{"id":988693,"date":"2026-08-03T12:11:20","date_gmt":"2026-08-03T16:11:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dogfish-head-creem-magazine-debut-boy-howdy-the-official-beer-of-rock-n-roll\/"},"modified":"2026-08-03T12:11:20","modified_gmt":"2026-08-03T16:11:20","slug":"dogfish-head-creem-magazine-debut-boy-howdy-the-official-beer-of-rock-n-roll","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dogfish-head-creem-magazine-debut-boy-howdy-the-official-beer-of-rock-n-roll\/","title":{"rendered":"DOGFISH HEAD & CREEM MAGAZINE DEBUT BOY HOWDY!, \u201cTHE OFFICIAL BEER OF ROCK \u2018N\u2019 ROLL\u201d"},"content":{"rendered":"

\nThe iconic Boy Howdy! \u201cbeer\u201d is no longer an imaginary ale, but a drinkable reality
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MILTON, Del., Aug. 03, 2026 (GLOBE NEWSWIRE) — Delaware\u2019s Dogfish Head Craft Brewery<\/a> teams up with CREEM Magazine<\/a>, \u201cAmerica\u2019s Only Rock \u2018n\u2019 Roll Magazine,\u201d to debut Boy Howdy!, \u201cThe Official Beer of Rock \u2018n\u2019 Roll.\u201d<\/b> Celebrating the duo\u2019s mutual love of rock \u2018n\u2019 roll music, Boy Howdy!<\/a> (5.5% ABV) is an American CREEM \u2026 er, cream<\/i> ale, that\u2019s making its way to taps and shelves, in 6pk\/12oz cans, now. Check Dogfish Head\u2019s Fish Finder<\/a> for availability.<\/p>\n

Brewed in collaboration with CREEM Magazine and inspired by its iconic “Boy Howdy!” beer can, this real-deal cream ale features the satisfying smoothness of select corn brightened by the zesty vibrancy of Michigan-grown hops, a nod to the magazine\u2019s Detroit roots. Boasting notes of bright citrus and a touch of soulful herb, this true American original is the perfect back beat for any rock \u2018n\u2019 roll adventure!<\/p>\n

\u201cAt Dogfish, we like to call ourselves a brewery with a music problem, because since the day we opened, we\u2019ve not only been focused on brewing original beers, but opening folks\u2019 eyes and ears to new, original music,\u201d said Sam Calagione, Dogfish Head Brewer & Founder. \u201cThat\u2019s why, when the opportunity to partner with CREEM to create the beer that would finally<\/i> fill its iconic Boy Howdy! can came about, we jumped at the chance!\u201d<\/p>\n

Lovingly dubbed Boy Howdy!, CREEM\u2019s milk-bottle mascot was drawn by legendary cartoonist R. Crumb, and made its first appearance in 1969, in the magazine\u2019s second issue. Through the years, the simple yet psychedelic cartoon took on a life of its own, being featured on merchandise \u2013 famously, everyone from John Lennon to Blondie to Axl Rose, all wore the \u201cBoy Howdy!\u201d T-shirt<\/i> \u2013 and in the pages of the magazine as a fake beer can. That\u2019s right \u2026 the original Boy Howdy! \u201cbeer\u201d was merely a \u201cstunt can\u201d used as a prop in \u201cCREEM\u2019S Profiles\u201d photoshoots. Photographed in the hands of rock \u2018n\u2019 roll legends, like Tina Turner, KISS, Iggy Pop, Van Halen, Keith Richards, Patti Smith, Queen, Bruce Springsteen, Rick James and many more, this fictitious brew gained widespread recognition throughout its nearly 60-year \u201cnon\u201d-existence. That is, until Dogfish Head and CREEM teamed up to make Boy Howdy! a drinkable reality.<\/p>\n

Dogfish Head and CREEM Magazine first brewed a version of Boy Howdy! in 2024, as an exclusive offering for Dogfish Head\u2019s Analog-A-Go-Go festival, an annual Delaware-based celebration of analog beer, music and art. This year, the dynamic duo is turning up the volume on their collaboration, expanding Boy Howdy!\u2019s distribution footprint throughout the Mid-Atlantic region.<\/p>\n

