{"id":984167,"date":"2026-07-23T12:18:37","date_gmt":"2026-07-23T16:18:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/shareholders-who-lost-money-in-shares-of-planet-fitness-inc-nyse-plnt-should-contact-wolf-haldenstein-immediately\/"},"modified":"2026-07-23T12:18:37","modified_gmt":"2026-07-23T16:18:37","slug":"shareholders-who-lost-money-in-shares-of-planet-fitness-inc-nyse-plnt-should-contact-wolf-haldenstein-immediately","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/shareholders-who-lost-money-in-shares-of-planet-fitness-inc-nyse-plnt-should-contact-wolf-haldenstein-immediately\/","title":{"rendered":"Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately"},"content":{"rendered":"<h2>\nLead Plaintiff Deadline September 14, 2026<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">NEW YORK, July  23, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CTjMywSUGvUFkMsEz5ePtaJM9aFOHct8p61_QuN2LxAAIpcp3dEmTPhApYeHrBDWcDOGS_fHu-t9nX0c0DkFQhctaHzyTpuy3ykdutR9C4VWvSEtcIuXM4YyxauzRxgSKcHGbgNEM9baEji4nb-ejFYATgvUlapFqesaaWZA0a8=\" rel=\"nofollow\" target=\"_blank\">Wolf Haldenstein Adler Freeman &amp; Herz LLP<\/a> announces that a securities fraud class action lawsuit has been filed on behalf of investors who purchased or otherwise acquired Planet Fitness, Inc. (\u201cPlanet Fitness\u201d or the \u201cCompany\u201d) (NYSE: PLNT) common stock between November 6, 2025, and May 6, 2026, inclusive (the \u201cClass<br \/>Period\u201d).<\/p>\n<p>\n        <strong>PLEASE CLICK HERE TO JOIN THE CASE AND SUBMIT CONTACT INFORMATION<\/strong>\n      <\/p>\n<p>\n        <strong>Investors who purchased Planet Fitness shares during the class period and suffered losses may be eligible to participate in the case, with the lead-plaintiff deadline set for September 14, 2026.\u00a0<\/strong>\n      <\/p>\n<p align=\"justify\">The filed complaint alleges that throughout the Class Period, Defendants made materially false and\/or misleading statements, as well as failed to disclose material adverse facts about the Company\u2019s business, operations, and prospects. Specifically, Defendants failed to disclose to investors that:<\/p>\n<ul type=\"disc\">\n<li style=\"text-align:justify\">Planet Fitness could not continue to grow its membership rate to the level necessary without a significant overhaul to its marketing message or the introduction of new marketing campaigns, nor could it proceed with the planned rollout of the Black Card price increase that such guidance was significantly reliant upon;\n<\/li>\n<li style=\"text-align:justify\">and as result, Defendants\u2019 positive statements about the Company\u2019s business, operations, and prospects were materially misleading and\/or lacked a reasonable basis at all relevant times.\n<\/li>\n<\/ul>\n<p align=\"justify\">On May 7, 2026, Planet Fitness released its first quarter 2026 financial results, slashing same-store growth from 4-5% to only 1%, and completely withdrawing its long-term three-year growth algorithm it had introduced just six months prior, citing, among other things, an over-pivoted marketing campaign that failed to resonate with its core customer base, alongside external competition. The Company further disclosed that it was pausing its planned national rollout of its Black Card price increase to prioritize revitalizing new membership growth.<\/p>\n<p>On this news, Planet Fitness\u2019s stock price fell $19.95, or 31.2%, to close at $44.01 per share on May 7, 2026.<\/p>\n<p align=\"center\">\n        <strong>WHY WOLF HALDENSTEIN?<\/strong>\n      <\/p>\n<p align=\"justify\">This illustrious<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tSSGw2azPzjCjzw_neeJikPKakUhhjeMFqJ9N4vT7QG2W1o818TdSN1U_oGh1sfOeZ7bGCYyh5XkVqzI50fw1UW0Y-jpMDI5V1weP3zi0AMKYFN__NhA9OC3vBxuwOTs\" rel=\"nofollow\" target=\"_blank\"> firm,<\/a> founded in 1888, is steadfast in their pursuit of justice for investors who have suffered financial harm due to these misrepresented statements.