SALT LAKE CITY–(BUSINESS WIRE<\/a>)– \nThe Reverse Stock Split of the Class A common stock is expected to become effective at 5:01 p.m. Eastern Time on the Effective Date (the \u201cClass A Effective Time\u201d), and the Reverse Stock Split of the Class B common stock is expected to become effective at 5:02 p.m. Eastern Time on the Effective Date (the \u201cClass B Effective Time\u201d), upon the filing and effectiveness of certificates of amendment to the Company\u2019s Amended and Restated Certificate of Incorporation with the Secretary of State of the State of Delaware. The Company\u2019s Class A common stock is expected to begin trading on a split-adjusted basis on the New York Stock Exchange when the market opens on August 24, 2026 under the existing trading symbol, \u201cBRCC.\u201d The new CUSIP number for the Class A common stock following the Reverse Stock Split will be 05601U204.<\/p>\n \nThe Reverse Stock Split of the Company\u2019s Class A common stock was approved by the Company\u2019s stockholders at its 2026 Annual Meeting of Stockholders, held on May 28, 2026 (the \u201cAnnual Meeting\u201d), with the final ratio determined thereafter by the Company\u2019s board of directors (the \u201cBoard\u201d). Holders of a majority of the shares of Class B common stock previously approved the Reverse Stock Split of the Company\u2019s Class B common stock, subject to approval of the reverse stock split amendments set forth in the proxy statement for the Annual Meeting by the holders of Class A common stock. The Board approved the 1-for-10 Reverse Stock Split on August 7, 2026.<\/p>\n \n\u201cWe are confident in the strength of our brand, our strategy and our long-term opportunity. We believe long-term shareholder value will be driven by disciplined execution, operating efficiency, profitable growth and continued progress against our strategic priorities,\u201d said Matt Amigh, Chief Financial Officer of Black Rifle Coffee Company. \u201cThe reverse stock split is a proactive structural action intended to support continued compliance with NYSE listing standards and better position our share price to meet the investment criteria and minimum share-price thresholds used by certain institutional investors. This action does not change our strategy, operations or business priorities.\u201d<\/p>\n Reverse Stock Split Mechanics<\/b><\/p>\n \nAt the Class A Effective Time, every 10 shares of Class A common stock issued and outstanding immediately before the Class A Effective Time will automatically be reclassified into one share of Class A common stock. At the Class B Effective Time, every 10 shares of Class B common stock issued and outstanding immediately before the Class B Effective Time will automatically be reclassified into one share of Class B common stock.<\/p>\n \nExcept for adjustments resulting from the treatment of fractional shares, the Reverse Stock Split will affect all holders of each class proportionately and will not change any stockholder\u2019s percentage ownership interest, voting rights or other rights associated with the Company\u2019s common stock.<\/p>\n \nThe par value of both the Class A common stock and Class B common stock will remain $0.0001 per share. The Reverse Stock Split will not reduce the number of shares of capital stock the Company is authorized to issue.<\/p>\n \nProportionate adjustments will be made to the number of shares underlying the Company\u2019s outstanding equity-based awards, the number of shares available for issuance under the Company\u2019s equity compensation plans and the exercise prices, stock-price goals and other per-share terms applicable to those awards, in accordance with the applicable plans and award agreements.<\/p>\n Treatment of Fractional Shares<\/b><\/p>\n \nNo fractional shares or scrip will be issued in connection with the Reverse Stock Split.<\/p>\n \nContinental Stock Transfer & Trust Company (\u201cContinental\u201d), the Company\u2019s transfer agent, will aggregate the fractional shares of Class A common stock that otherwise would have been issued and sell those shares in the open market at the then-prevailing price as soon as practicable after the Class A Effective Time. Holders otherwise entitled to receive a fractional share of Class A common stock will instead receive a cash payment from Continental representing their proportionate share of the proceeds from that sale.<\/p>\n \nAs soon as practicable after the Class B Effective Time, holders otherwise entitled to receive a fractional share of Class B common stock will receive a cash payment from the Company equal to the closing price of the Company\u2019s Class A common stock on the NYSE on the Effective Date multiplied by the fractional share of Class B common stock the holder otherwise would have been entitled.<\/p>\n \nThe treatment of fractional shares may have tax consequences. Stockholders should consult their own tax advisors regarding their individual circumstances.