{"id":994824,"date":"2026-08-13T08:34:28","date_gmt":"2026-08-13T12:34:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/eckrich-named-official-smoked-sausage-and-deli-meat-partner-of-the-big-ten-conference\/"},"modified":"2026-08-13T08:34:28","modified_gmt":"2026-08-13T12:34:28","slug":"eckrich-named-official-smoked-sausage-and-deli-meat-partner-of-the-big-ten-conference","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/eckrich-named-official-smoked-sausage-and-deli-meat-partner-of-the-big-ten-conference\/","title":{"rendered":"Eckrich\u00ae Named Official Smoked Sausage and Deli Meat Partner of the Big Ten Conference"},"content":{"rendered":"

\nLandmark multi-year partnership expands Eckrich’s long-standing presence in college athletics
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SMITHFIELD, Va., Aug. 13, 2026 (GLOBE NEWSWIRE) — Eckrich\u00ae<\/sup>, the beloved brand known for its delicious smoked sausages and deli meats, today announced a new collaboration with the Big Ten Conference. As the Official Smoked Sausage and Deli Meat Partner of the conference, Eckrich is building on its long-standing support of college football to expand its commitment across Big Ten athletics, bringing fans together through football, basketball, hockey, baseball, softball and more.<\/p>\n

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The partnership unites two brands with deep Midwestern roots and a shared appreciation for the moments that bring communities together. Born in the Midwest, Eckrich and the Big Ten have expanded their presence while remaining rooted in the values that define college sports.<\/p>\n

A House United, Eckrich\u2019s new creative platform, will celebrate the traditions, rivalries and moments that define the Big Ten fan experience. Recognizing the passion behind college athletics, the Eckrich brand will come to life this season with campus tailgates and year-round activations that celebrate the connections made around the game. A House United highlights the shared experiences that make college athletics feel at home, from pregame traditions to postgame celebrations across Big Ten communities.<\/p>\n

\u201cFor nearly two decades, Eckrich has proudly celebrated the traditions and communities that make college athletics so special,\u201d said Brendan Smith, senior vice president of marketing for Smithfield Foods. \u201cAs we extend our commitment through our partnership with the Big Ten, we\u2019re excited to create new experiences that bring fans closer to the moments they love during the season. With A House United, Eckrich will celebrate what makes college sports feel like home while bringing everyone together over food and memorable game day experiences.\u201d<\/p>\n

\u201cThe Big Ten Conference is proud to welcome Eckrich as an official partner,\u201d said Tyler Kupper, vice president of Big Ten Corporate Partnerships. \u201cEckrich\u2019s longstanding investment in collegiate athletics, and commitment to connecting with fans, is a natural fit within the Big Ten. We look forward to collaborating on initiatives to celebrate the passion and excitement on display across all 18 campuses.\u201d<\/p>\n

Throughout the 2026-2027 college football season, Eckrich and the Big Ten will bring A House United to life:<\/p>\n