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- \nFor many people with sensitive teeth, cold, icy summer treats can trigger discomfort, with 55% avoiding foods and drinks like ice cream and slushies because of the pain\u2020. To spotlight that everyday challenge, Sensodyne Clinical Repair is launching the World\u2019s Coldest Treat<\/b>, a limited-time summer activation inspired by one of the season\u2019s most relatable sensitive teeth triggers: cold treats.<\/p>\n<\/li>\n
- \nThe activation invites consumers to \u201cput your teeth to the test\u201d through a first-bite tasting experience featuring a limited-time frozen treat developed in partnership with Chef Simon Davies.<\/p>\n<\/li>\n
- \nPopping up at 45Grand in SoHo NYC<\/b> on Thursday, August 6, <\/b>the activation invites guests to take on the World’s Coldest Treat alongside Michelle Buteau, <\/b>capture their first-bite reactions and join the conversation around teeth sensitivity.<\/p>\n<\/li>\n
- \nSensodyne Clinical Repair toothpaste starts to repair sensitive areas of teeth after 60 seconds* for clinically proven, long-lasting relief**.<\/p>\n<\/li>\n<\/ul>\n
WARREN, N.J.–(BUSINESS WIRE<\/a>)–
\nThis summer, Sensodyne Clinical Repair is helping people with sensitive teeth reclaim the season\u2019s coldest treats. From ice cream and popsicles to frozen beverages and shaved ice, summer is full of icy indulgences, but for over 40 million Americans with sensitive teeth those moments can come with an unexpected zing \u2013 causing many to hesitate, work around or avoid the treats they love.<\/p>\nThis press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260805001553\/en\/<\/a><\/p>\n
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<\/div>\n\nTo bring that everyday challenge to life, the #1 new toothpaste in the U.S.^ is introducing the World\u2019s Coldest Treat: a limited-time experience that invites people to put their teeth to the test while showing how Sensodyne Clinical Repair starts repairing sensitive areas of teeth after 60 seconds*.<\/p>\n
\nBecause summer’s favorite cold treats should be enjoyed, not avoided, Sensodyne partnered with Chef Simon Davies to create the World’s Coldest Treat, a signature frozen dessert designed to spotlight one of the season’s most common teeth sensitivity triggers. The one-day-only activation transforms that familiar first bite into a playful challenge. Launching Thursday, August 6, from 1-7pm EST in NYC, Sensodyne and Michelle Buteauwill welcome guests to 45Grand in SoHo to take on the World’s Coldest Treat and see if they can handle summer\u2019s coldest bite.<\/p>\n
\n\u201cNobody wants to spend the summer avoiding ice cream or frozen drinks because their teeth just can’t handle it,\u201d said Michelle Buteau. \u201cThe World’s Coldest Treat is such a fun way to put that first bite to the test and see if your teeth are trying to tell you something. Because honestly, the cold belongs in the treat, not in your teeth. And if you do get that little zing, Sensodyne Clinical Repair toothpaste can help repair sensitive teeth and provide long-lasting relief, so you can get back to enjoying every frozen treat and icy sip all summer long.\u201d<\/p>\n
\nThe pop-up experience features a tasting of the limited-time frozen treat and immersive photo moments. Every World’s Coldest Treat also comes with a tube of Sensodyne Clinical Repair. Open to the public, attendees can walk in while capacity allows. Frozen treats and product samples will be available on a first-come, first-served basis.<\/p>\n
Developed with Chef Simon Davies<\/b><\/p>\n
\nTo bring the World’s Coldest Treat to life, Sensodyne partnered with Chef Simon Davies, known for his inventive approach to modern cuisine. Inspired by seasonal flavors, he developed a blueberry, and vanilla white chocolate signature dessert using liquid nitrogen to create an intensely cold first bite. Created at approximately -196\u00b0C (-321\u00b0F), the dessert is carefully prepared and served at a food-safe temperature.<\/p>\n
Science-Backed Repair for Sensitive Teeth<\/b><\/p>\n
\nResearch shows that 85% of people with sensitive teeth want solutions that repair sensitivity by addressing the root cause of their pain. With twice-daily brushing, Sensodyne Clinical Repair generates a protective layer that restrengthens with every use, protecting against sensitivity returning.<\/p>\n
\n\u201cCold foods and drinks are among the everyday moments that can be uncomfortable for people with sensitive teeth,\u201d said Rishi Mulgund, Senior Director of Sensodyne in the U.S. \u201cThe good news is that sensitivity can be managed with the right daily oral care routine. With the World\u2019s Coldest Treat, we\u2019re excited to meet consumers in a playful, memorable way and show how Sensodyne Clinical Repair can help them spend less time working around sensitivity and more time enjoying the moments they love.\u201d<\/p>\n
\nAvailable in two refreshing minty options, Whiten & Shine and Fresh Clean, Sensodyne Clinical Repair offers repair-focused sensitivity relief whether you’re looking for a brighter smile or a deep clean with lasting freshness.<\/p>\n
\nSensodyne Clinical Repair is available at leading retailers, including Amazon, Walmart and Target<\/b>, with an MSRP of $9.99<\/b>.<\/p>\n
\nFor more information about Sensodyne Clinical Repair, visit www.sensodyne.com<\/b><\/a>.<\/p>\n
\nFor more information about the World\u2019s Coldest Treat activation, visit @SensodyneUS on Instagram & TikTok.<\/p>\n
* For substantial sensitivity relief in three days
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<\/i>** With twice-daily brushing
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<\/i>^ Based on 2026 sales of newly launched toothpastes.
