{"id":993436,"date":"2026-08-11T10:36:45","date_gmt":"2026-08-11T14:36:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-appoints-saas-growth-leader-liz-willits-as-chief-marketing-officer-to-accelerate-company-wide-growth\/"},"modified":"2026-08-11T10:36:45","modified_gmt":"2026-08-11T14:36:45","slug":"locafy-appoints-saas-growth-leader-liz-willits-as-chief-marketing-officer-to-accelerate-company-wide-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-appoints-saas-growth-leader-liz-willits-as-chief-marketing-officer-to-accelerate-company-wide-growth\/","title":{"rendered":"Locafy Appoints SaaS Growth Leader Liz Willits as Chief Marketing Officer to Accelerate Company-Wide Growth"},"content":{"rendered":"

\nWillits will lead Locafy\u2019s global marketing and recurring-revenue strategy, including the launch of its Proteus\u2122 AI website technology
\n<\/h2>\n
\n

PERTH, Australia, Aug. 11, 2026 (GLOBE NEWSWIRE) — Locafy Limited<\/b><\/a> (Nasdaq: LCFY, LCFYW) (\u201cLocafy\u201d or the \u201cCompany\u201d), <\/b>a globally recognized software-as-a-service (SaaS) technology company specializing in location-based Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) solutions, today announced the appointment of experienced SaaS growth marketer Liz Willits as Chief Marketing Officer, serving on a fractional basis.<\/p>\n

Willits will lead the Company\u2019s global marketing strategy, brand positioning, customer acquisition, channel development, and recurring revenue growth. An immediate priority will be the go-to-market launch of Proteus\u2122, Locafy\u2019s new AI-powered website generation technology.<\/p>\n

Willits has experience building audiences and developing growth programs for technology and AI-focused SaaS companies, including Motion,<\/a> Wonderly, StreamYard, and Hopin. She brings a strong track record of translating product differentiation into scalable customer-acquisition strategies.<\/p>\n

\u201cLiz combines deep SaaS marketing expertise with a strong understanding of how AI is changing customer acquisition,\u201d said Gavin Burnett, Chief Executive Officer of Locafy. \u201cAfter reviewing our technology, product suite, and growth plans, she recognized the commercial potential of Locafy\u2019s platform. Her appointment strengthens our ability to communicate that value, reach new customers, and convert our technology leadership into sustainable recurring revenue growth.\u201d<\/p>\n

Willits commented, \u201cA company\u2019s website and search visibility are fundamental to growth. Historically, though, truly high-performing websites and SEO have been expensive and out of reach for many businesses. Now, as AI reshapes how customers discover companies, getting found is becoming even more complex. What excites me about Locafy is the opportunity to change that. We can give businesses access to world-class, performance-focused websites and sophisticated SEO and AEO \/ GEO capabilities at a far more accessible price point, helping them compete and grow as search enters a new era.\u201d<\/p>\n

\n Proteus: AI Website Generation Built for Search<\/b>
\n
One of Willits\u2019 initial priorities will be leading the commercial launch of Proteus, the AI-powered website generation engine within Locafy\u2019s Poseidon platform.<\/p>\n

Proteus is designed to create professionally designed, mobile-responsive business websites optimized for both traditional search engines and emerging AI-powered discovery platforms. The technology combines AI-driven website generation with Locafy\u2019s existing SEO, AEO, local search, and digital authority solutions.<\/p>\n

\u201cProteus demonstrates the breadth of what Locafy can deliver,\u201d Burnett said. \u201cBusinesses need more than an attractive website. They need a digital presence that search engines and AI platforms can understand, trust, and surface when prospective customers are looking for their services. Proteus is designed to provide that capability quickly and at a significantly lower upfront cost than a conventional website build.\u201d<\/p>\n

Proteus transforms information about a business into a professionally designed website with industry-specific content, optimized service and location pages, conversion-focused calls to action, metadata, and semantic content structures.<\/p>\n

Each Proteus website is designed to include:<\/p>\n