{"id":984904,"date":"2026-07-27T08:05:42","date_gmt":"2026-07-27T12:05:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-delivers-record-scale-live-streaming-for-the-2026-fifa-world-cup-previews-agentic-avatar-experiences-for-live-sports\/"},"modified":"2026-07-27T08:05:42","modified_gmt":"2026-07-27T12:05:42","slug":"kaltura-delivers-record-scale-live-streaming-for-the-2026-fifa-world-cup-previews-agentic-avatar-experiences-for-live-sports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-delivers-record-scale-live-streaming-for-the-2026-fifa-world-cup-previews-agentic-avatar-experiences-for-live-sports\/","title":{"rendered":"Kaltura Delivers Record-Scale Live Streaming for the 2026 FIFA World Cup, Previews Agentic Avatar Experiences for Live Sports"},"content":{"rendered":"<h2>\nKaltura-powered TV services carried more than 1.3 billion playback sessions and peaked at 7 million concurrent sessions across three regions, with AI agents augmenting engineering operations in real time<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">New York, New York, July  27, 2026  (GLOBE NEWSWIRE) &#8212; Kaltura (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that its platform delivered live TV streaming for broadcasters and telecom providers throughout the 2026 FIFA World Cup, supporting approximately 40 million registered devices across six production environments in Europe, Asia, and the Middle East.\u202f\u00a0<\/p>\n<p align=\"left\">The tournament\u202frepresented\u202fthe largest live streaming event Kaltura has ever supported, with demand approximately 86% higher than the 2022 FIFA World Cup.\u202f\u00a0<\/p>\n<p align=\"left\">\n        <b>Key Performance Highlights<\/b>\u202f\u00a0<\/p>\n<ul type=\"disc\">\n<li>\n          <b>1.3 billion+ playback sessions<\/b>\u202fcarried across Kaltura-powered TV services throughout the tournament\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>7 million concurrent sessions<\/b>\u202fat peak viewership\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>40 million registered devices<\/b>\u202facross multiple broadcaster and telecom deployments\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>6 production environments<\/b>\u202foperating\u202fsimultaneously across Europe, Asia, and the Middle East\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>30 million devices<\/b>\u202fmonitored\u202fdaily during active play\u202f\u00a0<\/li>\n<\/ul>\n<p align=\"left\">\n        <b>Platform Architecture for Unprecedented Scale<\/b>\u202f\u00a0<\/p>\n<p align=\"left\">To prepare for the 2026 tournament, Kaltura re-architected its media and telecom platform over the four years following the 2022 World Cup, transitioning from a monolithic backend to independent microservices. This architecture enables each service to scale independently and\u202fcontains\u202fany failure within its own boundary, critical when millions of viewers tune in simultaneously in the minutes before kickoff, driving sudden spikes in authentication, entitlement checks, playback requests, and channel changes.\u202f\u00a0<\/p>\n<p align=\"left\">\n        <b>AI Agents in Live Operations<\/b>\u202f\u00a0<\/p>\n<p align=\"left\">For the first time during a major sporting event, Kaltura deployed an ecosystem of AI agents alongside its engineering teams to manage operations across six concurrent production environments. The agents performed three critical functions:\u202f\u00a0<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Environment health summarization<\/b>\u202f-\u202fConsolidating system status across all six environments into real-time operational intelligence\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>Match-aware monitoring<\/b>\u202f-\u202fTracking every fixture before, during, and after play, correlating viewership patterns with system load in near real time\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>On-demand investigation<\/b>\u202f-\u202fAnalyzing logs, request volumes, and error patterns at engineering request\u202f\u00a0<\/li>\n<\/ul>\n<p align=\"left\">Work that previously required engineers to manually refresh dashboards and compile reports over several hours was completed in minutes, allowing engineering teams to focus on operational decisions rather than data gathering.