As America’s most beloved holiday tradition approaches its 100th<\/sup> Parade, Macy’s is inviting customers to join a 100-day celebration of the people, traditions, memories and moments that have made the Parade a cherished part of holidays for generations.<\/i><\/p>\n NEW YORK–(BUSINESS WIRE<\/a>)– This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260818240467\/en\/<\/a><\/p>\n Macy\u2019s Kicks Off the 100-Day Countdown to the 100th Macy\u2019s Thanksgiving Day Parade\u00ae<\/p>\n<\/div>\n \n“For 100 years, Macy’s Thanksgiving Day Parade has brought generations together through moments of wonder, connection and joy,\u201d said Sharon Otterman, Macy\u2019s chief marketing officer. \u201cAs we begin the 100-day countdown to our historic 100th<\/sup> Parade, we’re inviting customers to be part of the celebration, not just on Thanksgiving morning, but throughout the season. Over the next 100 days, we’ll honor the memories, traditions and experiences that have made the Parade a beloved part of the holidays while creating new moments of magic for the next generation.\u201d<\/p>\n The Journey Begins<\/b><\/p>\n \nIn the weeks leading up to the 100th<\/sup> Parade, Macy\u2019s invites fans of all ages to join in the magic with exclusive product collaborations, exciting balloon and float announcements and unforgettable experiences honoring the beloved holiday tradition\u2019s centennial celebration. Visit macys.com\/parade to stay up to date on Macy\u2019s Parade news, events and opportunities to join the celebration.<\/p>\n Celebrating 100 Years of Culture<\/b><\/p>\n \nTo commemorate a century of lasting memories, the 100th<\/sup> Macy\u2019s Thanksgiving Day Parade will feature a record-breaking lineup of 100 inflatable elements. This larger-than-life lineup will include the brand-new Disney\u2019s Sorcerer\u2019s Apprentice Mickey <\/i>and a reimagined iteration of Underdog<\/i>, whose long-awaited return to the New York City skyline marks his first flight since 1984.<\/p>\n \nFavorite characters from Parades past \u2013 including Bullwinkle J. Moose, Olive Oyl, Popeye, Swee\u2019Pea <\/i>and Sonic the Hedgehog<\/i> \u2013 will make a triumphant return to the streets of New York City aboard Macy\u2019s All-Stars<\/i> float, a star-studded gathering of inflatable and costumed characters that span a century of Parade history.<\/p>\n \nThese legendary Parade characters will be joined by a new float honoring Tony Sarg, the creative genius behind the Parade’s signature elements. Tony Sarg\u2019s Amazing Marionettes <\/i>will bring the spirit of the Parade’s early years to the centennial march, featuring re-creations of Sarg’s original characters and illustrations alongside a puppet likeness of the artist himself, celebrating the imagination and innovation that helped shape the spectacle audiences know and love today.<\/p>\n \nAlso joining the 100th<\/sup> festivities is Felix the Cat<\/i>, who returns to Macy’s Thanksgiving Day Parade after debuting a new iteration in the 90th<\/sup> Macy\u2019s Parade in 2016. In 1927, Felix the Cat<\/i> became the first-ever character balloon to appear in the Parade, carried along the route on sticks by volunteers before the introduction of helium-filled balloons the following year. His return honors the character who helped launch one of the Parade’s most enduring elements.<\/p>\n \nThe 100th<\/sup> Parade will also welcome newcomers Billie Brightpaw<\/i>, Macy\u2019s Parade\u2019s newest companion and natural-born adventurer, and Tom Jr.<\/i>, the son of the iconic Tom Turkey<\/i>, commemorating a century of Parade magic, while keeping an eye on the future and for celebrations to come.<\/p>\n \nBringing the excitement of the centennial celebration to customers nationwide, select Macy’s stores will debut special window displays featuring beloved character balloons, historic imagery and fascinating fun facts that honor 100 years of Parade magic. Additionally, Macy\u2019s Herald Square flagship will feature a celebratory Countdown Clock counting the days until Thanksgiving and the 100th<\/sup> Parade.<\/p>\n Welcome Home, Blue Hippopotamus<\/b><\/p>\n \nIn the early years of Macy’s Thanksgiving Day Parade, organizers released balloons at the end, rewarding customers who returned found balloons to Macy’s for a prize. Following the 1931 Macy’s Thanksgiving Day Parade, every balloon was accounted for except the Blue Hippopotamus<\/i>, who was last seen soaring beyond the Empire State Building.