{"id":996601,"date":"2026-08-19T08:06:31","date_gmt":"2026-08-19T12:06:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-announces-expanded-partnership-with-nbc-news-one-of-the-worlds-leading-news-organizations-in-programmatic-display-advertising-advancing-taboolas-vision-to-become-the-economic-b\/"},"modified":"2026-08-19T08:06:31","modified_gmt":"2026-08-19T12:06:31","slug":"taboola-announces-expanded-partnership-with-nbc-news-one-of-the-worlds-leading-news-organizations-in-programmatic-display-advertising-advancing-taboolas-vision-to-become-the-economic-b","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-announces-expanded-partnership-with-nbc-news-one-of-the-worlds-leading-news-organizations-in-programmatic-display-advertising-advancing-taboolas-vision-to-become-the-economic-b\/","title":{"rendered":"Taboola Announces Expanded Partnership with NBC News, One of the World\u2019s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola’s Vision to Become the “Economic Backbone of the Open Web”"},"content":{"rendered":"

\nLong Term Partnership a Significant Milestone Towards Taboola\u2019s Mission of Empowering Advertisers to Achieve Outcomes Beyond Native, Using Its Technology Platform Realize
\n<\/h2>\n
\n

NEW YORK, Aug. 19, 2026 (GLOBE NEWSWIRE) — Taboola<\/u><\/a> (NASDAQ: TBLA) today announced an expanded partnership with NBC News.<\/p>\n

This partnership is the first of its kind for Taboola, which will see its advertising platform Realize<\/a> power global programmatic display advertising on NBC News digital properties, including NBCNews.com and TODAY.com.<\/p>\n

Today\u2019s partnership with NBC News is the first for Taboola that expands beyond native advertising, giving top-tier advertisers and agencies that choose the Realize advertising platform access to run performance-based campaigns on two of the world\u2019s most trusted websites.<\/p>\n

\n NBCUniversal News Group<\/a> had previously partnered with Taboola for more than ten years to power native advertising and recommendations. This new, long-term partnership further deepens Taboola as a strategic advertising partner across NBC News properties, while also tapping Taboola\u2019s technology, unique data and direct demand to maximize the value of their audiences.<\/p>\n

The partnership is a significant milestone in Taboola\u2019s goal of enabling advertisers to achieve outcomes independent of formats or placements across trusted publishers and OEMs, using its performance-advertising technology Realize. Launched last year, Realize has helped thousands of advertisers to reach the right audiences, scale efficiently, drive conversions and meaningful outcomes.<\/p>\n

\u201cOur partnership with NBC News represents the future of advertising on the open web,\u201d said Adam Singolda, CEO at Taboola. \u201cThe industry has spent years thinking about formats and placements. We think about outcomes. We started by powering native recommendations and today, we’re supporting the broader display advertising business.\u201d<\/p>\n

\u201cThis is a major step toward our vision of becoming the \u2018economic backbone of the open web\u2019 for everything outside of search and social. We offer a single platform where advertisers can drive measurable business results across every format and placement, while helping publishers maximize the value of every impression.<\/p>\n

As the internet shifts from pageviews to conversations, publishers need a way to participate in that future and not lose users to it. That’s why I\u2019m so excited to support NBC News, helping create new opportunities for engagement, monetization and advertiser value,\u201d continued Singolda.<\/p>\n

\u201cTaboola is an important partner for NBC News. We\u2019re pleased to expand this long-standing partnership and look forward to growing our relationship in the years ahead,\u201d said Satpal Brainch, Chief Business Officer at NBCUniversal News Group.<\/p>\n

\n About Taboola<\/strong>
\n
\n
\n Taboola<\/u>
\n <\/a> empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola\u2019s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola\u2019s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.<\/p>\n

\n Disclaimer \u2013 Forward-Looking Statements<\/strong>
\n
Taboola (the \u201cCompany\u201d) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as \u201cexpect,\u201d \u201cestimate,\u201d \u201cproject,\u201d \u201cbudget,\u201d \u201cforecast,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cshould,\u201d \u201cbelieves,\u201d \u201cpredicts,\u201d \u201cpotential,\u201d \u201ccontinue,\u201d and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company\u2019s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A \u201cRisk Factors\u201d and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

\n
Press Contact:\r\nDave Struzzi\r\nDave.s@taboola.com\r\n\r\nInvestor Contact:\r\nAadam Anwar\r\naadam.a@taboola.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Long Term Partnership a Significant Milestone Towards Taboola\u2019s Mission of Empowering Advertisers to Achieve Outcomes Beyond Native, Using Its Technology Platform Realize NEW YORK, Aug. 19, 2026 (GLOBE NEWSWIRE) — Taboola (NASDAQ: TBLA) today announced an expanded partnership with NBC News. This partnership is the first of its kind for Taboola, which will see its advertising platform Realize power global programmatic display advertising on NBC News digital properties, including NBCNews.com and TODAY.com. Today\u2019s partnership with NBC News is the first for Taboola that expands beyond native advertising, giving top-tier advertisers and agencies that choose the Realize advertising platform access to run performance-based campaigns on two of the world\u2019s most trusted websites. NBCUniversal News Group had previously partnered with Taboola for … <\/p>\n
Continue reading “Taboola Announces Expanded Partnership with NBC News, One of the World\u2019s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola’s Vision to Become the “Economic Backbone of the Open Web””<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-996601","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTaboola Announces Expanded Partnership with NBC News, One of the World\u2019s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola's Vision to Become the "Economic Backbone of the Open Web" - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-announces-expanded-partnership-with-nbc-news-one-of-the-worlds-leading-news-organizations-in-programmatic-display-advertising-advancing-taboolas-vision-to-become-the-economic-b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taboola Announces Expanded Partnership with NBC News, One of the World\u2019s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola's Vision to Become the "Economic Backbone of the Open Web" - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Long Term Partnership a Significant Milestone Towards Taboola\u2019s Mission of Empowering Advertisers to Achieve Outcomes Beyond Native, Using Its Technology Platform Realize NEW YORK, Aug. 19, 2026 (GLOBE NEWSWIRE) — Taboola (NASDAQ: TBLA) today announced an expanded partnership with NBC News. 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