{"id":990434,"date":"2026-08-05T15:26:10","date_gmt":"2026-08-05T19:26:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-scales-industry-first-ai-latino-radio-show-geegee-coyotec-into-5-new-markets-across-the-fuego-network\/"},"modified":"2026-08-05T15:26:10","modified_gmt":"2026-08-05T19:26:10","slug":"entravision-scales-industry-first-ai-latino-radio-show-geegee-coyotec-into-5-new-markets-across-the-fuego-network","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-scales-industry-first-ai-latino-radio-show-geegee-coyotec-into-5-new-markets-across-the-fuego-network\/","title":{"rendered":"Entravision Scales Industry-First AI Latino Radio Show &#8220;GeeGee &amp; Coyotec&#8221; into 5 New Markets Across the Fuego Network"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Entravision Scales Industry-First AI Latino Radio Show &#8220;GeeGee &amp; Coyotec&#8221; into 5 New Markets Across the Fuego Network<\/b><\/p>\n<p class=\"bwalignc\"><i>Following audience growth in Los Angeles, the dynamic human-AI duo expands into a multi-market, English-infused bicultural format tailored for bilingual audiences.<\/i><\/p>\n<p>BURBANK, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEntravision (NYSE: EVC), a leading media and advertising technology company, today announced the multi-market expansion of its groundbreaking AI-co-hosted show starring Geraldine &#8220;GeeGee&#8221; Guzman and Coyotec, the industry\u2019s first Latino AI radio personality. Beginning Monday, August 3rd, the duo brings their signature chemistry, culture, and high-energy format to five new key markets across Entravision\u2019s premier Fuego Network, which targets one of the fastest rising consumers: bicultural &amp; bilingual Latinos.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260805035739\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260805035739\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 270px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260805035739\/en\/2869414\/4\/GeeGee_y_Coyotec_Fuego.jpg\" alt=\"GeeGee &amp; Coyotec is the first human-AI Latino personality show on a bilingual radio format.\" \/><\/p>\n<p style=\"font-size:85%\">GeeGee &amp; Coyotec is the first human-AI Latino personality show on a bilingual radio format.<\/p>\n<\/div>\n<p>\nBuilding on the proven track record of their hit show Al Aire y Sin Permiso on Jos\u00e9 97.5 FM in Los Angeles\u2014which drove audience growth, particularly among younger Hispanic male listeners\u2014the program is scaling up to reach a broader, highly engaged bicultural audience. To align with the vibe &amp; sound of the Fuego Network, the expanded show features an increased English-language mix, tapping into the natural, bilingual energy of young Latino listeners alongside the hottest Latin Urban and M\u00fasica Mexicana hits.<\/p>\n<p>\nThe show is now airing across the following Fuego stations in these markets:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSacramento, CA \u2013 FUEGO 101.9 (10:00 AM \u2013 12:00 PM PDT)<\/p>\n<\/li>\n<li>\nLas Vegas, NV \u2013 FUEGO 92.7 (10:00 AM \u2013 12:00 PM PDT)<\/p>\n<\/li>\n<li>\nModesto, CA \u2013 FUEGO 98.9 (10:00 AM \u2013 12:00 PM PDT)<\/p>\n<\/li>\n<li>\nPalm Springs, CA \u2013 FUEGO 103.5 (10:00 AM \u2013 12:00 PM PDT)<\/p>\n<\/li>\n<li>\nMcAllen, TX \u2013 FUEGO 99.5 (1:00 PM \u2013 2:00 PM CDT)<\/p>\n<\/li>\n<\/ul>\n<p>\n&#8220;This expansion is a prime example of how content innovation drives our industry forward,\u201d said Eduardo Maytorena, President of Audio. \u201cGeeGee and Coyotec represent the future of multi-market audio\u2014delivering authentic culture, seamless versatility, and unmatched value for our brand partners.&#8221;<\/p>\n<p><b>Bridging Human Talent and AI<\/b><\/p>\n<p>\nAt the heart of the expansion is the ability to adapt cutting-edge AI technology to diverse regional audiences while preserving authentic human connection.<\/p>\n<p>\n\u201cHearing GeeGee and Coyotec together in English has been one of the most exciting parts of this expansion,\u201d said LeaAnna Hernandez, EVP of AI Strategy. \u201cWe intentionally created Coyotec to be our \u2018amigo inteligente\u2019 (<i>intelligent friend<\/i>)\u2014a trusted companion that informs, entertains, and connects with listeners. Their chemistry shows how naturally AI can adapt when paired with great talent, and it\u2019s a powerful reminder that AI isn\u2019t limited to a single language, platform, or audience.\u201d<\/p>\n<p><b>A Home for Bicultural Listeners<\/b><\/p>\n<p>\nFor lead host Geraldine &#8220;GeeGee&#8221; Guzman, stepping onto the Fuego Network represents a natural evolution in reflecting how modern bicultural audiences communicate.<\/p>\n<p>\n&#8220;For me it&#8217;s less about switching gears and more about getting to show up as my full self,&#8221; said GeeGee Guzman. &#8220;So many of us grew up bouncing between English and Spanish without even thinking twice about it. So getting to bring that same energy to Fuego feels like a blessing honestly, like I finally get to sound like the people who raised me. I&#8217;m thankful for the opportunity to grow with an audience that already feels like home.\u201d<\/p>\n<p>\nBy pairing human emotional intelligence with AI\u2019s ability to rapidly adapt, process information, and scale across regions, Entravision continues to redefine the future of localized radio with national and cultural impact.