{"id":996531,"date":"2026-08-19T05:03:04","date_gmt":"2026-08-19T09:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/"},"modified":"2026-08-19T05:03:04","modified_gmt":"2026-08-19T09:03:04","slug":"forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/","title":{"rendered":"Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets<\/b><\/p>\n<p class=\"bwalignc\"><i>With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption<\/i><\/p>\n<p>CAMBRIDGE, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAccording to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fmyhome&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=Forrester%26%238217%3Bs&amp;index=1&amp;md5=9028cba90d90d06aaa9a1da48deab117\">Forrester\u2019s<\/a> (Nasdaq: FORR) <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fbeyond-the-saaspocalypse-introducing-the-forrester-ai-disruption-model%2F&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=AI+Disruption+Model&amp;index=2&amp;md5=e2b3ed49cc080f888ebb97b44a57c09a\">AI Disruption Model<\/a>, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace \u2014 enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fgo%3Fobjectid%3Dres200243&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=The+Forrester+AI+Disruption+Model%3A+How+AI+Disrupts+Or+Accelerates+Technology+And+Service+Markets&amp;index=3&amp;md5=384e02c4ec365ccffa1982faf3a857e0\">The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fgo%3Fobjectid%3Dres200210&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=The+Forrester+AI+Disruption+Model%3A+Category+Analysis&amp;index=4&amp;md5=c9c3f8707eb23d25ced8a4222a7fbb5a\">The Forrester AI Disruption Model: Category Analysis<\/a>, reveal that technology products and services that enable, secure, and govern AI are poised for significant growth due to organizations moving from experimentation to enterprise-scale deployment of AI applications and autonomous agents. In comparison, skills-based services will face disruption as AI assumes tasks that have traditionally depended on human expertise.<\/p>\n<p>\nApplied to 17 technology and service categories comprising more than 200 technology and service markets, the model analyzes whether AI is likely to accelerate, disrupt, reshape, or have limited impact on individual markets. The factors include: AI substitutability, labor intensity, support for agentic workloads, commercial models, data and trust advantages, agentic workload support, AI-focused R&amp;D investment, regulatory friction, asset intensity, and switching costs.<\/p>\n<p><b>Key findings from the research include:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>AI enablers are positioned for growth.<\/b> Infrastructure providers (cloud platforms, data centers, and storage), data and AI providers (AI models, AI platforms, data management, and governance solutions), and cybersecurity and identity providers (including Zero Trust and AI agent security) are the only three markets expected to benefit as enterprises scale AI deployments.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Labor-intensive knowledge-work industries face the greatest disruption.<\/b> Transformation services, technology implementation, software development, creative services, localization, and training markets will experience pressure as AI substitutes for activities traditionally performed by people, including coding, content creation, and translation.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Many enterprise software categories will be reshaped rather than displaced.<\/b> Business applications, governance and compliance, process automation, customer experience, and marketing technology are expected to evolve as AI transforms workflows and user experiences. While these categories are vulnerable to disruption, embedded workflows, regulatory requirements, switching costs, and growing demand for data, orchestration, governance, and trust capabilities help sustain their relevance.\n<\/li>\n<\/ul>\n<p>\n\u201cEvery technology and service market is facing an AI overhaul,\u201d said Craig Le Clair, vice president and principal analyst at Forrester. \u201cOur research shows that AI\u2019s benefits will not be distributed evenly across technology markets. Only markets in three categories \u2014 infrastructure; data and AI; and identity, access, and network security \u2014 are broadly positioned for clear growth. Technologies in the other categories will be forced to adapt.\u201d<\/p>\n<p>\nUsing the Forrester AI Disruption Model, tech leaders can anticipate the impact of AI on their portfolios and plan accordingly. By assessing which markets are likely to accelerate, transform, or face disruption, organizations can better prepare for the opportunities and risks ahead.<\/p>\n<p>\n\u201cThe challenge for technology and service providers is not simply understanding where AI is advancing but how it will reshape the economics of their markets,\u201d said Ted Schadler, vice president and principal analyst at Forrester. \u201cForrester\u2019s AI Disruption Model gives providers a practical framework to evaluate where AI is likely to accelerate their growth, transform their market dynamics, or replace existing sources of value. Providers can use the model to anticipate change and prioritize investments to thrive in the AI era.\u201d<\/p>\n<p><b>Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nLearn more about the research in this <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fbeyond-the-saaspocalypse-introducing-the-forrester-ai-disruption-model%2F&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=blog&amp;index=5&amp;md5=ed2d41fa0cb28f00d1ea8a70c8b558fd\">blog<\/a>.<\/p>\n<\/li>\n<li>\nDownload <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fgo%3Fobjectid%3Dres200243&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=The+Forrester+AI+Disruption+Model%3A+How+AI+Disrupts+Or+Accelerates+Technology+And+Service+Markets&amp;index=6&amp;md5=e6d8fd327c3db91047c8c5116823ad73\">The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fgo%3Fobjectid%3Dres200210&amp;esheet=54591393&amp;newsitemid=20260819347107&amp;lan=en-US&amp;anchor=The+Forrester+AI+Disruption+Model%3A+Category+Analysis&amp;index=7&amp;md5=73613f86c61fe057f5b2a3b93f783e59\">The Forrester AI Disruption Model: Category Analysis<\/a> reports (client access).<\/p>\n<\/li>\n<\/ul>\n<p><b>About Forrester<\/b><\/p>\n<p>\nForrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260819347107r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260819347107\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260819347107\/en\/<\/a><\/span><\/p>\n<p>\nPRESS CONTACT<br \/>\n<br \/>Hannah Segvich<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:hsegvich@forrester.com\">hsegvich@forrester.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Security Consulting Marketing Communications Professional Services Internet Digital Marketing Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260819347107\/en\/1759468\/3\/Forrester_black_RGB_narrow_%285%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace \u2014 enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets and The Forrester AI Disruption Model: Category Analysis, reveal that technology products and services that enable, secure, and govern AI are poised for significant &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-996531","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace \u2014 enhancing the value of certain products and services while making others increasingly vulnerable to replacement. 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Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets and The Forrester AI Disruption Model: Category Analysis, reveal that technology products and services that enable, secure, and govern AI are poised for significant &hellip; Continue reading \"Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-19T09:03:04+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260819347107r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets","datePublished":"2026-08-19T09:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/"},"wordCount":733,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260819347107r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-ai-disruption-model-to-assess-ais-impact-on-technology-and-service-markets\/","name":"Forrester Introduces AI Disruption Model To Assess AI\u2019s Impact On Technology And Service Markets - 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