{"id":992016,"date":"2026-08-07T00:00:57","date_gmt":"2026-08-07T04:00:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/chinas-commerce-innovation-is-reshaping-global-retail\/"},"modified":"2026-08-07T00:00:57","modified_gmt":"2026-08-07T04:00:57","slug":"chinas-commerce-innovation-is-reshaping-global-retail","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/chinas-commerce-innovation-is-reshaping-global-retail\/","title":{"rendered":"China\u2019s Commerce Innovation Is Reshaping Global Retail"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>China\u2019s Commerce Innovation Is Reshaping Global Retail<\/b><\/p>\n<p><i>New NIQ report finds China\u2019s live, social and AI-powered commerce ecosystem is setting the pace for the next generation of retail worldwide<\/i><\/p>\n<p>SINGAPORE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCommerce models pioneered in China\u2014including live commerce, social commerce and quick commerce\u2014are increasingly influencing how consumers discover, shop and engage with brands around the world, according to latest report from NIQ (NYSE:NIQ), <i>The Commerce Revolution: Where East Meets West<\/i>.<\/p>\n<p>\nThe report highlights the scale of this transformation: China\u2019s live-commerce market reached approximately US$900 billion in 2025, approaching the size of the entire U.S. e-commerce market, while Asia Pacific now accounts for approximately 55% of global e-commerce revenue. Nearly six out of 10 (59%) consumers across the region already purchase through social platforms.<\/p>\n<p>\nAcross Asia Pacific, the growth of social commerce and connected retail is accelerating the adoption of models first developed at scale in China. As these models gain traction in the region, brands need a more integrated understanding of how consumers discover, evaluate and purchase products through physical and digital channels.<\/p>\n<p>\n\u201cThe next generation of retail will be shaped by businesses that can connect consumer intelligence across physical and digital commerce. Brands that understand how consumers discover, evaluate and purchase products across every touchpoint will be better positioned to anticipate change and drive sustainable growth,\u201d said <b>Rachel White, President, Asia Pacific, NIQ<\/b>.<\/p>\n<p><b>China continues to define the future of commerce<\/b><\/p>\n<p>\nChina\u2019s digital commerce ecosystem demonstrates how integrated consumer experiences can accelerate innovation and reshape retail.<\/p>\n<p>\nAccording to the report:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nChina\u2019s live-commerce market reached approximately US$900 billion in 2025.<\/p>\n<\/li>\n<li>\nAsia Pacific now accounts for approximately 55% of global e-commerce revenue.<\/p>\n<\/li>\n<li>\nNearly six in 10 (59%) consumers purchase through social platforms.<\/p>\n<\/li>\n<li>\nChina\u2019s social commerce market is projected to reach US$1.8 trillion by 2030.<\/p>\n<\/li>\n<\/ul>\n<p>\nThese developments illustrate how commerce has evolved beyond traditional online shopping into connected ecosystems where content, community, media, payments and fulfillment work seamlessly together.<\/p>\n<p>\n\u201cChina remains one of the world\u2019s most dynamic commerce markets, where live commerce, social commerce and AI-powered experiences are continually reshaping retail. The speed and scale of innovation in China offer important lessons for brands seeking to anticipate how commerce will evolve in other markets,\u201d said <b>Ryan Zhou, Managing Director, NIQ China.<\/b><\/p>\n<p><b>Helping brands navigate the next phase of commerce<\/b><\/p>\n<p>\nAs commerce ecosystems become more interconnected, brands need greater visibility across every stage of the consumer journey\u2014from product discovery and engagement to purchase and loyalty. Success increasingly depends on understanding how retail, eCommerce, social commerce and digital channels work together rather than as separate ecosystems.<\/p>\n<p>\nTo help brands navigate this increasingly connected commerce landscape, NIQ recently expanded its commerce intelligence capabilities in China and Southeast Asia through the addition of YiMian\u2019s digital commerce expertise. By combining NIQ\u2019s global consumer intelligence, analytics and retail measurement capabilities with YiMian\u2019s expertise across marketplaces, social commerce and the digital shelf, NIQ provides clients with a more connected view of consumer behavior and commercial performance.<\/p>\n<p>\nThis stronger data and analytics foundation will also support more advanced AI-powered solutions, enabling brands to respond more quickly to changing consumer behavior and make faster, more informed commercial decisions.<\/p>\n<p><b>About the report<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Freport%2F2026%2Fcommerce-trends-intelligence%2F%3Futm_source%3DPublic_Relations%26utm_campaign%3DCMP-03595-H2C3C%26utm_medium%3DPublic_Relations%26utm_term%3Dapac_above-market_fmsgomni_aw_commerce-revolution%26utm_content%3DDownload_Report&amp;esheet=54585367&amp;newsitemid=20260806783537&amp;lan=en-US&amp;anchor=The+Commerce+Revolution%3A+Where+East+Meets+West&amp;index=1&amp;md5=ec721b8c58d0078386f995c704d8d0f1\"><i>The Commerce Revolution: Where East Meets West<\/i><\/a> analyzes the convergence of Eastern and Western commerce models across live commerce, social commerce, quick commerce, retail media networks, and emerging agentic commerce. It draws on NIQ Consumer Outlook, Retail Pulse, Digital Purchases, and Omnisales data, alongside third-party sources including McKinsey, Morgan Stanley, and Adobe.