{"id":992546,"date":"2026-08-10T07:03:02","date_gmt":"2026-08-10T11:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\/"},"modified":"2026-08-10T07:03:02","modified_gmt":"2026-08-10T11:03:02","slug":"heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\/","title":{"rendered":"HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods<\/b><\/p>\n<p class=\"bwalignc\"><i>After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze<\/i><\/p>\n<p><b>KEY SUMMARY BULLETS:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer&#8217;s favorite foods.<\/p>\n<\/li>\n<li>\nInspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings\u2014Like, Love, and Crazy Love\u2014so fans can match every squeeze to what&#8217;s on their plate.<\/p>\n<\/li>\n<li>\nAvailable for a limited time as part of an exclusive grilling-season bundle on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thelovelid.com&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=www.TheLoveLid.com&amp;index=1&amp;md5=c6528deb3b8df42dd5cdf98ed2661fab\">www.TheLoveLid.com<\/a> in the U.S. and through <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fheinzathome.co.uk&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=HeinzAtHome.co.uk&amp;index=2&amp;md5=9815134b3f00a4b1aa93032c2fd993d9\">HeinzAtHome.co.uk<\/a> in the U.K., HEINZ is helping fans elevate barbecues, backyard gatherings and summer meals.<\/p>\n<\/li>\n<\/ul>\n<p>PITTSBURGH &amp; CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSome ketchup lovers like a little dip with their fries, others want the perfect zigzag across a hot dog and true believers think a burger isn&#8217;t finished until it&#8217;s wearing a blanket of HEINZ. This grilling season, HEINZ, the global leader in condiments, is celebrating the many ways people around the world enjoy their favorite ketchup with the debut of the HEINZ Love Lid. Featuring three settings \u2013 Like, Love and Crazy Love, the Love Lid is the first customizable ketchup lid designed to let fans dial in the right amount of HEINZ and choose their perfect squeeze every time.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260810402391\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260810402391\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260810402391\/en\/2870998\/4\/Heinz_Love_Lids_HERO_KV.jpg\" alt=\"After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid \u2014 the first customizable ketchup lid designed to let fans choose their perfect squeeze.\" \/><\/p>\n<p style=\"font-size:85%\">After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid \u2014 the first customizable ketchup lid designed to let fans choose their perfect squeeze.<\/p>\n<\/div>\n<p><b>THE PERFECT SQUEEZE FOR KETCHUP LOVERS<\/b><\/p>\n<p>\nFrom the perfect ketchup-to-fry ratio to whether a hot dog deserves a drizzle or a full squeeze, ketchup lovers have long debated what the &#8220;right&#8221; amount of HEINZ is. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.reddit.com%2Fr%2FAskAnAmerican%2Fcomments%2Fr093im%2Fhow_much_tomato_ketchup_do_you_get_through%2F%3Fsolution%3D09ec19ab7dbf4c5809ec19ab7dbf4c58%26js_challenge%3D1%26token%3D7afd7253fec22262ff1c52b1703fe9ec8dd0289a3be23eae03c40a603c22844f%26jsc_orig_r%3D&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=Inspired+by+passionate+online+discourse&amp;index=3&amp;md5=72ade0304d37b21dafc9b62075ec5062\">Inspired by passionate online discourse<\/a>, HEINZ is empowering fans to measure with their hearts for every summer favorite, allowing them to be in control of their sauce flow.<\/p>\n<p>\n\u201cWe all experience love differently and our fans\u2019 connection to ketchup is no exception. People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them,\u201d said Nina Patel, Vice President, Global HEINZ at the Kraft Heinz Company. \u201cWhether they \u2018like it,\u2019 \u2018love it,\u2019 or have full-on \u2018crazy love,\u2019 there\u2019s no wrong way to enjoy HEINZ. The Love Lid is an innovation that lets consumers squeeze to their heart\u2019s content, because HEINZ has always been more than a condiment, and this summer we\u2019re proving we have a love language all our own.\u201d<\/p>\n<p><b>HOW TO GET THE NEW GLOBAL INNOVATION<\/b><\/p>\n<p>\nThe Love Lid is the latest example of how HEINZ continues to reimagine its iconic ketchup bottle to better serve the fans who love it most. Following innovations like the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.kraftheinzcompany.com%2Fpress-releases-details%2F2026%2FHEINZ-Unveils-the-First-Fry-Box-with-a-Built-In-Condiment-Compartment-in-Eleven-Countries-Across-the-Globe%2Fdefault.aspx&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=HEINZ+Dipper&amp;index=4&amp;md5=53b048328f8aa8adf499ceb19455cf53\">HEINZ Dipper<\/a>, the brand is evolving its packaging, giving fans another new way to personalize every squeeze. Available in the US and UK, the Love Lid marks a milestone in the brand\u2019s growing global footprint as HEINZ seeks to expand its reach while reinforcing fans\u2019 irrational love for its unmistakably rich sauce.