{"id":984777,"date":"2026-07-26T19:03:11","date_gmt":"2026-07-26T23:03:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kogan-increases-approval-rates-and-improves-customer-experience-with-riskified\/"},"modified":"2026-07-26T19:03:11","modified_gmt":"2026-07-26T23:03:11","slug":"kogan-increases-approval-rates-and-improves-customer-experience-with-riskified","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kogan-increases-approval-rates-and-improves-customer-experience-with-riskified\/","title":{"rendered":"Kogan Increases Approval Rates and Improves Customer Experience with Riskified"},"content":{"rendered":"

<\/p>\n

Kogan Increases Approval Rates and Improves Customer Experience with Riskified<\/b><\/p>\n

Australian ecommerce leader achieves approval rates exceeding 98% and identifies $1.5 million in annual savings <\/i>by reducing fraud and policy abuse while approving more legitimate customers<\/i><\/p>\n

MELBOURNE, Australia–(BUSINESS WIRE<\/a>)–Riskified (NYSE: RSKD)<\/a>, a global leader in ecommerce fraud and risk intelligence, today announced the results of its partnership with Kogan.com<\/a>, one of Australia and New Zealand’s leading ecommerce businesses. By partnering with Riskified, Kogan achieved approval rates exceeding 98% and identified $1.5 million in annual savings through improved management of fraud and policy abuse. The partnership also gave Kogan greater visibility into customer behavior and greater confidence to approve more legitimate customers while protecting the shopping experience.<\/p>\n

\nFounded in Melbourne in 2006, Kogan.com serves more than 3.5 million customers across Australia and New Zealand through brands including Kogan.com, Dick Smith, Mighty Ape, Matt Blatt and Brosa, alongside a growing portfolio of services spanning mobile, internet, energy, insurance, money and travel.<\/p>\n

\nOperating at Kogan’s transaction volumes means fraud is not a peripheral concern; it is a constant operational pressure. As an online-only retailer, every transaction is card-not-present, which carries an inherent risk of fraud. While reducing fraud was critical, Kogan also needed to ensure that legitimate customers were not prevented from completing purchases due to false-positive fraud signals.<\/p>\n

\nBeyond fraud, Kogan faced a broader policy abuse challenge. Serial policy abusers, promo misuse, and subscription chargebacks were impacting margins in ways that were not always visible or easily quantified. Manual chargeback management added operational burden without improving outcomes.<\/p>\n

\n“We wanted a solution that could truly perform, without impacting customer experience,” said Rohan Dhaygude, Deputy CFO at Kogan.com.<\/p>\n

\nKogan selected Riskified for its Chargeback Guarantee model, AI-powered decisioning, and ability to deliver deeper identity-based insights. Together, the teams worked to strengthen fraud prevention, improve approval coverage, and give Kogan a clearer understanding of customer behavior across the ecommerce journey.<\/p>\n

\nBy using Riskified’s Identity Engine and Identity Explore capabilities, Kogan gained greater visibility into repeat policy abusers, promo misuse, and customer-level profitability. Richer device intelligence and behavioral signals enabled Riskified to identify fraudulent actors with greater precision while helping Kogan confidently approve more legitimate customers.<\/p>\n

\nRiskified’s machine learning models, continuously trained on Kogan’s transaction data, also enabled the retailer to optimize decisions across higher-value purchases and first-time customers. By combining Riskified’s Chargeback Guarantee with automated dispute management capabilities, Kogan reduced manual overhead, improved dispute outcomes, and kept chargeback rates below AusPayNet thresholds.<\/p>\n

The partnership delivered measurable business results, including:<\/b><\/p>\n