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<\/i>\u2020 The 2025 U.S. Study of Tooth Sensitivity: Prevalence and Treatment<\/i><\/p>\nAbout Sensodyne<\/b><\/p>\n
\nSensodyne is the No. 1 dentist-recommended brand for sensitive teeth and has been trusted by consumers worldwide for decades. With a commitment to science-backed innovation, Sensodyne continues to advance oral health solutions designed to help people live more comfortably, every day.<\/p>\n
About Haleon US<\/b><\/p>\n
\nHaleon (LSE\/NYSE: HLN) is a globally leading consumer company that is solely focused on better everyday health. Haleon’s product portfolio spans three major categories – Oral Health, Over-the-Counter (OTC), and Wellness. Its long-standing brands – such as Advil, Centrum, Parodontax, Sensodyne, Theraflu, and TUMS – are built on trusted science, innovation and deep human understanding. For more information on Haleon and its brands, please visit www.haleon.com<\/a> or contact USMediaRelations@haleon.com<\/a>.<\/p>\n
\nWe are a world-leading consumer health company with a clear purpose to deliver better everyday health with humanity.<\/p>\n
About Michelle Buteau<\/b><\/p>\n
\nMichelle Buteau is an actress, comedian, producer, and writer. The multi-hyphenate currently stars in the Netflix comedy series \u201cSurvival of the Thickest,\u201d which she created and executive produced. The third and final season is out now and was inspired by her autobiographical book of essays of the same name. Buteau received an NAACP Image Award in 2024 for \u201cOutstanding Breakthrough Creative (Television)\u201d for the \u201cSurvival of the Thickest,\u201d and was also nominated in 2024 and 2026 for \u201cOutstanding Actress in a Comedy Series. \u201dUp next, Michelle will star in SPA WEEKEND, starring alongside Isla Fisher, Leslie Mann and Anna Faris. She recently wrapped production on the indie comedy \u201cHeather of The Valley\u201d alongside Zooey Deschanel.<\/p>\n
\nEarlier this year, Buteau embarked on her \u201cSurviving and Thriving Tour,\u201d a multi-month North American stand-up tour spanning over 30 cities across the U.S. and Canada which included several sold-out performances.<\/p>\n
\nShe will head to Europe in Fall 2026 to continue the \u201cSurviving and Thriving\u201d tour. In 2025, Buteau released her second Netflix comedy special, \u201cA Buteau-Ful Mind\u201d live at Radio City Music Hall, becoming the first woman to tape a special at the iconic venue. Her first Netflix special, \u201cWelcome to Buteaupia,\u201d won the Critics’ Choice Television Award for Best Comedy Special. Buteau also starred in the hit comedy \u201cBABES,\u201d alongside Ilana Glazer and directed by Pamela Adlon. Buteau was the host of the hit Netflix reality competition show, \u201cThe Circle,\u201d which released its seventh season in September 2024, as well as the second season of Netflix\u2019s \u201cBarbecue Showdown.\u201d She has also hosted the 2024 Billboard Music Awards and the 2024 Vanity Fair Oscar Party livestream. Buteau\u2019s other film and television highlights include \u201cMarry Me,\u201d \u201cFirst Wives Club,\u201d \u201cAlways Be My Maybe,\u201d \u201cSomeone Great,\u201d \u201cRussian Doll\u201d and \u201cAwkwafina Is Nora From Queens.\u201d She has also appeared in \u201cKey & Peele,\u201d \u201cBroad City,\u201d \u201cRick and Morty,\u201d and \u201cZootopia+.\u201d<\/p>\n
About Chef Simon Davies<\/b><\/p>\n
\nSimon Davies grew up in California, surrounded by music and the arts, in an environment that fueled an artistic mind that has been a driving force in his culinary pursuits. He has had a life-long affinity for the kitchen, which was first realized professionally after he took a job at a local diner during his high school years. Simon attended culinary school in Portland, Oregon and worked at several restaurants in the area while in school.<\/p>\n
\nUpon graduating in 2009, he was accepted as an intern at Alinea \u2013 a restaurant that, during his tenure, was on the World\u2019s 50 Best list and maintained 3 Michelin stars. His strong work ethic, relentless drive, and inspired creativity took him to the title of Chef de Cuisine in 2014 and then Executive Chef in early 2018.<\/p>\n
\nAfter leaving Alinea, Simon founded ilixr Creative with the goal of curating one-of-a-kind experiences centered around food, while also creating a business model that supports talent and those behind the scenes. He is committed to creating unique and memorable experiences through food. His continued travels have inspired a cuisine that is globally influenced and studied, with an approach to food that is deeply rooted in culture.<\/p>\n
\nIn recent years, Simon has combined his love for the culinary world with his passion for film and photography \u2013 capturing both still and motion imagery focused on food and food culture.<\/p>\n
\nSimon has been featured on such lists as Forbes 30 Under 30, Crain\u2019s 20 In Their 20s, and Zagat 30 Under 30.<\/p>\n
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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260805001553\/en\/<\/a><\/span><\/p>\n
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