{"id":994989,"date":"2026-08-13T11:53:03","date_gmt":"2026-08-13T15:53:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/"},"modified":"2026-08-13T11:53:03","modified_gmt":"2026-08-13T15:53:03","slug":"omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/","title":{"rendered":"Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches"},"content":{"rendered":"

<\/p>\n

Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nGlobal wearable band shipments fell 2% year over year in 2Q26, but the headline decline masks a growing divide in consumer demand according to the latest estimates from Omdia. Smartwatch shipments grew 6% on the strength of advanced sports models, while new screenless basic bands gained momentum as consumers increasingly gravitated towards either minimalist devices or more sophisticated sports watches.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260813100069\/en\/<\/a><\/p>\n

\"Worldwide<\/p>\n

Worldwide wearable band shipments, 1Q23 to 2Q26<\/p>\n<\/div>\n

\nBy contrast, the broader basic band category declined 9% as major vendors adjusted launch cadence and product lifecycles, while basic watches slipped 3% amid waning appeal, particularly in India where earlier shipment surges did not carry into 2026.<\/p>\n

\n“The 2Q wearables market is splitting into two clear winners,” said Jason Low, Research Director at Omdia. “Consumers want either minimalist, screenless trackers they can wear 24\/7 or feature-rich sports watches with superior accuracy and multi-day battery life. Premium and screenless devices are gaining ground, while basic watches and mid-tier smartwatches are being left behind.”<\/p>\n

Advanced features shape smartwatch competition<\/b><\/p>\n

\nApple retained a commanding lead in smartwatches, with 46% global share, while Garmin posted the largest share gain among non\u2011Apple vendors reaching 15% and drawing level with Samsung. Samsung remained marginally ahead in second place.<\/p>\n

\nGarmin\u2019s progress reflects resilient demand for advanced use cases including running, cycling, and outdoor activities, supported by its efforts to broaden accessibility of its portfolio through recent additions to the Forerunner series.<\/p>\n

\n“Garmin’s market share gains highlight a clear trend: consumers are increasingly willing to pay premium prices for devices that deliver accurate, advanced training data and translate it into actionable insights,” Low added. “Garmin has built its brand around data quality and performance features and that positioning is resonating strongly with broader group of consumers.”<\/p>\n

\nHuawei led the overall wearable band market with an 18% share in 2Q 2026, up one percentage point from 17% in 2Q 2025. Its performance was supported by continued expansion of its wearable portfolio, including the global launch of its flagship children’s smartwatch.<\/p>\n

\n\u201cThis launch marks an important milestone as Huawei expands its cellular wearables portfolio to international markets,\u201d said Cynthia Chen, Research Manager at Omdia<\/a>. \u201cHuawei\u2019s wearables are thriving globally supported by cross-platform smartphone compatibility and offer comprehensive health and fitness features, such as its new Diabetes Risk Study that appeals to a broad consumer base.\u201d<\/p>\n

Screenless trackers surpassed 15% among basic band category<\/b><\/p>\n

\nWhile the overall basic band segment, typically known as fitness trackers, continues to face headwinds, screenless models are emerging as a distinct growth area.<\/p>\n

\nFollowing recent launches of Google\u2019s Fitbit Air and Garmin\u2019s Cirqa, screenless devices accounted for more than 15% of basic band shipments during the quarter. Shipments of Fitbit Air ramped quickly, positioning it as a credible alternative in the screenless band segment.<\/p>\n

\n\u201cEarly momentum is encouraging, but sustained success will require continued improvements in stability and a thoughtful expansion of features to compete effectively with performance-oriented incumbents such as Whoop,\u201d Low said.<\/p>\n

\nAcross wearable bands, rising memory and storage costs are pushing average selling prices higher, reflected in recent price increases in Samsung\u2019s Galaxy Watch series and subsequent moves in select advanced sports watch lines. Leading brands with established ecosystems should showcase deeper device integration and enhanced personal AI features to demonstrate value and justify premium pricing. Omdia expects vendors to further differentiate around insight quality, battery life, and cross\u2011platform experiences amid rising cost pressure in the second half of 2026.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\n

Worldwide wearable band market share split
\n
Omdia Preliminary Wearable Band Market: 2Q26<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Vendor<\/b><\/p>\n<\/td>\n

\n

2Q26<\/b><\/p>\n

market share<\/b><\/p>\n<\/td>\n

\n

2Q25<\/b><\/p>\n

market share<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Huawei<\/b><\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n