\u202f\u00a0<\/p>\n<p align=\"left\">\n        <b>Agentic Avatars: The Next Step for Live Sports Experiences<\/b>\u202f\u00a0<\/p>\n<p align=\"left\">Building on the proven scale of its media and telecom platform, Kaltura is now extending its Agentic Avatar capabilities to live sports and entertainment. Agentic Avatars bring real-time, conversational guidance directly into TV, streaming, and service experiences, engaging viewers\u202fat the moment\u202fof decision with multimodal interaction including voice, text, and visual avatar presence.\u202f\u00a0<\/p>\n<p align=\"left\">For live sports, Agentic Avatars will enable broadcasters and telecom providers to:\u202f\u00a0<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Guide content discovery<\/b>\u202f-\u202fHelp fans find the right match, replay, or highlight through natural conversation\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>Personalize the viewing experience<\/b>\u202f-\u202fSurface relevant content based on each household&#8217;s preferences and viewing history\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>Drive service adoption<\/b>\u202f-\u202fExplain plans, premium features, and bundles in context, reducing hesitation and increasing conversion\u202f\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <b>Support viewers in real time<\/b>\u202f-\u202fResolve\u202fcommon questions\u202fand troubleshoot without breaking the viewing experience\u202f\u00a0<\/li>\n<\/ul>\n<p align=\"left\">Powered by the Kaltura platform&#8217;s live and on-demand video delivery, real-time APIs connected to catalogs and subscription plans, and telco-grade security and governance, Agentic Avatars deploy globally, support multiple languages, and handle peak traffic without rebuilding existing user experiences.\u202f\u00a0<\/p>\n<p align=\"left\">&#8220;If the last World Cup proved we could deliver at this scale, this one proved we could stay ahead of demand that surpassed everyone&#8217;s estimates, not chase it\u201d,\u202fsaid Tomer Rabinowicz, VP R&amp;D Media &amp; Telecom at Kaltura. \u201cOur AI agents gave engineers more reach and faster\u202fanswers,\u202fso the right attention was\u202fon\u202fthe right environment at every moment. Now we are turning that same intelligence toward the viewer. With Agentic Avatars, the future of live sports is not only about carrying the game reliably at record\u202fscale,\u202fit is\u202fabout helping every fan get more out of it.&#8221;\u202f\u00a0<\/p>\n<p align=\"left\">\n        <b>About Kaltura<\/b>\u202f\u00a0<\/p>\n<p align=\"left\">Kaltura&#8217;s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational\u00a0institutions, media and telecom providers, and other organizations worldwide. For more information, visit\u202f<a href=\"https:\/\/www.kaltura.com.\/\" rel=\"nofollow\" target=\"_blank\">www.kaltura.com.<\/a>\u202f\u00a0<\/p>\n<p>\n        \n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc3ODE3MCM3NzMzMjgwIzIwOTYzMTc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZjZhNWIyZDktMmQ5MC00YjdjLWEwYTctODdkNGYyYTQyODhjLTExMDc4ODgtMjAyNi0wNy0yNy1lbg==\/tiny\/Kaltura.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>NoharZmora \r\n\r\nSVP, Head of Marketing \r\n\r\npr.team@kaltura.com <\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaltura-powered TV services carried more than 1.3 billion playback sessions and peaked at 7 million concurrent sessions across three regions, with AI agents augmenting engineering operations in real time New York, New York, July 27, 2026 (GLOBE NEWSWIRE) &#8212; Kaltura (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that its platform delivered live TV streaming for broadcasters and telecom providers throughout the 2026 FIFA World Cup, supporting approximately 40 million registered devices across six production environments in Europe, Asia, and the Middle East.\u202f\u00a0 The tournament\u202frepresented\u202fthe largest live streaming event Kaltura has ever supported, with demand approximately 86% higher than the 2022 FIFA World Cup.\u202f\u00a0 Key Performance Highlights\u202f\u00a0 1.3 billion+ playback sessions\u202fcarried across Kaltura-powered TV services throughout the tournament\u202f\u00a0 7 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-delivers-record-scale-live-streaming-for-the-2026-fifa-world-cup-previews-agentic-avatar-experiences-for-live-sports\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kaltura Delivers Record-Scale Live Streaming for the 2026 FIFA World Cup, Previews Agentic Avatar Experiences for Live Sports&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-984904","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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