\u201cHaving a mythical beer \u2013 which many people claimed was real<\/i> \u2013 was always a huge part of CREEM\u2019s DNA in the \u201870s and \u201880s,\u201d said John Martin, CEO of CREEM Magazine. \u201cSo, imagine our mischievous smile when Dogfish Head proposed actually brewing Boy Howdy! beer. They love rock \u2018n\u2019 roll as much as we do, so it was a no-brainer.\u201d<\/p>\n

To accompany the launch of Boy Howdy!, Dogfish Head and CREEM will also release a limited-edition lineup of collaborative merchandise \u2013 a T-shirt, trucker-style hat, can-shaped glass and can cooler, all which will be available on Dogfish Head\u2019s e-store<\/a> beginning Monday, August 10<\/b>.<\/p>\n

\n And that\u2019s not all, folks!<\/i> CREEM Presents: The Official Boy Howdy! Beer Launch Party, and all fellow rock \u2018n\u2019 roll fans are invited to join in the fun. Taking place on Friday, August 28<\/b>, from 6-11 p.m., in Philadelphia, the event will feature performances from a lineup curated by the editors of CREEM: rock \u2018n\u2019 soul party host, Jonathan Toubin; street punk \u2018n\u2019 roll band, No Time; the Philly debut of the Seely Jurgens Band; and Philly\u2019s own garage rock favorites, The Out-Sect. Tickets drop this Thursday, August 6 \u2013 keep an eye on @creemmag<\/a> socials for more details.<\/p>\n

Since the day Dogfish Head opened as the first brewpub in the first state more than 31 years ago, it has focused on original craft beverages, original food and original music. Throughout its history, Dogfish Head\u2019s live music stage has hosted acts of all sizes and genres, including The Strokes, Black Pumas, The Mountain Goats, Guided by Voices and more. In addition to its weekly calendar of live music shows, Dogfish Head manifests its music heritage through collaborations with industry icons, having created products and compiled vinyl records with folks like The Flaming Lips, the Miles Davis Estate, Deltron 3030 and most recently, the Grateful Dead.<\/p>\n

For more on Dogfish Head and CREEM Magazine, check out visit www.dogfish.com<\/a> and www.creem.com<\/a>, respectively.<\/p>\n

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\n DOGFISH HEAD CRAFT BREWERY<\/b>:<\/p>\n

With quality, creativity and non-conformity at its core,\u00a0Dogfish Head<\/a>\u00a0has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened more than 31 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits \u2013 whiskeys, gins, vodkas, rums and more \u2013 and spirits-based, ready-to-drink canned cocktails. A\u00a0Boston Beer Company<\/a>\u00a0brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based entity consisting of\u00a0Dogfish Head Craft Brewery<\/a>, a production brewery and\u00a0tasting room<\/a>;\u00a0Dogfish Head Distilling Co.<\/a>, a production distillery;\u00a0Brewings & Eats<\/a>, a brewpub and live music venue;\u00a0Chesapeake & Maine<\/a>, a seafood and cocktail spot; and the\u00a0Dogfish INN<\/a>, a beer-themed, canal-front hotel.\u00a0For more about Dogfish Head, please visit\u00a0www.dogfish.com<\/a>\u00a0or follow the brand on\u00a0social media<\/a>.\u00a0\u00a0\u00a0<\/p>\n

\n CREEM MAGAZINE:<\/b>\n <\/p>\n

During its initial twenty-year run from 1969-1989, Detroit’s legendary CREEM Magazine was truly America\u2019s Only Rock \u2018n\u2019 Roll Magazine. It launched the careers of countless iconic music journalists and bands, while never hesitating to lampoon those who took themselves too seriously. Returning in 2022 as a quarterly print magazine, today’s CREEM is powered by the next generation of cage-rattling truth tellers and provocateurs, and delivers the best content, merchandise, and experiences to rock ‘n’ roll fans of all ages. CREEM is proudly printed in Michigan. Boy Howdy! \u00a0For more about CREEM, please visit\u00a0www.creem.com\u00a0or follow @creemmag on\u00a0social media.<\/p>\n

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