\n

\n17%<\/p>\n<\/td>\n<\/tr>\n

\n

Xiaomi<\/b><\/p>\n<\/td>\n

\n

\n17%<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n<\/tr>\n

\n

Apple<\/b><\/p>\n<\/td>\n

\n

\n16%<\/p>\n<\/td>\n

\n

\n15%<\/p>\n<\/td>\n<\/tr>\n

\n

Samsung<\/b><\/p>\n<\/td>\n

\n

\n6%<\/p>\n<\/td>\n

\n

\n9%<\/p>\n<\/td>\n<\/tr>\n

\n

Garmin<\/b><\/p>\n<\/td>\n

\n

\n6%<\/p>\n<\/td>\n

\n

\n4%<\/p>\n<\/td>\n<\/tr>\n

\n

Others<\/b><\/p>\n<\/td>\n

\n

\n38%<\/p>\n<\/td>\n

\n

\n36%<\/p>\n<\/td>\n<\/tr>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

\nNote: Preliminary estimates are subject to change on final release.
\n
Xiaomi includes Redmi
\n
Source: Omdia Connected Life Horizon Service (wearable band sell-in shipments), August 2026<\/p>\n<\/td>\n<\/tr>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n
\n

Worldwide wearable band market share split
\n
Omdia Preliminary Smartwatch Market: 2Q26<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Vendor<\/b><\/p>\n<\/td>\n

\n

2Q26<\/b><\/p>\n

market share<\/b><\/p>\n<\/td>\n

\n

2Q25<\/b><\/p>\n

market share<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Apple<\/b><\/p>\n<\/td>\n

\n

\n46%<\/p>\n<\/td>\n

\n

\n48%<\/p>\n<\/td>\n<\/tr>\n

\n

Samsung<\/b><\/p>\n<\/td>\n

\n

\n15%<\/p>\n<\/td>\n

\n

\n17%<\/p>\n<\/td>\n<\/tr>\n

\n

Garmin<\/b><\/p>\n<\/td>\n

\n

\n15%<\/p>\n<\/td>\n

\n

\n11%<\/p>\n<\/td>\n<\/tr>\n

\n

Huawei<\/b><\/p>\n<\/td>\n

\n

\n7%<\/p>\n<\/td>\n

\n

\n7%<\/p>\n<\/td>\n<\/tr>\n

\n

XTC (imoo)<\/b><\/p>\n<\/td>\n

\n

\n6%<\/p>\n<\/td>\n

\n

\n5%<\/p>\n<\/td>\n<\/tr>\n

\n

Others<\/b><\/p>\n<\/td>\n

\n

\n10%<\/p>\n<\/td>\n

\n

\n12%<\/p>\n<\/td>\n<\/tr>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

\nNote: Preliminary estimates are subject to change on final release.
\n
Xiaomi includes Redmi
\n
Source: Omdia Connected Life Horizon Service (wearable band sell-in shipments), August 2026<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

ABOUT OMDIA<\/b><\/p>\n

Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260813100069\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Fasiha Khan: fasiha.khan@omdia.com
\n<\/a>
Eric Thoo: eric.thoo@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe Ireland United Kingdom Asia Pacific<\/p>\n

INDUSTRY KEYWORDS:<\/b> Consumer Electronics Sports Technology Other Sports Software Wearables\/Mobile Technology Hardware<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Worldwide wearable band shipments, 1Q23 to 2Q26<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches LONDON–(BUSINESS WIRE)– Global wearable band shipments fell 2% year over year in 2Q26, but the headline decline masks a growing divide in consumer demand according to the latest estimates from Omdia. Smartwatch shipments grew 6% on the strength of advanced sports models, while new screenless basic bands gained momentum as consumers increasingly gravitated towards either minimalist devices or more sophisticated sports watches. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260813100069\/en\/ Worldwide wearable band shipments, 1Q23 to 2Q26 By contrast, the broader basic band category declined 9% as major vendors adjusted launch cadence and product lifecycles, while basic watches slipped 3% amid waning … <\/p>\n

Continue reading “Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-994989","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOmdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches LONDON–(BUSINESS WIRE)– Global wearable band shipments fell 2% year over year in 2Q26, but the headline decline masks a growing divide in consumer demand according to the latest estimates from Omdia. Smartwatch shipments grew 6% on the strength of advanced sports models, while new screenless basic bands gained momentum as consumers increasingly gravitated towards either minimalist devices or more sophisticated sports watches. This press release features multimedia. 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Smartwatch shipments grew 6% on the strength of advanced sports models, while new screenless basic bands gained momentum as consumers increasingly gravitated towards either minimalist devices or more sophisticated sports watches. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260813100069\/en\/ Worldwide wearable band shipments, 1Q23 to 2Q26 By contrast, the broader basic band category declined 9% as major vendors adjusted launch cadence and product lifecycles, while basic watches slipped 3% amid waning … Continue reading \"Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-13T15:53:03+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260813100069\/en\/2875322\/4\/Worldwide_wearable_band_shipments%2C_1Q23_to_2Q26.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches","datePublished":"2026-08-13T15:53:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/"},"wordCount":826,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260813100069\/en\/2875322\/4\/Worldwide_wearable_band_shipments%2C_1Q23_to_2Q26.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-wearable-shipments-fall-2-as-consumers-shift-to-screenless-trackers-and-advanced-sports-watches\/","name":"Omdia: Wearable Shipments Fall 2% as Consumers Shift to Screenless Trackers and Advanced Sports Watches - 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