{"id":985820,"date":"2026-07-28T13:03:04","date_gmt":"2026-07-28T17:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\/"},"modified":"2026-07-28T13:03:04","modified_gmt":"2026-07-28T17:03:04","slug":"sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\/","title":{"rendered":"SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership<\/b><\/p>\n<p class=\"bwalignc\"><i>Annual $1.4 Million Fund Will Support Student-Athletes Through Scholarships, Financial Education, and Career Development, Helping Them Build Strong Financial Futures<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced a multi-year partnership with Notre Dame Athletics as the department&#8217;s official financial services partner and the first brand to appear as a jersey patch on the Fighting Irish uniforms. The partnership expands SoFi\u2019s commitment to helping people get their money right, especially early in their financial journeys when good habits lead to long-term success. One in three graduates say that financial management skills are the top resource they wish they had access to while completing their college degree.\u00b9<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260728041701\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260728041701\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260728041701\/en\/2861769\/4\/SoFi_x_Notre_Dame_Logo_Logo_16_x_9.jpg\" alt=\"SoFi, Official Financial Services Partner of Notre Dame Athletics\" \/><\/p>\n<p style=\"font-size:85%\">SoFi, Official Financial Services Partner of Notre Dame Athletics<\/p>\n<\/div>\n<p>\nSoFi will establish a new annual $1.4 million fund to support Notre Dame Athletics&#8217; \u201c4 for Forever\u201d program, increasing access to scholarships, financial education, career development, and exclusive opportunities for student-athletes across the University&#8217;s 26 varsity sports.<\/p>\n<p>\n&#8220;Notre Dame has spent generations developing champions in the classroom and on the field,&#8221; said Anthony Noto, CEO of SoFi. &#8220;The grit, discipline, and determination of Notre Dame&#8217;s student-athletes reflect the same ambition we see in our members every day. We are proud to partner with Notre Dame Athletics to help inspire the next generation and create opportunities that will shape their financial futures.&#8221;<\/p>\n<p>\n&#8220;Our \u20184 for Forever\u2019 promise at Notre Dame is paramount to providing the best student-athlete experience in the country,\u201d said Pete Bevacqua, University of Notre Dame Vice President and James E. Rohr Director of Athletics. \u201cSoFi shares in this commitment to developing strong, ambitious leaders who are set up for success at Notre Dame and beyond. Together, our relationship will create lasting value for our student-athletes and their families for generations to come.&#8221;<\/p>\n<p><b>A Partnership Built Around Financial Confidence<\/b><\/p>\n<p>\nAs Notre Dame Athletics&#8217; official financial services partner, SoFi will support student-athletes on and off the field through financial education, career development and marketing opportunities, exclusive on-campus experiences, national broadcast integrations, and community engagement initiatives.<\/p>\n<p>\nThe collaboration will include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>SoFi Champions Scholarship: <\/b>A comprehensive scholarship program dedicated to walk-on student-athletes, annually recognizing one men&#8217;s and one women&#8217;s student-athlete who exemplify ambition, resilience, leadership, and service. Each recipient will receive a one-year full tuition scholarship.\n<\/li>\n<li><b>Student-Athlete Financial Success Hub:<\/b> Bringing SoFi&#8217;s financial education, planning tools, personalized guidance, and products directly to campus, giving student-athletes the resources to make smarter financial decisions during college and prepare for life after graduation.\n<\/li>\n<li><b>SoFi Saturdays &amp; Member Experiences:<\/b> Bringing SoFi members, students, alumni, and fans together through ticket giveaways, tailgates, private events, and exclusive experiences that celebrate Notre Dame Athletics throughout the year.\n<\/li>\n<li><b>Fighting Irish Jersey Patch: <\/b>SoFi will be featured across all game and practice uniforms for Notre Dame\u2019s 26 varsity teams.\n<\/li>\n<\/ul>\n<p>\nThis landmark partnership between SoFi and Notre Dame Athletics will showcase one of college athletics\u2019 iconic brands in a new way to enable financial empowerment across the world.<\/p>\n<p>\nExplore how SoFi can help you achieve financial independence at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sofi.com%2Fstudents%2F&amp;esheet=54578412&amp;newsitemid=20260728041701&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.sofi.com%2FNotreDame&amp;index=1&amp;md5=e331035f6377543a0767034a185b8706\">https:\/\/www.sofi.com\/NotreDame<\/a>.<\/p>\n<p><b>About SoFi<\/b><\/p>\n<p>\nSoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto \u2013 all in one app \u2013 and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi\u2019s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sofi.com&amp;esheet=54578412&amp;newsitemid=20260728041701&amp;lan=en-US&amp;anchor=www.sofi.com&amp;index=2&amp;md5=56cd5c23e2ab6887127877b55272c987\">www.sofi.com<\/a> or download our iOS and Android apps.<\/p>\n<p>\n\u00a92026 SoFi Technologies, Inc. All rights reserved.