Barbie unveils the new doll alongside Reebok\u2019s Angel Reese 1<\/i>\u00a0<\/b><\/i>Basketball Shoes in a Barbie colorway at TOGETHXR House immersive fan experience during All-Star Weekend<\/i><\/p>\n
EL SEGUNDO, Calif.–(BUSINESS WIRE<\/a>)–Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is introducing a doll in the likeness of professional basketball superstar, entrepreneur, and philanthropist Angel Reese, celebrating her influence on sport, business, fashion, and culture while empowering the next generation of girls to dream without limits. Dressed in signature Barbie style, the doll debuts in Reebok Angel Reese 1 Basketball Shoes in Barbie pink, with a matching pair available for fans.<\/p>\n This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260724538373\/en\/<\/a><\/p>\n Barbie\u00ae Celebrates Basketball Superstar Angel Reese with a Barbie Signature Doll and Matching Reebok Angel Reese 1 Basketball Shoes<\/p>\n<\/div>\n Nathan Baynard, Vice President and Head of Barbie, Mattel, said: \u201cBarbie honors role models who inspire girls to imagine what’s possible. From her on-court achievements and entrepreneurial leadership to her tireless advocacy for girls, Angel Reese is helping children see that confidence, ambition, and resilience can open countless doors. We’re proud to honor her through our Barbie Signature doll and collaboration with Reebok, giving fans new ways to celebrate Angel and all she represents.\u201d<\/p>\n While Angel Reese undoubtedly makes history on the court, her impact extends far beyond basketball. Through the Angel C. Reese Foundation<\/a>, she champions equity for girls and underrepresented communities by expanding access to sports, education, financial literacy, and other opportunities that have historically been limited.<\/p>\n Angel Reese, Professional Basketball Player and Entrepreneur, added: \u201cHaving my own Barbie doll is a true dream come true for me. It\u2019s such an incredible honor because it’s about showing girls that there are no limits to what they can achieve. I’ve never let anyone else define what’s possible for me, and every challenge I\u2019ve faced has only made me stronger. I hope this doll reminds girls to be unapologetically themselves, embrace every part of who they are, and go after their dreams with confidence.\u201d<\/p>\n The Reebok Angel Reese 1 Basketball Shoes in a new Barbie-inspired color\u2014 also featured on Angel\u2019s Barbie doll\u2014are a bold fusion of performance innovation and expressive design, built to match Angel’s dynamic on-court dominance and culture-driving presence off it. The Angel Reese 1 \u2018Barbie\u2019 Shoes feature pink color accents and co-branded elements on the tongue and sockliner in both adult and kids\u2019 sizing.<\/p>\n Todd Krinsky, CEO of Reebok, stated: \u201cWe’re proud to see her Barbie doll debut wearing Angel Reese 1 basketball shoes in this vibrant new Barbie colorway and to bring that same style directly to fans. This moment celebrates Angel’s impact on sport, style, and culture while giving fans the chance to match Angel’s iconic look and be part of the moment.”<\/p>\n Barbie is teaming up with Reebok to debut the Angel Reese Barbie Signature doll and matching Angel Reese 1 Basketball Shoes at TOGETHXR House in Chicago during All-Star Weekend, hosted by TOGETHXR, the fastest-growing women’s sports media company, of which Reese is a co-owner. Inside The Angel Reese Dream Closet, fans can step into Angel’s world, strike a pose inside a life-size Barbie box, and get an up-close look at debuting products, including the Reebok shoes and Barbie doll. Reese also worked closely with Barbie to create a limited-edition apparel capsule, including a custom jersey and Barbie x Angel-inspired tees and headwear inspired by the game-day look her doll is styled in, which will be available in the Dream Closet and on TheAngelReese.com<\/a>. The experience will be open to the public on Friday, July 24 and Saturday, July 25 from noon to 5 p.m. CT.<\/p>\n Bailey Williamson, TOGETHXR Senior Vice President of Partnerships, added: \u201cWomen\u2019s sports are driving culture like never before, and this collaboration is proof of what\u2019s possible when iconic brands invest in the athletes leading that movement. At TOGETHXR, we\u2019re proud to bring together partners like Barbie and Reebok with trailblazers like Angel Reese, who recently joined our ownership group, to create moments that celebrate the power and influence of women\u2019s sports. We\u2019re thrilled that TOGETHXR House is where fans will experience this launch firsthand. It\u2019s more than a product release. It\u2019s a celebration of confidence, individuality and the growing influence of women athletes across sport, style and culture, while showing the next generation just how expansive the future can be.”