{"id":995507,"date":"2026-08-14T10:33:08","date_gmt":"2026-08-14T14:33:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/"},"modified":"2026-08-14T10:33:08","modified_gmt":"2026-08-14T14:33:08","slug":"pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/","title":{"rendered":"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal<\/b><\/p>\n<p class=\"bwalignc\"><i>Extended relationship to feature additional NASCAR Cup Series races with Tyler Reddick and the No. 45 team<\/i><\/p>\n<p>HUNTERSVILLE, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\n23XI Racing announced today that Pinnacle Financial Partners has extended its relationship with the team into the future with a multi-year partnership renewal that will feature additional races with Tyler Reddick and the No. 45 team, beginning in 2027. Pinnacle will also continue to be included on the No. 45 team\u2019s equipment and Reddick\u2019s driver uniform. The Nashville-based firm is a leading financial services institution serving communities in nine states across the Southeast.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260814463345\/en\/2876019\/4\/23XI_Pinnacle_Partnership_image2.jpg\" alt=\"23XL Racing and Pinnacle Financial Partners extend partnership.\" \/><\/p>\n<p style=\"font-size:85%\">23XL Racing and Pinnacle Financial Partners extend partnership.<\/p>\n<\/div>\n<p>\nPinnacle\u2019s relationship with Reddick dates back to 2018, and the firm has been an associate partner with 23XI since 2023. Earlier this season at EchoPark Speedway in Atlanta, Reddick pulled off a thrilling come-from-behind win after sustaining heavy damage to earn the first win in the Pinnacle-branded car. The win was also Reddick\u2019s second of his historic three consecutive wins to start the 2026 season.<\/p>\n<p>\nPinnacle was first featured on the No. 45 Toyota during the 2024 NASCAR Cup Series event at Nashville Superspeedway. This weekend\u2019s race in Richmond will mark the sixth time Reddick has raced the black and blue Pinnacle-branded car in the Cup Series. Through the partnership extension, the Pinnacle-branded car will be featured at additional races throughout the 2027 season.<\/p>\n<p>\nIn addition to showcasing Pinnacle on the car, the partnership has also led to a collaboration with The Academy of Country Music and the ACM Awards being featured on Reddick\u2019s car for the NASCAR All Star Race at Dover Motor Speedway. The collaboration extended across the country to the awards show, where future full-time 23XI driver Corey Heim attended several events and debuted the ACM Awards car alongside Country powerhouse Kameron Marlow at \u201cACM\u2019s Next Wave: Country\u2019s Beach Bash.\u201d<\/p>\n<p>\nThe ACM Awards collaboration with 23XI and Pinnacle highlighted how the partnership is focused on unique activations both at the track and beyond. In addition to the partnership with 23XI and Reddick, Pinnacle is also partnered with pro golfer Russell Henley and serves as the official bank for the PGA TOUR\u2019s Cadillac Championship, Memphis Grizzlies, Tennessee Titans and The Pinnacle, a state-of-the-art premier live music venue located in the heart of Nashville Yards.<\/p>\n<p>\n\u201cWe\u2019re pleased to extend our relationship with Pinnacle and look forward to continued growth with them as their brand expands as well,\u201d said 23XI team president Steve Lauletta. \u201cThe Pinnacle partnership has been a great example of working together to create unique activations that are elevating both brands.\u201d<\/p>\n<p>\n\u201cPinnacle has been such a great partner with me and my family and the race team at 23XI,\u201d said Tyler Reddick, driver of the No. 45 Toyota Camry XSE. \u201cThe group at Pinnacle is like family and it was really special for me to get a win in their car earlier this year. I can\u2019t wait to share more memorable moments with them in the future.\u201d<\/p>\n<p>\n\u201cWe\u2019ve had the opportunity to grow alongside Tyler for years and this renewal reflects the trust that\u2019s been built over time,\u201d said Andy Moats, Pinnacle\u2019s director of music, sports, and entertainment. \u201cContinuing our relationship with 23XI gives us another opportunity to support him while introducing more people to the way we build lasting relationships with our clients and communities.\u201d<\/p>\n<p><b><span class=\"bwuline\">About Pinnacle Financial Partners<\/span><\/b><\/p>\n<p>\nPinnacle Financial Partners, Inc. (\u201cPinnacle\u201d) is a $129.1 billion asset regional bank which provides a full range of banking, investment, trust, mortgage and insurance products and services for commercial and consumer clients who want a comprehensive relationship with their financial institution. The firm joined forces with Synovus Financial Corp. in 2026, bringing together more than 160 years of combined banking service. Pinnacle is the largest bank headquartered in Tennessee and the largest bank holding company headquartered in Georgia. The firm is No. 1 in deposit market share* in the Nashville MSA and No. 4 in the Atlanta MSA with offices in Tennessee, Georgia, Florida, North Carolina, South Carolina, Alabama, Kentucky, Virginia and Maryland.