{"id":987795,"date":"2026-07-31T06:07:43","date_gmt":"2026-07-31T10:07:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/"},"modified":"2026-07-31T06:07:43","modified_gmt":"2026-07-31T10:07:43","slug":"pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/","title":{"rendered":"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations<\/b><\/p>\n<p>DENVER&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPursuit Attractions and Hospitality, Inc. (\u201cPursuit\u201d) (NYSE: PRSU) today announced that it has completed the sale of its Flyover flying theater attraction business (\u201cFlyover\u201d) to Brogent Technologies Inc. for $75 million, subject to customary purchase price adjustments, representing a multiple of approximately 14.5 times Flyover\u2019s 2025 Adjusted EBITDA contribution. The $75 million purchase price was revised downward from the originally agreed $78.4 million in connection with the resolution of certain closing conditions, with the reduction more than offset by the earnings of the business during the April to July extended closing period.<\/p>\n<p>\n\u201cThe sale of Flyover aligns our portfolio with our go-forward strategy to grow our core sightseeing attractions and hospitality experiences in iconic destinations and deliver on our Vision 2030 targets,\u201d said David Barry, Pursuit president and chief executive officer. \u201cWith the transaction complete, we further sharpen our singular focus with substantial capacity to reinvest in high-return organic growth projects, strategic acquisitions, and opportunistic share repurchases.\u201d<\/p>\n<p>\nFlyover provides guests with multi-sensory flying theater experiences showcasing awe-inspiring scenery from around the world with state-of-the-art motion seating, media, and special effects. During 2025, Flyover welcomed 1.4 million visitors across its four locations in Vancouver, Iceland, Las Vegas, and Chicago. Brogent is a global leader in flying ride technology and attraction engineering, delivering over 100 media-based attraction solutions in more than 20 countries.<\/p>\n<p>\n\u201cFlyover delivers exceptional guest experiences, led by a strong team,\u201d shared Barry. \u201cThe business will be well positioned for continued success under a new strategic owner focused on maximizing its growth potential.\u201d<\/p>\n<p><b>About Pursuit<\/b><\/p>\n<p>\nPursuit Attractions and Hospitality, Inc. (NYSE: PRSU) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit\u2019s elevated hospitality experiences include world-class point-of-interest attractions and distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pursuit.com%2F&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=pursuit.com&amp;index=1&amp;md5=85bc1ce522941a499ba0ba140d1b158a\">pursuit.com<\/a>.<\/p>\n<p><b>About Brogent<\/b><\/p>\n<p>\nBrogent Technologies Inc. is a publicly listed immersive technology company specializing in flying theater ride systems and integrated attraction solutions. Founded in 2001, Brogent has delivered over 100 media-based attraction solutions across more than 20 countries and is recognized for its engineering quality, safety standards, and long-term operational reliability. Brogent serves theme parks, cultural attractions, and location-based entertainment operators globally. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.brogent.com&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=www.brogent.com&amp;index=2&amp;md5=6ab3d7ba48f95321e648d08a668d4a43\">www.brogent.com<\/a>.<\/p>\n<p><b>About Flyover<\/b><\/p>\n<p>\nFlyover is an immersive experience of awe and wonder, transporting guests through the planet\u2019s most epic places through exhilarating flying journeys. The attraction utilizes flight motion seats engineered to swoop, dip and turn, giving guests a feeling of flight, while a 65-foot (20-meter) spherical screen provides guests with an unparalleled flight across iconic locations and natural landscapes. Special effects, including wind, mist and scents, create an unforgettable entertainment experience. Flyover currently operates immersive attractions in Las Vegas, Vancouver, Chicago, and Iceland. For more information about Flyover, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.experienceflyover.com&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=experienceflyover.com&amp;index=3&amp;md5=967f90dfe36bbba5c2c24d2f8d98a7d6\">experienceflyover.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains a number of forward-looking statements. Words, and variations of words, such as \u201cwill,\u201d \u201ccan,\u201d \u201cmay,\u201d \u201cexpect,\u201d \u201cwould,\u201d \u201ccould,\u201d \u201cmight,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cbelieve,\u201d \u201cestimate,\u201d \u201canticipate,\u201d \u201cdeliver,\u201d \u201cseek,\u201d \u201caim,\u201d \u201cpotential,\u201d \u201ctarget,\u201d \u201coutlook,\u201d and similar expressions are intended to identify forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Pursuit or its management believes or anticipates may occur in the future, including all statements regarding the company\u2019s expectations concerning the travel industry and the markets in which Pursuit operates; management\u2019s expectations concerning future financial performance, including its 2026 and long-term outlook and the related underlying assumptions; its growth plans and strategies, including with respect to investments, growth capital expenditures and acquisitions; its ability to opportunistically return capital to shareholders through share repurchases; its expectations concerning the Flyover transaction and other statements that are not historical fact. These forward-looking statements are subject to a host of risks and uncertainties, many of which are beyond the company\u2019s control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in forward-looking statements are set forth under Item 1A, \u201cRisk Factors,\u201d of Pursuit\u2019s most recent annual report on Form 10-K filed with the Securities and Exchange Commission (\u201cSEC\u201d), as well as any future reports the company may file with the SEC. The company disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.