<\/p>\n \nThis year, the Blue Hippopotamus<\/i> will make a triumphant return to Macy\u2019s Thanksgiving Day Parade 2026 in celebration of the 100th<\/sup> Parade. Additional participation details will be shared in the coming weeks.<\/p>\n Exclusive Partnerships and Product<\/b><\/p>\n \nAs the march to the 100th<\/sup> Macy\u2019s Thanksgiving Day Parade begins, Macy\u2019s creates celebration beyond the route with an exclusive collection of limited-edition keepsakes and must-have brand collaborations. Inspired by a century of iconic moments, the assortment lets customers take a piece of the Parade home.<\/p>\n \nFeaturing collaborations with brands, including Apotheke, Carolina Herrera, Citizen, Clinique, Crocs, Disney, Effy, Estee Lauder, Hallmark, Jo Malone, Levi\u2019s, Lenox, Loungefly, MacKenzie-Childs, Mario Badescu, Marvel, Michael Aram, Michael Kors, Peanuts, Pixar, Sanrio, Spirit of America, Super Smalls, Tarte and Waterford, the collection offers new ways for customers to share the wonder of the Parade all season long.<\/p>\n \nCustomers can also revisit Parades past with \u201cLet\u2019s Have a Parade: Celebrating 100 Macy\u2019s Parades\u201d published by Weldon Owen, a commemorative retrospective book that brings 100 years of Parade history to life through extraordinary photography and behind-the-scenes stories from the cherished holiday event.<\/p>\n \nSelect product is available now on macys.com, with the full assortment launching in select Macy\u2019s stores nationwide this fall.<\/p>\n Inspiring Creativity, Curiosity and Wonder Through Parade Magic<\/b><\/p>\n \nFor generations, Macy\u2019s Thanksgiving Day Parade has sparked curiosity, creativity and innovation in young minds. Leading up to the 100th<\/sup> march, Macy\u2019s is partnering with Khan Academy to bring the magic of the Parade to life in classrooms and homes nationwide through a hands-on interactive learning experience that explores the artistry, engineering and imagination behind the holiday tradition.<\/p>\n \nTo download the activity and learn more, visit here<\/a>.<\/p>\n How to Watch the Celebration<\/b><\/p>\n \nAudiences nationwide can watch the 100th<\/sup> Macy\u2019s Thanksgiving Day Parade<\/a> on Thursday, November 26 on NBC, Peacock and Telemundo starting at 8:30 a.m. in all time zones. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade. For more information, visit macys.com\/parade.<\/p>\n About Macy\u2019s<\/b><\/p>\n \nMacy\u2019s, the largest retail brand of Macy\u2019s, Inc. (NYSE: M), helps customers celebrate \u2013 from everyday moments to life\u2019s biggest occasions \u2013 with a curated assortment across apparel, home, beauty, accessories and more. Each year, Macy\u2019s brings the nation together through two of its most beloved traditions: Macy\u2019s Thanksgiving Day Parade and Macy\u2019s 4th of July Fireworks, entertaining millions. Celebrate big and small moments in stores nationwide, at macys.com, or on the Macy\u2019s app. For more information on Macy\u2019s, Inc., visit www.macysinc.com<\/a>.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260818240467\/en\/<\/a><\/span><\/p>\n \nMacy\u2019s External Communications KEYWORDS:<\/b> New York United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Home Goods Retail Events\/Concerts Women Online Retail TV and Radio Seniors Teens Children Men Department Stores Family Entertainment Consumer Fashion<\/p>\n
\nMacy\u2019s is kicking off a 100-day countdown to the 100th Macy\u2019s Thanksgiving Day Parade\u00ae<\/sup>, a once-in-a-century milestone that has inspired timeless traditions, sparked imaginations and created unforgettable memories for decades. As the creator of this beloved holiday spectacle, and as part of the brand\u2019s Celebrations Start at Macy\u2019s<\/i> platform, Macy\u2019s is welcoming customers to this milestone journey to celebrate life\u2019s biggest and smallest moments over the next 100 days as the kickoff to Thanksgiving begins.<\/p>\n![\"Macy\u2019s](\"https:\/\/mms.businesswire.com\/media\/20260818240467\/en\/2877369\/4\/MTDP-Poster-FNl.jpg\")
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Christine Nealon, Ryan Gannon
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communications@macys.com<\/a><\/p>\n
![\"Photo\"](\"https:\/\/mms.businesswire.com\/media\/20260818240467\/en\/2877369\/3\/MTDP-Poster-FNl.jpg\")
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