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54585367&amp;newsitemid=20260806783537&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=4bb0d64eafafd88b28e6b4ced4a66b07\">www.niq.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward-looking statements within the meaning of applicable securities laws, including statements regarding market trends, projected growth of live, social, quick, retail-media, and agentic commerce, and the anticipated impact on brands and retailers. These statements are based on NIQ&#8217;s current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. Third-party figures (including estimates attributed to McKinsey, Morgan Stanley, and Adobe) have not been independently verified by NIQ. NIQ undertakes no obligation to update any forward-looking statement except as required by law.<\/p>\n<p><b>Notes to Editors<\/b><\/p>\n<p>\nThe figures cited in this release are drawn from NIQ\u2019s report, <i>The Commerce Revolution: Where East Meets West<\/i> (2026), which combines NIQ proprietary consumer and retail intelligence with selected third-party market data.<\/p>\n<p>\nNIQ proprietary data includes consumer adoption and commerce behavior insights derived from NIQ Consumer Outlook, Retail Pulse, Digital Purchases and Omnisales, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n59% of APAC consumers purchasing through social platforms; and<\/p>\n<\/li>\n<li>\nconsumer adoption of social commerce and quick commerce across Asia Pacific, North America, and Europe.<\/p>\n<\/li>\n<\/ul>\n<p>\nThird-party market estimates cited in the report include:<\/p>\n<p>\nChina\u2019s live-commerce market of approximately US$900 billion (2025 market\/ GMV scale);<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAsia Pacific\u2019s approximately ~55% APAC<b \/>of global e-commerce revenue<b \/>(WeArisma); and<\/p>\n<\/li>\n<li>\nChina\u2019s social commerce market projection of US$1.8 trillion by 2030 (WeArisma).<\/p>\n<\/li>\n<\/ul>\n<p>\nThese market estimates are referenced in the report and are not measured directly by NIQ.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260806783537r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260806783537\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260806783537\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Liza Martija<br \/>\n<br \/>Communications Lead, APAC<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:liza.martija@nielseniq.com\">liza.martija@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> China Singapore Southeast Asia Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Online Retail Retail Data Analytics Technology Electronic Commerce Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260806783537\/en\/2870684\/3\/NIQ-logo-bright-blue-web-1195x508-83d578f.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s Commerce Innovation Is Reshaping Global Retail New NIQ report finds China\u2019s live, social and AI-powered commerce ecosystem is setting the pace for the next generation of retail worldwide SINGAPORE&#8211;(BUSINESS WIRE)&#8211; Commerce models pioneered in China\u2014including live commerce, social commerce and quick commerce\u2014are increasingly influencing how consumers discover, shop and engage with brands around the world, according to latest report from NIQ (NYSE:NIQ), The Commerce Revolution: Where East Meets West. The report highlights the scale of this transformation: China\u2019s live-commerce market reached approximately US$900 billion in 2025, approaching the size of the entire U.S. e-commerce market, while Asia Pacific now accounts for approximately 55% of global e-commerce revenue. Nearly six out of 10 (59%) consumers across the region already purchase &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/chinas-commerce-innovation-is-reshaping-global-retail\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;China\u2019s Commerce Innovation Is Reshaping Global Retail&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-992016","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China\u2019s Commerce Innovation Is Reshaping Global Retail - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/chinas-commerce-innovation-is-reshaping-global-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China\u2019s Commerce Innovation Is Reshaping Global Retail - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"China\u2019s Commerce Innovation Is Reshaping Global Retail New NIQ report finds China\u2019s live, social and AI-powered commerce ecosystem is setting the pace for the next generation of retail worldwide SINGAPORE&#8211;(BUSINESS WIRE)&#8211; Commerce models pioneered in China\u2014including live commerce, social commerce and quick commerce\u2014are increasingly influencing how consumers discover, shop and engage with brands around the world, according to latest report from NIQ (NYSE:NIQ), The Commerce Revolution: Where East Meets West. The report highlights the scale of this transformation: China\u2019s live-commerce market reached approximately US$900 billion in 2025, approaching the size of the entire U.S. e-commerce market, while Asia Pacific now accounts for approximately 55% of global e-commerce revenue. 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The report highlights the scale of this transformation: China\u2019s live-commerce market reached approximately US$900 billion in 2025, approaching the size of the entire U.S. e-commerce market, while Asia Pacific now accounts for approximately 55% of global e-commerce revenue. 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