{"id":987320,"date":"2026-07-30T09:25:37","date_gmt":"2026-07-30T13:25:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-nrc-health-research-reveals-what-drives-patient-loyalty-beyond-access\/"},"modified":"2026-07-30T09:25:37","modified_gmt":"2026-07-30T13:25:37","slug":"new-nrc-health-research-reveals-what-drives-patient-loyalty-beyond-access","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-nrc-health-research-reveals-what-drives-patient-loyalty-beyond-access\/","title":{"rendered":"New NRC Health Research Reveals What Drives Patient Loyalty Beyond Access"},"content":{"rendered":"

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New NRC Health Research Reveals What Drives Patient Loyalty Beyond Access<\/b><\/p>\n

New analysis finds that trust, confidence, and clear communication have a stronger influence on loyalty than access alone.<\/i><\/b><\/p>\n

LINCOLN, Neb.–(BUSINESS WIRE<\/a>)–
\nPeople know the value of time in healthcare. Whether it\u2019s waiting weeks for an appointment or hours in an emergency department, access matters. New research from NRC Health<\/a> suggests that what happens after<\/i> access may matter even more.<\/p>\n

\nNRC Health\u2019s latest nSight report, The Currency of Time: Easy Access to Care Isn\u2019t Enough to Earn Patient Loyalty<\/i><\/b><\/a>, finds that confidence and trust are more strongly associated with loyalty than timeliness alone, and that loyalty falls from 98% to 58% when friction accumulates across the care journey.<\/b><\/p>\n

\nThe research explores the Currency of Time<\/b> framework, which examines how people evaluate healthcare through two distinct lenses: time saved<\/b> and time well spent<\/b>. Time saved reflects how easy it is to access care. Time well spent reflects whether people feel heard, informed, confident in their care, and clear about what comes next. Organizations that excel do both.<\/p>\n

\n\u201cHealthcare organizations have invested heavily in reducing friction and improving access, and the data show meaningful progress,\u201d said William R. England, Ph.D., Strategic Advisor, Research, at NRC Health.<\/a> \u201cBut access is only part of the story. The organizations that earn loyalty are the ones that make each interaction count, helping patients feel informed, supported, and confident in their care.\u201d<\/p>\n

Key Insights from the Research<\/b><\/p>\n

\nThe analysis combines NRC Health’s nationally syndicated healthcare consumer research<\/a> with patient experience feedback<\/a> collected from tens of millions of patients each year across hundreds of partner organizations nationwide. Together, these data sources provide one of the most comprehensive views of how people access care, experience care, and decide where to receive it.<\/p>\n

\nAmong the report\u2019s findings:<\/p>\n