<\/p>\n The Angel Reese Barbie Signature doll will be available for purchase exclusively in stores at Target and online at Target, Walmart, Amazon, and Mattel Shop starting today. The Reebok Angel Reese 1 \u2018Barbie\u2019 Basketball Shoes will be available for purchase on August 3 at 10 a.m. ET on Reebok.com<\/a>, and at DICK\u2019s Sporting Goods and Foot Locker.<\/p>\n The Barbie brand will continue to celebrate women in sports as the Atlanta Dream, home to Reese, will host a Barbie Game Day during the matchup between the Atlanta Dream and Las Vegas Aces at State Farm Arena in Atlanta, Georgia, on August 3. Ticket packages for the game are available now<\/a> with co-branded merchandise, including a Barbie Game Day Dream Tie Back Headband, Dream Clear Cross Body Bag, and Angel Reese #5 Barbie Game Day x Dream Jersey.<\/p>\n About Mattel<\/b><\/p>\n Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae<\/sup>, Hot Wheels\u00ae<\/sup>, Fisher-Price\u00ae<\/sup>, American Girl\u00ae<\/sup>, Thomas & Friends\u2122, UNO\u00ae<\/sup>, Masters of the Universe\u00ae<\/sup>, Matchbox\u00ae<\/sup>, Monster High\u00ae<\/sup>, Polly Pocket\u00ae<\/sup>, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com<\/a>.<\/p>\n About Angel Reese<\/b><\/p>\n Angel Reese, NCAA Champion and three-time WNBA All-Star, is one of basketball\u2019s brightest superstars already making a significant impact both on and off the court. While her on-court stats are impressive, including setting the WNBA record for the most consecutive double-double games as a rookie and becoming the fastest player to reach 1000 rebounds, her off-court endeavors have transcended the sport. After gracing the cover of American Vogue, receiving honors like being named one of Harper\u2019s Bazaar\u2019s Icons, BET\u2019s Sportswoman of the Year, and securing long-term partnerships with brands like Reebok, Reese\u2019s, Beats, and more, Reese has become a cultural force growing the game and bridging the intersection between women\u2019s sports and the larger cultural zeitgeist. Beyond her achievements in business and on the court, Reese is a fierce advocate for gender equality in sports, challenging the double standards women face. In 2023 she founded the Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, financial literacy, and more.<\/p>\n About Reebok<\/b><\/p>\n Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.<\/p>\n For more information, visit Reebok.com<\/a>. Discover Reebok on Instagram<\/a>, Twitter<\/a> and Youtube<\/a>.<\/p>\n About TOGETHXR<\/b><\/p>\n TOGETHXR is the fastest-growing, most popular, and most engaging women\u2019s sports brand. The trailblazing media and commerce company has generated more than eight figures in revenue from its trademarked slogan and product line, which boldly state an undeniable truth: \u201cEveryone Watches Women\u2019s Sports.\u201d Co-founded by sports media veteran Jessica Robertson alongside four of the world\u2019s greatest professional athletes \u2014 Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird \u2014 TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR\u2019s in-house production studio has developed a slate of premium scripted and unscripted content streaming on platforms including Amazon Prime and FuboTV. Visit TOGETHXR.com or contact press@togethxr.com<\/span><\/a>.<\/p>\n MAT-BARB<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260724538373\/en\/<\/a><\/span><\/p>\n Barbie Media Contacts:<\/b> Aly Lloyd Reebok Media Contact:<\/b> Angel Reese Media Contact:<\/b> KEYWORDS:<\/b> California United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Technology Retail Entertainment Consumer Online Retail Basketball Electronic Commerce Toys Celebrity Sports Children Supermarket Women Fashion<\/p>\n![\"Barbie\u00ae](\"https:\/\/mms.businesswire.com\/media\/20260724538373\/en\/2855688\/4\/FW26_AR1_BARBIE_01.jpg\")
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Devin Duff
devin.duff@mattel.com<\/a><\/p>\n
aly.lloyd@mattel.com<\/a><\/p>\n
Will Smiarowski
will.smiarowski@reebok.com<\/a><\/p>\n
AR@ethosgroup.io<\/a><\/p>\n
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