{"id":994278,"date":"2026-08-12T12:03:24","date_gmt":"2026-08-12T16:03:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/princess-cruises-returns-to-the-2027-rose-parade\/"},"modified":"2026-08-12T12:03:24","modified_gmt":"2026-08-12T16:03:24","slug":"princess-cruises-returns-to-the-2027-rose-parade","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/princess-cruises-returns-to-the-2027-rose-parade\/","title":{"rendered":"Princess Cruises Returns to the 2027 Rose Parade\u00ae"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Cruise Line Brings the Pasadena Tournament of Roses<\/i>
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\n “Welcome” Theme to Life with a Destination-Inspired Float for America’s New Year <\/i>Celebration<\/b>
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\n FORT LAUDERDALE, Fla.<\/span>, Aug. 12, 2026<\/span> \/PRNewswire\/ — Princess Cruises<\/a>, the world’s most iconic cruise brand, will welcome the new year as an official participant in the 138th Rose Parade<\/a>\u00ae<\/sup>\u00a0presented by Honda on January 1, 2027. Returning for a second consecutive year, Princess will unveil a breathtaking floral float inspired by the 2027 Tournament of Roses\u00ae<\/sup>\u00a0theme, “Welcome.”<\/p>\n

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\n A “Welcome Aboard \u2013 Find Your Story” Floral Journey Around the World
<\/b>Through iconic destinations, diverse cultures, and unforgettable experiences, the Princess float is a celebration of discovery and connection.<\/p>\n

“Every destination we visit is unique and every guest finds stories they share again and again. We’re honored to bring that same spirit of discovery and belonging to this year’s Rose Parade,” said Marie Lee, Princess Cruises Chief Marketing Officer. “For 60 years, Princess’ global fleet has welcomed travelers to extraordinary places, creating lasting memories through meaningful journeys across the world’s most remarkable cultures and destinations.”<\/p>\n

\n The World’s Most Extraordinary Places
<\/b>With a long-standing presence in Los Angeles, and one of the world’s leading destination cruise brands, Princess sails to\u00a0 345 destinations<\/a>\u00a0across all seven continents, bringing guests closer to the people, cultures and natural beauty that make each destination unique. Princess destinations featured on the float represent a different chapter of exploration, including:<\/p>\n