\/p>\n<p>\nTed Wu, SVP, Global Head of Vehicles and Building Sets at Mattel said: &#8220;Whether it&#8217;s legendary supercars, beloved entertainment franchises or iconic video games, Mattel Brick Shop is dedicated to transforming the brands and moments that define culture into premium building experiences. As with every Mattel Brick Shop project, we obsessed over every detail to faithfully recreate the original XBOX console, creating a collectible build that celebrates one of gaming&#8217;s most influential consoles while rewarding fans with authentic features and hidden details to discover.&#8221;<\/p>\n<p><b>Mattel Brick Shop XBOX Original<\/b><\/p>\n<p>\nAges 17+ | SRP: $329.99<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n3,509 piece buildable 1:1 scale XBOX Original console with the iconic \u201cThe Duke\u201d controller<\/p>\n<\/li>\n<li>\nDetailed interior that reveals iconic scenes from 3 Microsoft video games: Halo Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts<\/p>\n<\/li>\n<li>\nInteractive controller-activated lights and authentic game soundtracks<\/p>\n<\/li>\n<li>\nModular design allows each game scene to be displayed separately<\/p>\n<\/li>\n<li>\nIncludes 12 NanoWorld figures<\/p>\n<\/li>\n<\/ul>\n<p>\nBuilding fans can stay up to date on the latest information from Mattel Brick Shop at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.MattelBrickShop.com&amp;esheet=54591559&amp;newsitemid=20260819848021&amp;lan=en-US&amp;anchor=www.MattelBrickShop.com&amp;index=1&amp;md5=4533f176da91d0143d7fefce7ba90a6b\">www.MattelBrickShop.com<\/a>.<\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, Polly Pocket\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260819848021r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260819848021\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260819848021\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact:<br \/>\n<\/b><br \/>Mattel Global Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Press@mattel.com\">Press@mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Toys Entertainment Retail Consumer Electronics Technology Electronic Games<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819848021\/en\/2878031\/3\/MBKS_XBOX_F26_HYL44_Mattel_Creation_1328x1328.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mattel Brick Shop XBOX Original<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819848021\/en\/2878019\/3\/MAT21BG_LOGO_R01.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set Inspired by the gaming console that defined a generation, the 1:1 scale model recreates the original XBOX console with lights, sounds and hidden game scenes EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world&#8217;s most iconic brand portfolios, today announced a new release from its premium building brand Mattel Brick Shop\u2122, a highly detailed, 1:1-scale buildable display model of the original Microsoft XBOX console. Created in celebration of the console&#8217;s 25th anniversary, the collector display piece is available for presale now at select retailers globally, including Amazon, Best Buy &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-996695","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#039;s Iconic XBOX Game Console with New Premium Building Set - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#039;s Iconic XBOX Game Console with New Premium Building Set - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set Inspired by the gaming console that defined a generation, the 1:1 scale model recreates the original XBOX console with lights, sounds and hidden game scenes EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world&#8217;s most iconic brand portfolios, today announced a new release from its premium building brand Mattel Brick Shop\u2122, a highly detailed, 1:1-scale buildable display model of the original Microsoft XBOX console. Created in celebration of the console&#8217;s 25th anniversary, the collector display piece is available for presale now at select retailers globally, including Amazon, Best Buy &hellip; Continue reading &quot;Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T16:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260819848021\/en\/2878031\/4\/MBKS_XBOX_F26_HYL44_Mattel_Creation_1328x1328.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set\",\"datePublished\":\"2026-08-19T16:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\\\/\"},\"wordCount\":725,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260819848021\\\/en\\\/2878031\\\/4\\\/MBKS_XBOX_F26_HYL44_Mattel_Creation_1328x1328.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\\\/\",\"name\":\"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set - 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(NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world&#8217;s most iconic brand portfolios, today announced a new release from its premium building brand Mattel Brick Shop\u2122, a highly detailed, 1:1-scale buildable display model of the original Microsoft XBOX console. Created in celebration of the console&#8217;s 25th anniversary, the collector display piece is available for presale now at select retailers globally, including Amazon, Best Buy &hellip; Continue reading \"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-19T16:03:03+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260819848021\/en\/2878031\/4\/MBKS_XBOX_F26_HYL44_Mattel_Creation_1328x1328.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft&#8217;s Iconic XBOX Game Console with New Premium Building Set","datePublished":"2026-08-19T16:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/"},"wordCount":725,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260819848021\/en\/2878031\/4\/MBKS_XBOX_F26_HYL44_Mattel_Creation_1328x1328.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-brick-shop-celebrates-25-years-of-microsofts-iconic-xbox-game-console-with-new-premium-building-set\/","name":"Mattel Brick Shop\u2122 Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set - 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