{"id":989214,"date":"2026-08-04T08:12:59","date_gmt":"2026-08-04T12:12:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/"},"modified":"2026-08-04T08:12:59","modified_gmt":"2026-08-04T12:12:59","slug":"new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/","title":{"rendered":"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver"},"content":{"rendered":"<div class=\"mw_release\">\n<ul type=\"disc\">\n<li>\n          <em>Matchday spending in Canada\u2019s host cities increased during the tournament, highlighting the economic impact of FIFA World Cup 2026\u2122 on local businesses.<\/em><br \/>\n          \n        <\/li>\n<\/ul>\n<p align=\"justify\">TORONTO, Aug.  04, 2026  (GLOBE NEWSWIRE) &#8212; Following the unforgettable 13 Canadian-hosted matches for FIFA World Cup 2026\u2122, Visa data reveals the tournament left a measurable economic footprint across Canada\u2019s host cities. Matchday spending rose as much as 24.6% in Toronto and 12.7% in Vancouver compared to the same period in 2025, highlighting how major sporting events can create temporary and highly concentrated \u201cpop-up economies\u201d driven by increased consumer spending and international visitors.<\/p>\n<p>\n        <strong>A Tournament of Pop-Up Economies<\/strong>\n      <\/p>\n<p>Visa\u2019s analysis of card-present spending in Toronto and Vancouver during the tournament period revealed several key moments:<\/p>\n<ul>\n<li>\n          <strong>Toronto saw the largest matchday spending lift <\/strong>when Germany faced C\u00f4te d\u2019Ivoire on June 20, with spending rising <strong>24.6% above average daily spending during the same tournament window in 2025.<\/strong><\/li>\n<li>\n          <strong>Vancouver experienced a notable spending increase <\/strong>when Australia faced T\u00fcrkiye on June 13, with spending rising<strong> 12.7% above average daily spending during the same tournament window in 2025.<\/strong><\/li>\n<li>\n          <strong>Canada\u2019s group-stage match against Qatar in Vancouver on June 18 drove a 4.9% spending lift for the city<\/strong>, highlighting the economic value of national-team moments in bringing fans together across host communities.<\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\">In Canada, Visa\u2019s Tap In campaign extended the excitement of FIFA World Cup 2026\u2122 beyond the pitch through fan experiences and support for entrepreneurs and small businesses, helping create a legacy in host communities.<\/p>\n<p>\u201cThe FIFA World Cup 2026\u2122 showed how the power of sport brings people together and creates real economic opportunity for Canadian communities,\u201d said <strong>Michiel Wielhouwer, President and Country Manager, Visa Canada<\/strong>. \u201cIn Toronto and Vancouver, every tap to pay helped tell a bigger story \u2014 one of fans supporting local businesses, visitors discovering our host cities, and digital payments helping commerce move quickly, securely and seamlessly during one of the world\u2019s biggest sporting moments.\u201d<\/p>\n<p>\n        <strong>Wielhouwer<\/strong> added: \u201cVisa is proud to help power moments like this for fans, merchants and cities. Canada\u2019s host cities demonstrated how major events can create immediate opportunities for businesses of all sizes while giving visitors fast, reliable and convenient ways to pay.\u201d<\/p>\n<p>As Canada looks ahead to future global sporting and cultural moments, Visa\u2019s data offers a clear signal: where culture goes, commerce follows.<\/p>\n<p>\n        <strong>Source and methodology<\/strong>\n      <\/p>\n<p>Source: VisaNet. Canada host city analysis includes Toronto and Vancouver only; card-present spend only; stadium spend included. The comparison window is June 11 to July 17, 2026 versus the same days in 2025. All amounts are in Canadian dollars.<\/p>\n<p>\n        <strong>About Visa<\/strong><br \/>\n        <br \/>Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7gUJGJZWdx6aMYdRdwTeVw_u0MY2O-1Km-PJN6Qc9t9Valbtn02sW8NrBYZihHwTxy5TZO0pEad4Cnh83ljeaKtM7Ur4AyFR2imYhQkFz3pVH45PUCU_osxCA6p1ZALMNXhj0pdMz59wWKIQLNj1uyOxUpZzMBrj3UfpULwX3W8gdo0maRA8CsoUPRQ8BPoYzE2Spa-2fMZynHufpeUmPKePh-eyrXqUpN524Fl6DcF8G_Ok55aWDE6T2zllx__lwTf99T_-jHXsaQ_J6hsx1CcWiWee0AKQ878RsoAy63s=\" rel=\"nofollow\" target=\"_blank\">Visa.com<\/a>.