{"id":994154,"date":"2026-08-12T10:18:55","date_gmt":"2026-08-12T14:18:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-international-celebrates-national-waffle-day-with-the-ultimate-route-66-comfort-stop\/"},"modified":"2026-08-12T10:18:55","modified_gmt":"2026-08-12T14:18:55","slug":"choice-hotels-international-celebrates-national-waffle-day-with-the-ultimate-route-66-comfort-stop","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-international-celebrates-national-waffle-day-with-the-ultimate-route-66-comfort-stop\/","title":{"rendered":"Choice Hotels International Celebrates National Waffle Day with the Ultimate Route 66 Comfort\u00ae Stop"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\u00a0As National Waffle Day meets Route 66’s centennial, Comfort<\/i>\u00ae <\/i><\/b>Hotels is turning the Santa Monica Pier into the ultimate tribute to America’s favorite breakfast food and road trip route<\/i><\/p>\n

\n NORTH BETHESDA, Md.<\/span>, Aug. 12, 2026<\/span> \/PRNewswire\/ — To celebrate National Waffle Day on August 24, Comfort\u00ae, the flagship hotel brand of Choice Hotels International, Inc. (NYSE: CHH), is teaming up with brand ambassador, acclaimed actor, producer and writer Keegan-Michael Key to remind travelers that “Waffles are a Comfort\u00ae<\/i><\/b>\u00a0Food.” Bringing together two American icons, the Comfort\u00ae brand’s beloved waffles and the legendary Route 66 \u2014 the brand will transform the Santa Monica Pier, the symbolic end of America’s most famous road trip, into “The Ultimate Route 66 Comfort\u00ae Stop for National Waffle Day.” The free, one-day pop-up event will feature fresh waffles, interactive experiences, surprise giveaways, commemorative keepsakes, an appearance by Key, and road trip-inspired fun.<\/p>\n

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\n \"Waffles\n <\/p>\n<\/p><\/div>\n

Comfort\u00ae Hotels is once again shining a spotlight on one of the brand’s signature offerings \u2013 its iconic waffles. Since adding waffles to its complimentary breakfast lineup in the early 1990s, Comfort\u00ae has turned the breakfast staple into a travel tradition, serving more than 30 million waffles annually. \u00a0With nearly seven in ten Americans (69%) saying summer vacation remains important to them according to a new report<\/a>, the Comfort\u00ae brand’s signature waffles have become part of the rituals that make those trips memorable, whether fueling up for a family adventure or starting the day before a business meeting.<\/p>\n

From crossing the Route 66 finish line and ringing the waffle gong, to building custom road trip playlists and scoring epic travel kits, every activity at The Ultimate Route 66 Comfort\u00ae Stop for National Waffle Day<\/i>\u00a0is designed to fuel the adventure. Actor Keegan-Michael Key will make a special appearance. “I’ve always loved road trips because they give you a chance to explore new places, and make memories with the people who matter most”, said Key, reflecting on his childhood travels. “When I was a kid and we were on the road, my stepmother used to make us waffles. And I love that waffles are still part of the experience, and it reminds me of those moments with family that stay with you long after the trip is over. That’s why I’m thrilled to celebrate National Waffle Day with Comfort\u00ae, and bring together two great American traditions: getting out on the open road and enjoying a delicious waffle.”<\/p>\n

“Road trips offer the freedom to explore, reconnect, and create lasting memories and every great road trip deserves a great breakfast. At Choice Hotels, we celebrate that waffles are a Comfort\u00ae<\/i>\u00a0food. For decades, the Comfort\u00ae brand’s signature waffles have been a favorite part of our guests’ journeys, giving travelers a warm, familiar start to the day before they hit the road,” said Joe Francisco, Comfort Brand Leader at Choice Hotels International. “As we celebrate National Waffle Day and the centennial of Route 66, we’re bringing that tradition to life with an experience that celebrates the joy of travel, the nostalgia of America’s most famous highway, and the delight of sharing a great waffle.”<\/p>\n

The event will be located on the Santa Monica Pier in Santa Monica, CA and is free and open to the public from 9:30 a.m. to 1 p.m. on Monday, August 24th<\/sup>.<\/p>\n

Here’s what’s on the menu at the event:<\/p>\n