<\/p>\n<p><b>About Entravision<\/b><\/p>\n<p>\nEntravision is a media and advertising technology company. In the U.S., we provide video, audio and digital marketing services to local and national advertisers through a portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business provides programmatic advertising technology and services to advertisers and app developers on a global basis. Entravision is the largest affiliate group of the Univision and UniM\u00e1s television networks. Shares of Entravision Class A Common Stock trade on the NYSE under the ticker: EVC. Learn more about us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fentravision.com&amp;esheet=54584339&amp;newsitemid=20260805035739&amp;lan=en-US&amp;anchor=entravision.com&amp;index=1&amp;md5=5b3d9587666ebd996972ce002ac35134\">entravision.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260805035739r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260805035739\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260805035739\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA CONTACT:<br \/>\n<\/b><br \/>Karina Cerda, EVP of Marketing<br \/>\n<br \/>Entravision<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kcerda@entravision.com\">kcerda@entravision.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Entertainment Advertising Communications Media General Entertainment TV and Radio Music Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260805035739\/en\/2869414\/3\/GeeGee_y_Coyotec_Fuego.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">GeeGee &amp; Coyotec is the first human-AI Latino personality show on a bilingual radio format.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260805035739\/en\/2869418\/3\/EVC_-_EM_and_LH_Office_Hall.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Collaborators Eduardo Maytorena (Entravision President of Audio) and LeaAnna Hernandez (EVP of AI Strategy) are the innovators behind Coyotec, the first AI Latino-personality that scales across Spanish &amp; English programming.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260805035739\/en\/2869558\/3\/5894263cfuego_logo-generic_generic_generic_%282%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Entravision Scales Industry-First AI Latino Radio Show &#8220;GeeGee &amp; Coyotec&#8221; into 5 New Markets Across the Fuego Network Following audience growth in Los Angeles, the dynamic human-AI duo expands into a multi-market, English-infused bicultural format tailored for bilingual audiences. BURBANK, Calif.&#8211;(BUSINESS WIRE)&#8211; Entravision (NYSE: EVC), a leading media and advertising technology company, today announced the multi-market expansion of its groundbreaking AI-co-hosted show starring Geraldine &#8220;GeeGee&#8221; Guzman and Coyotec, the industry\u2019s first Latino AI radio personality. Beginning Monday, August 3rd, the duo brings their signature chemistry, culture, and high-energy format to five new key markets across Entravision\u2019s premier Fuego Network, which targets one of the fastest rising consumers: bicultural &amp; bilingual Latinos. This press release features multimedia. View the full release &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-scales-industry-first-ai-latino-radio-show-geegee-coyotec-into-5-new-markets-across-the-fuego-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Entravision Scales Industry-First AI Latino Radio Show &#8220;GeeGee &amp; Coyotec&#8221; into 5 New Markets Across the Fuego Network&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-990434","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entravision Scales Industry-First AI Latino Radio Show &quot;GeeGee &amp; Coyotec&quot; into 5 New Markets Across the Fuego Network - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-scales-industry-first-ai-latino-radio-show-geegee-coyotec-into-5-new-markets-across-the-fuego-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entravision Scales Industry-First AI Latino Radio Show &quot;GeeGee &amp; Coyotec&quot; into 5 New Markets Across the Fuego Network - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Entravision Scales Industry-First AI Latino Radio Show &#8220;GeeGee &amp; Coyotec&#8221; into 5 New Markets Across the Fuego Network Following audience growth in Los Angeles, the dynamic human-AI duo expands into a multi-market, English-infused bicultural format tailored for bilingual audiences. BURBANK, Calif.&#8211;(BUSINESS WIRE)&#8211; Entravision (NYSE: EVC), a leading media and advertising technology company, today announced the multi-market expansion of its groundbreaking AI-co-hosted show starring Geraldine &#8220;GeeGee&#8221; Guzman and Coyotec, the industry\u2019s first Latino AI radio personality. Beginning Monday, August 3rd, the duo brings their signature chemistry, culture, and high-energy format to five new key markets across Entravision\u2019s premier Fuego Network, which targets one of the fastest rising consumers: bicultural &amp; bilingual Latinos. This press release features multimedia. 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BURBANK, Calif.&#8211;(BUSINESS WIRE)&#8211; Entravision (NYSE: EVC), a leading media and advertising technology company, today announced the multi-market expansion of its groundbreaking AI-co-hosted show starring Geraldine &#8220;GeeGee&#8221; Guzman and Coyotec, the industry\u2019s first Latino AI radio personality. Beginning Monday, August 3rd, the duo brings their signature chemistry, culture, and high-energy format to five new key markets across Entravision\u2019s premier Fuego Network, which targets one of the fastest rising consumers: bicultural &amp; bilingual Latinos. This press release features multimedia. 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