<\/p>\n<p>\nTo help fans make the most of grilling season, HEINZ is offering the Love Lid as part of a limited-time bundle available exclusively on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thelovelid.com&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=www.TheLoveLid.com&amp;index=5&amp;md5=5cc2d5201431910a1f7051eae38b3a50\">www.TheLoveLid.com<\/a> in the U.S. and as part of a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fheinzathome.co.uk&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=HeinzAtHome.co.uk&amp;index=6&amp;md5=35063b46f77712ea46a107072e589df7\">HeinzAtHome.co.uk<\/a> offering in the U.K. Each bundle will come with one bottle of HEINZ Tomato Ketchup, one Love Lid and a handout that shows the suggested squeeze based on your summer eats.<\/p>\n<p>\nWhether you&#8217;re team Like, team Love or proudly team Crazy Love, one thing is certain: summer&#8217;s favorite foods are better with HEINZ. For more information on the Love Lid, follow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheinz%2F%3Fhl%3Den&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=%40HeinzUS&amp;index=7&amp;md5=42ba39b1b7566e9fedc3ce7e359996e9\">@HeinzUS<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheinz_uk%2F%3Fhl%3Den&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=%40HeinzUK&amp;index=8&amp;md5=cc28890f54a4c684ae417a3a2b912a1d\">@HeinzUK<\/a> on social media.<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nKraft Heinz (Nasdaq: KHC) is one of the world\u2019s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including <i>Heinz, Kraft, Philadelphia, Primal Kitchen, <\/i>and <i>Lunchables, <\/i>we are unlocking the full power of our portfolio. We deliver high\u2011quality, great\u2011tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.kraftheinzcompany.com%252F%26data%3D05%257C02%257CLily.Friedrich%2540zenogroup.com%257Caa6c4dbac04241d6f2a208deaa0bdfac%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C0%257C639135165223431028%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DbL5Dv%252BM1Z9CGMWWD7wWyszPI2NEC3ebuRTgrLtBn4vM%253D%26reserved%3D0&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=9&amp;md5=026be486d07378e3747f2914fea69930\">www.kraftheinzcompany.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260810402391r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260810402391\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260810402391\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<br \/><\/b>The Kraft Heinz Company<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media@kraftheinz.com\">media@kraftheinz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Pennsylvania United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Supermarket Convenience Store Food\/Beverage Organic Food Online Retail Discount\/Variety Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260810402391\/en\/2870998\/3\/Heinz_Love_Lids_HERO_KV.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid \u2014 the first customizable ketchup lid designed to let fans choose their perfect squeeze.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260810402391\/en\/2870996\/3\/heinz_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze KEY SUMMARY BULLETS: The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer&#8217;s favorite foods. Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings\u2014Like, Love, and Crazy Love\u2014so fans can match every squeeze to what&#8217;s on their plate. Available for a limited time as part of an exclusive grilling-season bundle on www.TheLoveLid.com in the U.S. and through HeinzAtHome.co.uk in the U.K., HEINZ is helping fans elevate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-992546","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#039;s Favorite Foods - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#039;s Favorite Foods - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze KEY SUMMARY BULLETS: The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer&#8217;s favorite foods. Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings\u2014Like, Love, and Crazy Love\u2014so fans can match every squeeze to what&#8217;s on their plate. Available for a limited time as part of an exclusive grilling-season bundle on www.TheLoveLid.com in the U.S. and through HeinzAtHome.co.uk in the U.K., HEINZ is helping fans elevate &hellip; Continue reading &quot;HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T11:03:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260810402391\/en\/2870998\/4\/Heinz_Love_Lids_HERO_KV.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer&#8217;s Favorite Foods\",\"datePublished\":\"2026-08-10T11:03:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\\\/\"},\"wordCount\":856,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260810402391\\\/en\\\/2870998\\\/4\\\/Heinz_Love_Lids_HERO_KV.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heinz-introduces-the-love-lid-the-first-customizable-ketchup-lid-made-for-summers-favorite-foods\\\/\",\"name\":\"HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods - 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