\u00a0The <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aeUor59nP_AxSCdIXjg5jNNhV3VH77ti7zP3xMt_dEbHgFoY-A_Cd2P_aZoBohvIC-t5UQFpxTvrzL_ns_DdHLrU2Y-5wTQJR6GfLJc0HpijDtlrLKq59Tzw1iHpvOml\" rel=\"nofollow\" target=\"_blank\">law firm\u00a0<\/a>brings to the fore over 125 years of legal expertise in securities litigation and has a proven track record of protecting the rights of investors.<\/p>\n<p align=\"justify\">We encourage all investors who have been affected or have information that will assist in our investigation, to contact\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CTjMywSUGvUFkMsEz5ePtaJM9aFOHct8p61_QuN2LxAAIpcp3dEmTPhApYeHrBDWPg0pwBxT0RAjcO6D0JneLNG5EuHrsjlqVPgZ8SUxCJVECtv_xNUsWZqIAS-hHSGBET3sB-29jNbOk470oAiUjQJXkmkEEc98y_jzlO92TD6ee29fqw9f0B3FS1OVe2pt\" rel=\"nofollow\" target=\"_blank\">Wolf Haldenstein Adler Freeman &amp; Herz LLP.<\/a><\/p>\n<p>\n        <strong>There is no cost or obligation to speak with an attorney.<\/strong><br \/>\n        \n      <\/p>\n<p>\n        <strong>Contact:<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:5pt;margin-bottom:5pt\">\n          <strong>Phone:<\/strong>\u00a0(800) 575-0735 or (212) 545-4774<\/li>\n<li style=\"margin-top:5pt;margin-bottom:5pt\">\n          <strong>Email:\u00a0<\/strong><br \/>\n          <a href=\"mailto:classmember@whafh.com\" rel=\"nofollow\" target=\"_blank\">classmember@whafh.com<\/a>\n        <\/li>\n<li style=\"margin-top:5pt;margin-bottom:5pt\">\n          <strong>Contact Person:<\/strong>\u00a0<a href=\"mailto:gstone@whafh.com\" rel=\"nofollow\" target=\"_blank\">Gregory Stone, Director of Case and Financial Analysis<\/a><\/p>\n<\/li>\n<\/ul>\n<p>\n        <strong>Firm Website:<\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=R6hRmTJOEC8qwgGuXxKjv_42qPYqG-U3wXrjXkBBuuLey9ZNTLJToGHFZu6njNxkYuyJZbLPRLHNnN5aYwvTT7VE1w8D-7ahnxQI31PI0kiYu3Z7hqACsFxjlwwqrqQ0PP7rq54kPfCRTfsZ-2-UcyhdIh5TCF9PnF9tX13tnMVMmjgiFWF28UW3FegD-W3D\" rel=\"nofollow\" target=\"_blank\">\u00a0Wolf Haldenstein Adler Freeman &amp; Herz LLP<\/a>\n      <\/p>\n<p>This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules. <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc2NjAwMiM3NzE3MDgyIzIwMTc2NzI=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NGEyNWMxY2EtMDk0YS00OTkzLTkyMzEtNWFhNzdmYjhmYmE2LTEwMjkyNDItMjAyNi0wNy0yMy1lbg==\/tiny\/Wolf-Haldenstein-Adler-Freeman.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lead Plaintiff Deadline September 14, 2026 NEW YORK, July 23, 2026 (GLOBE NEWSWIRE) &#8212; Wolf Haldenstein Adler Freeman &amp; Herz LLP announces that a securities fraud class action lawsuit has been filed on behalf of investors who purchased or otherwise acquired Planet Fitness, Inc. (\u201cPlanet Fitness\u201d or the \u201cCompany\u201d) (NYSE: PLNT) common stock between November 6, 2025, and May 6, 2026, inclusive (the \u201cClassPeriod\u201d). PLEASE CLICK HERE TO JOIN THE CASE AND SUBMIT CONTACT INFORMATION Investors who purchased Planet Fitness shares during the class period and suffered losses may be eligible to participate in the case, with the lead-plaintiff deadline set for September 14, 2026.\u00a0 The filed complaint alleges that throughout the Class Period, Defendants made materially false and\/or misleading &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/shareholders-who-lost-money-in-shares-of-planet-fitness-inc-nyse-plnt-should-contact-wolf-haldenstein-immediately\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-984167","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shareholders who lost money in shares of Planet Fitness, Inc. 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PLEASE CLICK HERE TO JOIN THE CASE AND SUBMIT CONTACT INFORMATION Investors who purchased Planet Fitness shares during the class period and suffered losses may be eligible to participate in the case, with the lead-plaintiff deadline set for September 14, 2026.\u00a0 The filed complaint alleges that throughout the Class Period, Defendants made materially false and\/or misleading &hellip; Continue reading &quot;Shareholders who lost money in shares of Planet Fitness, Inc. 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