<\/p>\n<p>\n        <strong>Media Contact<\/strong>\u00a0\u00a0<br \/>Mohamad Zigby, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=x20tOHrjA503KkOZGJZBaRCsc_SrC3a7oUdZA4KVFHUu2DRFt3DbegcCVDPt0UHXXSkxzH6N-1lOOiLu0LRfXYZYDg-PN_JOEFVzTF9Jh2_6cSNU1nO1vVmAAI-98fiZ\" rel=\"nofollow\" target=\"_blank\">canadamediainquiries@visa.com<\/a>\u00a0<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgwMjc5MCM3NzUzMDkwIzUwMDExNzMzNw==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MGRiMjEwNzEtNDRlZi00ZTg2LTgwY2QtZGM1ODE1N2Y1ZTE2LTUwMDExNzMzNy0yMDI2LTA4LTA0LWVu\/tiny\/Visa-Canada.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Matchday spending in Canada\u2019s host cities increased during the tournament, highlighting the economic impact of FIFA World Cup 2026\u2122 on local businesses. TORONTO, Aug. 04, 2026 (GLOBE NEWSWIRE) &#8212; Following the unforgettable 13 Canadian-hosted matches for FIFA World Cup 2026\u2122, Visa data reveals the tournament left a measurable economic footprint across Canada\u2019s host cities. Matchday spending rose as much as 24.6% in Toronto and 12.7% in Vancouver compared to the same period in 2025, highlighting how major sporting events can create temporary and highly concentrated \u201cpop-up economies\u201d driven by increased consumer spending and international visitors. A Tournament of Pop-Up Economies Visa\u2019s analysis of card-present spending in Toronto and Vancouver during the tournament period revealed several key moments: Toronto saw the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-989214","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Matchday spending in Canada\u2019s host cities increased during the tournament, highlighting the economic impact of FIFA World Cup 2026\u2122 on local businesses. TORONTO, Aug. 04, 2026 (GLOBE NEWSWIRE) &#8212; Following the unforgettable 13 Canadian-hosted matches for FIFA World Cup 2026\u2122, Visa data reveals the tournament left a measurable economic footprint across Canada\u2019s host cities. Matchday spending rose as much as 24.6% in Toronto and 12.7% in Vancouver compared to the same period in 2025, highlighting how major sporting events can create temporary and highly concentrated \u201cpop-up economies\u201d driven by increased consumer spending and international visitors. A Tournament of Pop-Up Economies Visa\u2019s analysis of card-present spending in Toronto and Vancouver during the tournament period revealed several key moments: Toronto saw the &hellip; Continue reading &quot;New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T12:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgwMjc5MCM3NzUzMDkwIzUwMDExNzMzNw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver\",\"datePublished\":\"2026-08-04T12:12:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\\\/\"},\"wordCount\":512,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTgwMjc5MCM3NzUzMDkwIzUwMDExNzMzNw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\\\/\",\"name\":\"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver - 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TORONTO, Aug. 04, 2026 (GLOBE NEWSWIRE) &#8212; Following the unforgettable 13 Canadian-hosted matches for FIFA World Cup 2026\u2122, Visa data reveals the tournament left a measurable economic footprint across Canada\u2019s host cities. Matchday spending rose as much as 24.6% in Toronto and 12.7% in Vancouver compared to the same period in 2025, highlighting how major sporting events can create temporary and highly concentrated \u201cpop-up economies\u201d driven by increased consumer spending and international visitors. A Tournament of Pop-Up Economies Visa\u2019s analysis of card-present spending in Toronto and Vancouver during the tournament period revealed several key moments: Toronto saw the &hellip; Continue reading \"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-04T12:12:59+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgwMjc5MCM3NzUzMDkwIzUwMDExNzMzNw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver","datePublished":"2026-08-04T12:12:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/"},"wordCount":512,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgwMjc5MCM3NzUzMDkwIzUwMDExNzMzNw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-visa-data-shows-fifa-world-cup-2026-drove-spending-surges-of-up-to-24-6-in-toronto-and-vancouver\/","name":"New Visa Data Shows FIFA World Cup 2026\u2122 Drove Spending Surges of Up to 24.6% in Toronto and Vancouver - 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