{"id":983237,"date":"2026-07-21T09:41:11","date_gmt":"2026-07-21T13:41:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-acxiom-deepen-partnership-expanding-omnichannel-audience-intelligence-offering\/"},"modified":"2026-07-21T09:41:11","modified_gmt":"2026-07-21T13:41:11","slug":"nexxen-and-acxiom-deepen-partnership-expanding-omnichannel-audience-intelligence-offering","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-acxiom-deepen-partnership-expanding-omnichannel-audience-intelligence-offering\/","title":{"rendered":"Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering"},"content":{"rendered":"

\nPairing Acxiom\u2019s trusted consumer data with Nexxen Discovery\u2019s real-time insights designed to improve audience reach and performance
\n<\/h2>\n
\n

NEW YORK, July 21, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform powered by unique data and media, today announced an expansion of its partnership with Acxiom \u2013 a part of Omnicom Media Group \u2013 introducing Acxiom\u2019s trusted audience data into Nexxen\u2019s proprietary insights tool, Nexxen Discovery. By combining\u00a0Acxiom\u2019s privacy-aware consumer intelligence<\/a> \u2013 including interest, purchase and household-level insights \u2013 with Nexxen Discovery\u2019s contextual, behavioral and viewership signals, the companies are enabling advertisers to refine audiences and extend reach across verticals and channels.<\/p>\n

As consumer journeys become increasingly fragmented and signal loss accelerates, advertisers are under growing pressure to maintain relevance and addressability. By enriching Acxiom\u2019s robust data with real-time intent from Nexxen Discovery, brands can create a more unified and continuously refreshed view of consumer behavior across the funnel.<\/p>\n

The newly expanded data offering creates audiences that reflect what consumers are interested in and engaging with in real time. These audiences can then be applied across Nexxen\u2019s platform to power more precise strategies \u2013 designed to improve full-funnel performance, from planning through to conversion.<\/p>\n

\u201cAdvertisers don\u2019t just need more data \u2013 they need data that drives outcomes across the funnel,\u201d said Karim Rayes, Chief Product Officer, Nexxen. \u201cBringing Acxiom\u2019s insights into Nexxen Discovery allows us to give advertisers a more dynamic understanding of their audiences \u2013 enabling them to move beyond static targeting, uncover opportunities for incremental reach and activate more relevant, adaptive campaigns across screens.\u201d<\/p>\n

\u201cAs marketers look to better understand and engage their audiences, the ability to seamlessly discover and activate high-quality data has never been more critical,\u201d said Martin Wexler, EVP of Product Revenue and Partnerships, Acxiom. \u201cOur integration with Nexxen\u2019s Discovery tool brings Acxiom\u2019s privacy-first data directly into the planning workflow \u2013 empowering brands to identify, refine and activate audiences with greater speed and confidence, and deliver results. This collaboration enables more informed decision-making and more precise audience strategies, ultimately driving stronger performance across the customer journey.\u201d<\/p>\n

\n About Nexxen<\/strong>\n <\/p>\n

Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (\u201cDSP\u201d) and supply-side platform (\u201cSSP\u201d), with the Nexxen Data Platform at its core, we meet the demands of today\u2019s converging media landscape with exclusive audience intelligence, automation and expertise.<\/p>\n

Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.<\/p>\n

\n About Acxiom<\/strong>\n <\/p>\n

Acxiom\u00a0puts data to work,\u00a0<\/strong>solving complex challenges for the world\u2019s leading brands and agencies. As the connected data and identity\u00a0foundation\u00a0for\u00a0Omnicom<\/a>\u00a0(OMC),\u00a0Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance,\u00a0Acxiom\u00a0brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with\u00a0Acxiom\u00a0on\u00a0LinkedIn<\/strong>\u00a0<\/strong><\/a>and discover more at\u00a0Acxiom<\/u><\/strong><\/a>.com<\/strong><\/a>.<\/strong>\u00a0<\/p>\n

\n Forward-Looking Statements<\/strong>\n <\/p>\n

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as \u201canticipates,\u201d \u201cbelieves,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201cmay,\u201d \u201ccan,\u201d \u201cwill,\u201d \u201cestimates,\u201d and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits, capabilities, or performance of Nexxen Discovery and anticipated benefits related to Nexxen\u2019s partnership with Acxiom . These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen\u2019s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine\/Russia war, and how those conditions may adversely impact Nexxen\u2019s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company\u2019s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov<\/u><\/a>) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.\u00a0<\/p>\n

\n For more information, please contact:<\/strong><\/p>\n

Genevieve Wheeler
Director, Communications
gwheeler@nexxen.com<\/a><\/p>\n

Sherry Hamilton
SVP, Communications
sherry.hamilton@acxiom.com<\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Pairing Acxiom\u2019s trusted consumer data with Nexxen Discovery\u2019s real-time insights designed to improve audience reach and performance NEW YORK, July 21, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform powered by unique data and media, today announced an expansion of its partnership with Acxiom \u2013 a part of Omnicom Media Group \u2013 introducing Acxiom\u2019s trusted audience data into Nexxen\u2019s proprietary insights tool, Nexxen Discovery. By combining\u00a0Acxiom\u2019s privacy-aware consumer intelligence \u2013 including interest, purchase and household-level insights \u2013 with Nexxen Discovery\u2019s contextual, behavioral and viewership signals, the companies are enabling advertisers to refine audiences and extend reach across verticals and channels. As consumer journeys become increasingly fragmented and signal loss accelerates, advertisers are under growing pressure to maintain relevance and … <\/p>\n

Continue reading “Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-983237","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-acxiom-deepen-partnership-expanding-omnichannel-audience-intelligence-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pairing Acxiom\u2019s trusted consumer data with Nexxen Discovery\u2019s real-time insights designed to improve audience reach and performance NEW YORK, July 21, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform powered by unique data and media, today announced an expansion of its partnership with Acxiom \u2013 a part of Omnicom Media Group \u2013 introducing Acxiom\u2019s trusted audience data into Nexxen\u2019s proprietary insights tool, Nexxen Discovery. By combining\u00a0Acxiom\u2019s privacy-aware consumer intelligence \u2013 including interest, purchase and household-level insights \u2013 with Nexxen Discovery\u2019s contextual, behavioral and viewership signals, the companies are enabling advertisers to refine audiences and extend reach across verticals and channels. 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