<\/p>\n<p><b>About Notre Dame Athletics<\/b><\/p>\n<p>\nAs it pertains to athletic and academic success, the University of Notre Dame has few peers across the nation. Sponsoring 26 varsity athletic programs, Notre Dame teams have won 39 national championships that span over 100 years of competitive excellence. The University\u2019s first national title was earned by football in 1924, led by legendary head coach Knute Rockne. Notre Dame athletic teams have continued to claim noteworthy national championships recently, including back-to-back titles by men\u2019s lacrosse in 2023 and 2024 and both men\u2019s and women\u2019s fencing teams earning national titles in 2026. The Fighting Irish football team also appeared in the 2025 College Football Playoff Championship Game. Notre Dame athletic teams have produced the third-most Academic All-Americans among Division I schools and Fighting Irish student-athletes have ranked first or second among Football Bowl Subdivision teams in the NCAA\u2019s Graduation Success Rating for 19 straight years.<\/p>\n<p>\nSOFI-F<\/p>\n<p>\n\u00b9 Lumina Foundation-Gallup\u2019s 2026 State of Higher Education: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gallup.com%2Fanalytics%2F644939%2Fstate-of-higher-education.aspx&amp;esheet=54578412&amp;newsitemid=20260728041701&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.gallup.com%2Fanalytics%2F644939%2Fstate-of-higher-education.aspx&amp;index=3&amp;md5=b651734514489a64dd213b0f9db3fde0\">https:\/\/www.gallup.com\/analytics\/644939\/state-of-higher-education.aspx<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260728041701r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260728041701\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260728041701\/en\/<\/a><\/span><\/p>\n<p>\nMedia:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@sofi.com\">PR@sofi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports University Licensing (Sports) Banking Education Technology Professional Services Digital Cash Management\/Digital Assets Apps\/Applications Fintech Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260728041701\/en\/2861769\/3\/SoFi_x_Notre_Dame_Logo_Logo_16_x_9.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">SoFi, Official Financial Services Partner of Notre Dame Athletics<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260728041701\/en\/2861780\/3\/SoFi_x_Notre_Dame_Student-Athletes._Hero.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">SoFi x Notre Dame Student-Athletes<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260728041701\/en\/2861782\/3\/SoFi_x_Notre_Dame_Patch.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">SoFi x Notre Dame Athletics Patch<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260728041701\/en\/2861785\/3\/SoFi_horz_RGB_Turquoise_CircleR_Upward.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership Annual $1.4 Million Fund Will Support Student-Athletes Through Scholarships, Financial Education, and Career Development, Helping Them Build Strong Financial Futures SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced a multi-year partnership with Notre Dame Athletics as the department&#8217;s official financial services partner and the first brand to appear as a jersey patch on the Fighting Irish uniforms. The partnership expands SoFi\u2019s commitment to helping people get their money right, especially early in their financial journeys when good habits lead to long-term success. One in three graduates say that financial management skills are the top resource they wish they had access to while &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-985820","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership Annual $1.4 Million Fund Will Support Student-Athletes Through Scholarships, Financial Education, and Career Development, Helping Them Build Strong Financial Futures SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced a multi-year partnership with Notre Dame Athletics as the department&#8217;s official financial services partner and the first brand to appear as a jersey patch on the Fighting Irish uniforms. The partnership expands SoFi\u2019s commitment to helping people get their money right, especially early in their financial journeys when good habits lead to long-term success. One in three graduates say that financial management skills are the top resource they wish they had access to while &hellip; Continue reading &quot;SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T17:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260728041701\/en\/2861769\/4\/SoFi_x_Notre_Dame_Logo_Logo_16_x_9.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership\",\"datePublished\":\"2026-07-28T17:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\\\/\"},\"wordCount\":871,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260728041701\\\/en\\\/2861769\\\/4\\\/SoFi_x_Notre_Dame_Logo_Logo_16_x_9.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sofi-and-notre-dame-athletics-launch-landmark-multi-year-partnership\\\/\",\"name\":\"SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership - 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(NASDAQ: SOFI), the everything app for digital financial services, today announced a multi-year partnership with Notre Dame Athletics as the department&#8217;s official financial services partner and the first brand to appear as a jersey patch on the Fighting Irish uniforms. The partnership expands SoFi\u2019s commitment to helping people get their money right, especially early in their financial journeys when good habits lead to long-term success. 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