{"id":985637,"date":"2026-07-28T09:05:01","date_gmt":"2026-07-28T13:05:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bank-of-hope-launches-k-pop-culture-inspired-campaign-encompassing-sponsorship-to-increase-brand-visibility-strengthen-customer-connections\/"},"modified":"2026-07-28T09:05:01","modified_gmt":"2026-07-28T13:05:01","slug":"bank-of-hope-launches-k-pop-culture-inspired-campaign-encompassing-sponsorship-to-increase-brand-visibility-strengthen-customer-connections","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bank-of-hope-launches-k-pop-culture-inspired-campaign-encompassing-sponsorship-to-increase-brand-visibility-strengthen-customer-connections\/","title":{"rendered":"Bank of Hope Launches K-pop Culture Inspired Campaign Encompassing Sponsorship to Increase Brand Visibility, Strengthen Customer Connections"},"content":{"rendered":"

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Bank of Hope Launches K-pop Culture Inspired Campaign Encompassing Sponsorship to Increase Brand Visibility, Strengthen Customer Connections<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nBank of Hope, subsidiary of Hope Bancorp, Inc. (NASDAQ: HOPE), is expanding the ways it connects with customers and community members through a creative branding campaign centered on a sponsorship of ‘BTS THE CITY ARIRANG NEW YORK’.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260727994219\/en\/<\/a><\/p>\n

\"Bank<\/p>\n

Bank of Hope’s BTS THE CITY ARIRANG New York advertisement displayed in Times Square, New York. (Courtesy of Bank of Hope)<\/p>\n<\/div>\n

\nCelebrating \u2018BTS THE CITY ARIRANG NEW YORK\u2019 as people from around the world gather in New York City, this campaign serves as a unique activation targeted at today’s consumers who seek meaningful relationships with the brands with which they engage. Bank of Hope designed this campaign to connect with customers through a shared interest in music, entertainment, and Korean community experiences.<\/p>\n

\n“Relationships are strengthened through interests and experiences that inspire people,” said Kevin Kim, Chairman and CEO, Bank of Hope. “With this campaign, we’re creating new opportunities for our brand to engage with our communities in authentic and memorable ways. Inspired by the power of music and culture to transcend boundaries, we aspire to connect with diverse audiences while staying true to our roots and values.”<\/p>\n

\nThe Bank of Hope campaign comprises several creative elements, including a premier Times Square digital billboard designed to capture foot traffic and drive a new set of eyes to the brand. Additional campaign elements include:<\/p>\n