{"id":993695,"date":"2026-08-11T14:03:09","date_gmt":"2026-08-11T18:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-launches-the-b2b-ai-authority-index-to-assess-brand-health-in-the-ai-mediated-b2b-buyers-journey\/"},"modified":"2026-08-11T14:03:09","modified_gmt":"2026-08-11T18:03:09","slug":"informa-techtarget-launches-the-b2b-ai-authority-index-to-assess-brand-health-in-the-ai-mediated-b2b-buyers-journey","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-launches-the-b2b-ai-authority-index-to-assess-brand-health-in-the-ai-mediated-b2b-buyers-journey\/","title":{"rendered":"Informa TechTarget Launches the \u2018B2B AI Authority Index\u2019 to Assess Brand Health in the AI-Mediated B2B Buyer\u2019s Journey"},"content":{"rendered":"

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Informa TechTarget Launches the \u2018B2B AI Authority Index\u2019 to Assess Brand Health in the AI-Mediated B2B Buyer\u2019s Journey<\/b><\/p>\n

New diagnostic tool helps B2B marketers assess their visibility and perceived relevance to the 94%<\/i>*<\/i> of B2B buyers who use AI to research solutions.<\/i><\/p>\n

NEWTON, Mass.–(BUSINESS WIRE<\/a>)–
\nInforma TechTarget (Nasdaq: TTGT)\u2014an indispensable partner for B2B intelligence, media, and marketing solutions\u2014today announced the launch of the B2B AI Authority Index: a diagnostic tool designed to help B2B marketers assess and enhance their brand’s ability to influence buyers in AI-mediated purchase journeys. The index addresses a critical challenge facing B2B marketers\u2014how to quickly, effectively evolve their go-to-market strategies as AI search reshapes the B2B buyer\u2019s journey and the broader digital marketing landscape. Currently, 94% of B2B buyers are using AI tools in their research process (Forrester)*.<\/p>\n

\n\u201cAI has officially entered the buying group. AI systems that scan and consume multimedia content from every corner of the web are now a key persona of the B2B buying team. Although certainly not the only source of information, AI\u2019s influence on purchase decisions cannot be underestimated or ignored,\u201d said Lieu Thi Pham, Vice President of Strategy\u2014Brand and Content at Informa TechTarget. Pham leads many of the company\u2019s strategic AI initiatives for the purpose of helping its customers compete as AI reshapes the relationship between brands and buyers.<\/p>\n

\nThe B2B AI Index self-assessment uses 24 questions to identify specific areas of brand strength and weakness across areas that determine whether AI is likely to recommend that brand over a competitor’s. From the questionnaire scores, B2B marketers can identify their brand\u2019s AI Authority archetype from among four categories: The Newcomer, The Contributor, The Referenced, and The Authority. The assessment highlights areas for improvement and recommends actions to close any authority gaps before they impact pipeline and revenue.<\/p>\n

\n\u201cAI visibility<\/i> is a necessity, but optimizing for large language models is not enough. AI authority<\/i> requires a much more strategic, holistic brand-building approach that resonates directly with buyers and the information sources they trust,\u201d said Staci M. Gullotta, Chief Marketing Officer of Informa TechTarget. \u201cB2B CMOs who make AI authority a priority\u2014and who ensure they have the dedicated budgets, resources, and cross-functional alignment needed to achieve their goals and the right partners to help them\u2014will drive brand preference and marketing-influenced revenue in the age of AI.\u201d<\/p>\n

\nThe B2B AI Authority Index is based on Informa TechTarget\u2019s proprietary S.I.G.N.A.L. framework, which measures strength across six core capabilities: Strategy, Insight, Governance, Authority, Narrative, and Longevity.<\/p>\n