{"id":994887,"date":"2026-08-13T09:07:03","date_gmt":"2026-08-13T13:07:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-hershey-company-unwraps-its-2026-halloween-portfolio\/"},"modified":"2026-08-13T09:07:03","modified_gmt":"2026-08-13T13:07:03","slug":"the-hershey-company-unwraps-its-2026-halloween-portfolio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-hershey-company-unwraps-its-2026-halloween-portfolio\/","title":{"rendered":"The Hershey Company Unwraps Its 2026 Halloween Portfolio"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n The Hersheyween lineup features more than 20 seasonal product innovations inspired by how consumers are celebrating Halloween earlier and across more occasions<\/i>\n <\/p>\n

\n HERSHEY, Pa.<\/span>, Aug. 13, 2026<\/span> \/PRNewswire\/ — The Hershey Company is unveiling its largest and most diverse Halloween portfolio to date, offering something for every Halloween tradition and celebration. With more than 20 innovations across chocolate, sweets and salty snacks, Hershey is shaping the season at every moment. That’s why we call it\u00a0‘<\/i>Hersheyween<\/i><\/a>.’<\/i><\/p>\n

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\n \"Sweets\n <\/p>\n<\/p><\/div>\n

No one knows Halloween like Hershey, and there is a new Halloween calendar\u2014one that’s built around anticipation. Our recently launched\u00a0Unwrapping Halloween: Hershey’s State of the Season Report<\/i><\/a>1<\/sup> shows how the season is expanding.<\/p>\n

“Our Halloween leadership is earned long before consumers walk into a store,” said Katie DeCapria, Head of Hersheyween <\/i>at The Hershey Company. “It comes from spending the entire year studying shopper behaviors, tracking emerging trends and understanding what people want from the season. Those insights guide how we show up for Halloween\u2014making sure our Hersheyween <\/i>lineup delivers something for every taste, tradition and occasion.”<\/p>\n

\n The <\/b>
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\n Hersheyween<\/i>
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\n Difference
<\/b>Even as traditions evolve, consumers continue to turn to the brands they know and love. Backed by 3 of the top 5 chocolate brands (#1 Reese’s<\/i>; #3 KIT KAT\u00ae; #5 Reese’s<\/i> Shapes)2<\/sup>, Hershey combines trusted favorites with consumer-led innovation to create a portfolio that keeps Halloween engaging from early Summerween “treat for me” moments to the last Halloween block party.<\/p>\n

\n Meeting the Demand for More Fruity, Chewy and Gummy Halloween Candies
<\/b>Chocolate remains the anchor of Halloween, but consumers are also reaching for more fruity, chewy and sour variety throughout the season. In the Unwrapping Halloween<\/i> report, 72% of parents said they are likely to buy gummy candy early in the season, while 68% are likely to buy fruit chews and 61% are likely to buy sour strips or belts before September. That demand continues into October, when 74% of parents are likely to buy gummy candy and fruit chews, and 64% are likely to buy sour strips or belts.<\/p>\n

New innovations and assortments bring that variety to candy bowls all season long, including:<\/p>\n