{"id":994854,"date":"2026-08-13T08:50:56","date_gmt":"2026-08-13T12:50:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-acquires-assets-of-adsource-outdoor-in-upreit-transaction\/"},"modified":"2026-08-13T08:50:56","modified_gmt":"2026-08-13T12:50:56","slug":"lamar-advertising-acquires-assets-of-adsource-outdoor-in-upreit-transaction","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-acquires-assets-of-adsource-outdoor-in-upreit-transaction\/","title":{"rendered":"Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction"},"content":{"rendered":"<div class=\"mw_release\">\n<p>BATON ROUGE, La., Aug.  13, 2026  (GLOBE NEWSWIRE) &#8212; Lamar Advertising Company (Nasdaq: LAMR) (\u201cLamar\u201d or the \u201cCompany\u201d), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of AdSource Outdoor Advertising (\u201cAdSource\u201d) in the second-ever UPREIT transaction in the billboard industry.<\/p>\n<p>The acquisition, which closed on August 12, adds more than 230 billboard faces in Louisiana, including 30 digital displays, to Lamar\u2019s portfolio. The pending acquisition was disclosed on the Company\u2019s recent earnings call.<\/p>\n<p>AdSource was launched in Lake Charles, LA, in 2003 by local entrepreneurs Paul Bonin, Keith Duplechin and Russell Tauzin, who later expanded the company\u2019s footprint across Louisiana.<\/p>\n<p>In this transaction, AdSource contributed its assets to Lamar Advertising Limited Partnership (\u201cLamar LP\u201d), the operating partnership subsidiary of Lamar that holds the Company\u2019s assets. In return, the owners of AdSource received common units of Lamar LP, with each common unit of Lamar LP designed to track the value of a share of Lamar\u2019s Class A common stock. Holders of the Lamar LP common units receive cash distributions on each common unit in an amount equal to the per share dividend paid on Lamar\u2019s common stock. Common units of Lamar LP are convertible into cash or shares of Class A common stock of Lamar.<\/p>\n<p>The transaction was enabled by Lamar\u2019s organization as an UPREIT, or Umbrella Partnership Real Estate Investment Trust. This structure allows Lamar to issue partnership units of Lamar LP to billboard owners on a tax-deferred basis in connection with acquisitions.<\/p>\n<p>\u201cWe are thrilled to add AdSource\u2019s inventory, which will further strengthen our portfolio in southwest Louisiana,\u201d said Sean Reilly, Lamar\u2019s chief executive officer. \u201cKudos to Paul, Keith and Russell on the business they\u2019ve built. We welcome them as partners, and we look forward to completing additional UPREIT transactions with owners who share an interest in diversifying their asset bases in a tax-efficient manner.\u201d<\/p>\n<p>\u201cThe co-founders and I take great pride in the AdSource plant and in everything that our team has contributed over the years,\u201d said Paul Bonin, managing partner of AdSource. \u201cAs we planned for our next steps, the right decision was transitioning the business to Lamar, with its scale, resources and distinguished track record of success. The UPREIT structure allows us to stay invested in the growth of the outdoor advertising business and to continue compounding value behind Lamar\u2019s proven stewardship. We appreciate the opportunity and the smooth transaction process.\u201d<\/p>\n<p>Johnsen, Fretty &amp; Co., LLC, acted as financial advisor to AdSource, while McGrath North Mullin &amp; Kratz acted as legal advisor. Kean Miller LLP and Hogan Lovells US LLP acted as legal advisors to Lamar.<\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:25%;width:25%;min-width:25%;text-align: left;vertical-align: middle;vertical-align: top\">\u00a0<\/td>\n<td style=\"max-width:75%;width:75%;min-width:75%;text-align: left;vertical-align: middle;vertical-align: top\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;vertical-align: middle;vertical-align: top\">Company Contact:<\/td>\n<td style=\"text-align: left;vertical-align: middle;vertical-align: top\">Buster Kantrow<br \/>Director of Investor Relations<br \/>(225) 926-1000<br \/><a href=\"mailto:bkantrow@lamar.com\" rel=\"nofollow\" target=\"_blank\">bkantrow@lamar.com<\/a>\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;vertical-align: middle;vertical-align: top\">\u00a0<\/td>\n<td style=\"text-align: left;vertical-align: middle;vertical-align: top\">\u00a0<\/td>\n<\/tr>\n<\/table>\n<p>\n        \n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgwOTUwMCM3Nzc0OTIzIzIwMTkwNDU=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YmFhYzY3YWUtZmVjNy00ZjhiLWI2OTgtMzU3NTkyMGM1NDQyLTEwMzA2MTctMjAyNi0wOC0xMy1lbg==\/tiny\/Lamar-Advertising-Company.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BATON ROUGE, La., Aug. 13, 2026 (GLOBE NEWSWIRE) &#8212; Lamar Advertising Company (Nasdaq: LAMR) (\u201cLamar\u201d or the \u201cCompany\u201d), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of AdSource Outdoor Advertising (\u201cAdSource\u201d) in the second-ever UPREIT transaction in the billboard industry. The acquisition, which closed on August 12, adds more than 230 billboard faces in Louisiana, including 30 digital displays, to Lamar\u2019s portfolio. The pending acquisition was disclosed on the Company\u2019s recent earnings call. AdSource was launched in Lake Charles, LA, in 2003 by local entrepreneurs Paul Bonin, Keith Duplechin and Russell Tauzin, who later expanded the company\u2019s footprint across Louisiana. In this transaction, AdSource contributed its assets to Lamar Advertising Limited &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-acquires-assets-of-adsource-outdoor-in-upreit-transaction\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-994854","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-acquires-assets-of-adsource-outdoor-in-upreit-transaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BATON ROUGE, La., Aug. 13, 2026 (GLOBE NEWSWIRE) &#8212; Lamar Advertising Company (Nasdaq: LAMR) (\u201cLamar\u201d or the \u201cCompany\u201d), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of AdSource Outdoor Advertising (\u201cAdSource\u201d) in the second-ever UPREIT transaction in the billboard industry. The acquisition, which closed on August 12, adds more than 230 billboard faces in Louisiana, including 30 digital displays, to Lamar\u2019s portfolio. The pending acquisition was disclosed on the Company\u2019s recent earnings call. AdSource was launched in Lake Charles, LA, in 2003 by local entrepreneurs Paul Bonin, Keith Duplechin and Russell Tauzin, who later expanded the company\u2019s footprint across Louisiana. 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The acquisition, which closed on August 12, adds more than 230 billboard faces in Louisiana, including 30 digital displays, to Lamar\u2019s portfolio. The pending acquisition was disclosed on the Company\u2019s recent earnings call. AdSource was launched in Lake Charles, LA, in 2003 by local entrepreneurs Paul Bonin, Keith Duplechin and Russell Tauzin, who later expanded the company\u2019s footprint across Louisiana. 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