<\/p>\n<p><b>Availability of Information on Pursuit Website<\/b><\/p>\n<p>\nPursuit routinely uses its investor relations website (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.pursuit.com%2Foverview%2Fdefault.aspx&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=investors.pursuit.com&amp;index=4&amp;md5=9f6da9a940af4b4e667a078fbced07ec\">investors.pursuit.com<\/a>) to post presentations to investors and other important information, including information that may be material. Accordingly, Pursuit encourages investors and others interested in Pursuit to review the information it makes public on its investor relations website.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260731172398\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260731172398\/en\/<\/a><\/span><\/p>\n<p>\nCarrie Long or Michelle Porhola<br \/>\n<br \/>Investor Relations Contacts<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:IR@pursuit.com\">IR@pursuit.com<br \/>\n<\/a><br \/>(602) 207-2681<\/p>\n<p>\nJessica Harcombe Fleming<br \/>\n<br \/>Media Contact<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Communications@pursuit.com\">Communications@pursuit.com<br \/>\n<\/a><br \/>(403) 498-8420<\/p>\n<p><b>KEYWORDS:<\/b> Colorado United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Film &amp; Motion Pictures Other Retail Lodging Vacation Travel General Entertainment Entertainment Tourist Attractions Retail Restaurant\/Bar Other Travel<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260731172398\/en\/2512968\/3\/Pursuit_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations DENVER&#8211;(BUSINESS WIRE)&#8211; Pursuit Attractions and Hospitality, Inc. (\u201cPursuit\u201d) (NYSE: PRSU) today announced that it has completed the sale of its Flyover flying theater attraction business (\u201cFlyover\u201d) to Brogent Technologies Inc. for $75 million, subject to customary purchase price adjustments, representing a multiple of approximately 14.5 times Flyover\u2019s 2025 Adjusted EBITDA contribution. The $75 million purchase price was revised downward from the originally agreed $78.4 million in connection with the resolution of certain closing conditions, with the reduction more than offset by the earnings of the business during the April to July extended closing period. \u201cThe sale of Flyover aligns our portfolio with our go-forward strategy to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-987795","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations DENVER&#8211;(BUSINESS WIRE)&#8211; Pursuit Attractions and Hospitality, Inc. (\u201cPursuit\u201d) (NYSE: PRSU) today announced that it has completed the sale of its Flyover flying theater attraction business (\u201cFlyover\u201d) to Brogent Technologies Inc. for $75 million, subject to customary purchase price adjustments, representing a multiple of approximately 14.5 times Flyover\u2019s 2025 Adjusted EBITDA contribution. The $75 million purchase price was revised downward from the originally agreed $78.4 million in connection with the resolution of certain closing conditions, with the reduction more than offset by the earnings of the business during the April to July extended closing period. \u201cThe sale of Flyover aligns our portfolio with our go-forward strategy to &hellip; Continue reading &quot;Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T10:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations\",\"datePublished\":\"2026-07-31T10:07:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\\\/\"},\"wordCount\":891,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\\\/\",\"name\":\"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations - 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(\u201cPursuit\u201d) (NYSE: PRSU) today announced that it has completed the sale of its Flyover flying theater attraction business (\u201cFlyover\u201d) to Brogent Technologies Inc. for $75 million, subject to customary purchase price adjustments, representing a multiple of approximately 14.5 times Flyover\u2019s 2025 Adjusted EBITDA contribution. The $75 million purchase price was revised downward from the originally agreed $78.4 million in connection with the resolution of certain closing conditions, with the reduction more than offset by the earnings of the business during the April to July extended closing period. \u201cThe sale of Flyover aligns our portfolio with our go-forward strategy to &hellip; Continue reading \"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/","og_site_name":"Market Newsdesk","article_published_time":"2026-07-31T10:07:43+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations","datePublished":"2026-07-31T10:07:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/"},"wordCount":891,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-completes-strategic-divestiture-of-flyover-business-strengthening-focus-on-growth-in-iconic-destinations\/","name":"Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations - 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