{"id":982767,"date":"2026-07-20T09:24:01","date_gmt":"2026-07-20T13:24:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-conference-stubhub-announce-first-ever-open-distribution-partnership-in-college-sports\/"},"modified":"2026-07-20T09:24:01","modified_gmt":"2026-07-20T13:24:01","slug":"american-conference-stubhub-announce-first-ever-open-distribution-partnership-in-college-sports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-conference-stubhub-announce-first-ever-open-distribution-partnership-in-college-sports\/","title":{"rendered":"American Conference, StubHub Announce First-Ever Open Distribution Partnership in College Sports"},"content":{"rendered":"

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American Conference, StubHub Announce First-Ever Open Distribution Partnership in College Sports<\/b><\/p>\n

Three-Year Agreement Makes StubHub the Official Open Distribution Partner of American Conference Championship Events<\/b><\/p>\n

IRVING, Texas–(BUSINESS WIRE<\/a>)–
\nThe American Conference and StubHub today announced a three-year sponsorship and ticketing partnership that names StubHub the Official Open Distribution Partner of the American Conference and its championship events through June 2029. The agreement marks the first Open Distribution partnership in college sports and creates a new model to expand championship ticket reach, strengthen fan access and drive revenue for the conference and its member institutions.<\/p>\n

\n\u201cThe American Conference and our wholly owned commercial division, American RISE Ventures, are building a modernized, innovative commercial platform for the future of college athletics with partners like StubHub,\u201d said American Conference Commissioner Tim Pernetti. \u201cStubHub gives our championships reach, business intelligence and access to a global marketplace. The partnership illustrates our dynamic, aggressive approach to creating true value for our partners in unique ways.\u201d<\/p>\n

\nThrough the partnership, StubHub will serve as the American\u2019s Open Distribution and marketing engine, connecting championship ticket inventory with StubHub\u2019s marketplace of more than 125 million registered users across more than 200 countries and territories. The partnership will support American Conference championship events, including football, men\u2019s and women\u2019s basketball and Olympic sports.<\/p>\n

\nAs part of the agreement, StubHub will be integrated into the American\u2019s championship ticket sales ecosystem, including promotion on TheAmerican.org, use of official logos and marks, digital and social promotion, and in-venue signage at football and basketball championship events. StubHub will use its distribution, pricing and strategy services to support ticket sell-through and help drive ticket revenue for the conference.<\/p>\n

\n\u201cThe American has the vision and urgency that make this a natural first in college sports,\u201d said Andy Miller, head of college sports partnerships at StubHub. \u201cCollege sports fans are among the most passionate live-event audiences in the country. This partnership gives American championship events direct access to StubHub\u2019s audience and marketing capabilities, and we are especially excited about what we can build together around women\u2019s sports.\u201d<\/p>\n

\nStubHub\u2019s Open Distribution model gives rights holders a nonexclusive way to reach more fans through the company\u2019s global marketplace while maintaining flexibility in their ticketing strategy. For the American, the model creates a new channel to drive discovery, support ticket sales and serve fans across the full championship event life cycle.<\/p>\n

\n\u201cThis is not just a ticketing relationship. It is a distribution strategy,\u201d said Bryan Calka, chief commercial officer, American Conference. \u201cStubHub brings scale and marketplace intelligence that will help us to better serve fans, create value for our championships and establish a new category for conference partnerships.\u201d<\/p>\n

\nThe partnership was executed through American RISE Ventures, the conference\u2019s commercial business division created to lead revenue generation, sponsorship strategy, media rights, brand partnerships, technology and emerging business opportunities.<\/p>\n

Partnership Highlights<\/b><\/p>\n