<\/p>\n<p>\nPinnacle is an employer of choice for financial services professionals. The firm is No. 12 in the Fortune 100 Best Companies to Work For\u00ae in 2026, its 10th consecutive appearance. Pinnacle was also recognized by American Banker as No. 4 among America\u2019s Best Banks to Work For in 2025, its 13th consecutive year on the list, and No. 1 among banks with more than $10 billion in assets. Learn more about Pinnacle at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pnfp.com%2F&amp;esheet=54589450&amp;newsitemid=20260814463345&amp;lan=en-US&amp;anchor=PNFP.com.&amp;index=1&amp;md5=ac7d706231364ff9db599aeb9da3019b\">PNFP.com.<\/a><\/p>\n<p>\n*As of June 30, 2025, according to FDIC data.<\/p>\n<p><b><span class=\"bwuline\">About 23XI Racing<\/span><\/b><\/p>\n<p>\n23XI Racing \u2013 pronounced twenty-three eleven \u2013 was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team\u2019s first-ever playoff berth. In 2024, Tyler Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE, Riley Herbst in the No. 35 Toyota Camry XSE and Corey Heim as the team\u2019s development driver. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C. that opened in January of 2024.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260814463345r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/<\/a><\/span><\/p>\n<p>\nFor More Information Contact:<br \/>\n<br \/>Davis Shaefer<br \/>\n<br \/>23XI Racing<br \/>\n<br \/>202.421.5505<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:davis.shaefer@23xiracing.com\">davis.shaefer@23xiracing.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North Carolina United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Sports Finance Motor Sports General Sports Licensing (Sports) Banking<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260814463345\/en\/2876019\/3\/23XI_Pinnacle_Partnership_image2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">23XL Racing and Pinnacle Financial Partners extend partnership.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260814463345\/en\/2710814\/3\/PNFP_FullLogo_RGB_Registered.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal Extended relationship to feature additional NASCAR Cup Series races with Tyler Reddick and the No. 45 team HUNTERSVILLE, N.C.&#8211;(BUSINESS WIRE)&#8211; 23XI Racing announced today that Pinnacle Financial Partners has extended its relationship with the team into the future with a multi-year partnership renewal that will feature additional races with Tyler Reddick and the No. 45 team, beginning in 2027. Pinnacle will also continue to be included on the No. 45 team\u2019s equipment and Reddick\u2019s driver uniform. The Nashville-based firm is a leading financial services institution serving communities in nine states across the Southeast. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/ 23XL Racing and Pinnacle Financial &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-995507","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal Extended relationship to feature additional NASCAR Cup Series races with Tyler Reddick and the No. 45 team HUNTERSVILLE, N.C.&#8211;(BUSINESS WIRE)&#8211; 23XI Racing announced today that Pinnacle Financial Partners has extended its relationship with the team into the future with a multi-year partnership renewal that will feature additional races with Tyler Reddick and the No. 45 team, beginning in 2027. Pinnacle will also continue to be included on the No. 45 team\u2019s equipment and Reddick\u2019s driver uniform. The Nashville-based firm is a leading financial services institution serving communities in nine states across the Southeast. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/ 23XL Racing and Pinnacle Financial &hellip; Continue reading &quot;Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T14:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260814463345\/en\/2876019\/4\/23XI_Pinnacle_Partnership_image2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal\",\"datePublished\":\"2026-08-14T14:33:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\\\/\"},\"wordCount\":1039,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260814463345\\\/en\\\/2876019\\\/4\\\/23XI_Pinnacle_Partnership_image2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\\\/\",\"name\":\"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal - 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Pinnacle will also continue to be included on the No. 45 team\u2019s equipment and Reddick\u2019s driver uniform. The Nashville-based firm is a leading financial services institution serving communities in nine states across the Southeast. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260814463345\/en\/ 23XL Racing and Pinnacle Financial &hellip; Continue reading \"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-14T14:33:08+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260814463345\/en\/2876019\/4\/23XI_Pinnacle_Partnership_image2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal","datePublished":"2026-08-14T14:33:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/"},"wordCount":1039,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260814463345\/en\/2876019\/4\/23XI_Pinnacle_Partnership_image2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/pinnacle-financial-partners-continues-partnership-with-23xi-racing-in-multi-year-renewal\/","name":"Pinnacle Financial Partners Continues Partnership with 23XI Racing in Multi-Year Renewal - 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