<\/p>\n Information for Stockholders<\/b><\/p>\n \nRegistered stockholders who hold their shares electronically in book-entry form are not required to take any action to receive their post-split shares. Stockholders who hold shares through a bank, broker or other nominee will have their positions adjusted in accordance with that institution\u2019s procedures and should contact the institution with any questions.<\/p>\n \nAdditional information regarding the Reverse Stock Split is included in the Company\u2019s definitive proxy statement filed with the Securities and Exchange Commission on April 10, 2026.<\/p>\n About Black Rifle Coffee Company<\/b><\/p>\n \nBlack Rifle Coffee Company (BRCC) is a Veteran-founded premium coffee company and lifestyle brand serving beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops its explosive coffee roast profiles with the same mission focus learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders, and the American way of life.<\/p>\n \nTo learn more, visit www.blackriflecoffee.com<\/a>, subscribe to the BRCC newsletter, or follow along on social media.<\/p>\n FORWARD-LOOKING STATEMENTS<\/b><\/p>\n \nThis press release contains forward-looking statements about the Company that involve substantial risks and uncertainties. All statements other than statements of historical fact contained in this press release, including statements regarding the effective times of the Reverse Stock Split, the trading of the Company\u2019s Class A common stock on a split-adjusted basis, the Company\u2019s ability to continue to build long-term shareholder value, the expansion of the range of institutional investors able to consider the Company\u2019s shares under their investment guidelines as a result of the Reverse Stock Split and the Company\u2019s ability to continue to comply with all applicable listing standards of the NYSE, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as \u201ccontinue,\u201d \u201ccan,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cpossible,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould\u201d and similar expressions, but the absence of these words does not mean that a statement is not forward-looking. The events and circumstances reflected in the Company\u2019s forward-looking statements may not be achieved or occur and actual results could differ materially from those projected in the forward-looking statements. Factors that may cause such forward-looking statements to differ from actual results include, but are not limited to: the Company\u2019s ability to continue to comply with the NYSE listing standards and to maintain the listing of the Company\u2019s Class A common stock, and other risks and uncertainties indicated in our Annual Report on Form 10-K for the year ended December 31, 2025 filed with the Securities and Exchange Commission (the \u201cSEC\u201d) on March 2, 2026 including those set forth under \u201cItem 1A. Risk Factors\u201d included therein, as well as in our other filings with the SEC. Such forward-looking statements are based on information available as of the date of this press release and the Company\u2019s current beliefs and expectations concerning future developments and their effects on the Company and speak only as of the date of this press release. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260810922629\/en\/<\/a><\/span><\/p>\n \nFor inquiries regarding Black Rifle Coffee Company: KEYWORDS:<\/b> Utah United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Food\/Beverage<\/p>\n MEDIA:<\/b><\/p>\n BRC Inc. Announces 1-for-10 Reverse Stock Split SALT LAKE CITY–(BUSINESS WIRE)– BRC Inc. (NYSE: BRCC) (\u201cBlack Rifle Coffee Company\u201d or the \u201cCompany\u201d), a Veteran-founded, mission-driven premium coffee company, today announced that the Company expects to effect a 1-for-10 reverse stock split (the \u201cReverse Stock Split\u201d) of the Company\u2019s Class A common stock and Class B common stock on August 21, 2026 (the \u201cEffective Date\u201d). The Reverse Stock Split of the Class A common stock is expected to become effective at 5:01 p.m. Eastern Time on the Effective Date (the \u201cClass A Effective Time\u201d), and the Reverse Stock Split of the Class B common stock is expected to become effective at 5:02 p.m. Eastern Time on the Effective Date (the \u201cClass … <\/p>\n
\nBRC Inc. (NYSE: BRCC) (\u201cBlack Rifle Coffee Company\u201d or the \u201cCompany\u201d), a Veteran-founded, mission-driven premium coffee company, today announced that the Company expects to effect a 1-for-10 reverse stock split (the \u201cReverse Stock Split\u201d) of the Company\u2019s Class A common stock and Class B common stock on August 21, 2026 (the \u201cEffective Date\u201d).<\/p>\n<\/p>\n
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Investors: <\/b>IR@blackriflecoffee.com
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Press: <\/strong>press@blackriflecoffee.com<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"