{"id":982459,"date":"2026-07-17T09:00:43","date_gmt":"2026-07-17T13:00:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\/"},"modified":"2026-07-17T09:00:43","modified_gmt":"2026-07-17T13:00:43","slug":"medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\/","title":{"rendered":"Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Medifast<\/b>\u00ae<b> Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System<\/b><\/p>\n<p class=\"bwalignc\"><i>The leading health and wellness company unveils an evolutionary transformation from weight loss to optimal metabolic health, powered by breakthrough science and human connection<\/i><\/p>\n<p>BALTIMORE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmedifastinc.com%2F&amp;esheet=54571991&amp;newsitemid=20260717813453&amp;lan=en-US&amp;anchor=Medifast%2C+Inc&amp;index=1&amp;md5=f86479f0988668425508d26324461b4e\">Medifast, Inc<\/a>. (NYSE: MED) today announced the launch of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftrilivyhealth.com&amp;esheet=54571991&amp;newsitemid=20260717813453&amp;lan=en-US&amp;anchor=Trilivy&amp;index=2&amp;md5=b33686a40166a8a44d3928e779caa42d\">Trilivy<\/a>, a comprehensive metabolic health system uniquely designed to support healthy lifestyle change. The launch also introduces newly formulated meal replacements, including the Trilivy Reset Fueling line enhanced with MetaVantage Technology\u2122, a platform of proprietary ingredient formulas intended to optimize metabolism by unlocking key metabolic pathways. The launch of Trilivy marks a major corporate transformation, and the beginning of a new era focused on optimal metabolic health.<\/p>\n<p>\nThe transition from <b>OPTA<\/b>VIA\u00ae to a new brand with the launch of Trilivy represents an evolution of the company\u2019s vision, expanding beyond traditional weight loss to address the broader metabolic health challenges impacting more than 90% of U.S. adults today.<sup>1<\/sup><\/p>\n<p>\n\u201cMedifast is evolving with the health and wellness landscape, and we believe Trilivy represents an important step in leading the conversation and building mindshare around metabolic health,\u201d said Nick Johnson, CEO of Medifast. \u201cTrilivy honors the strong foundation we&#8217;ve built while embracing a brand that reflects where we&#8217;re headed: a modern metabolic health company built for today\u2019s world and tomorrow\u2019s opportunities. By uniting breakthrough science, individualized support, and sustainable habit creation, we have developed a system intended to help people transform their metabolic health, which has become one of the biggest health challenges people face today. Trilivy will put people back in control with the support they need most, giving our coaches and clients the opportunity to help build a better future for metabolic health.\u201d<\/p>\n<p>\nAt the center of the system is Metabolic Synchronization\u00ae, the company\u2019s breakthrough science that reverses metabolic dysfunction<sup>2<\/sup> with a targeted reset of the body\u2019s metabolism through three key mechanisms:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Burn<\/b>: Targets visceral fat \u2014 the bad fat stored around organs and muscles \u2014 achieving a 14% reduction in visceral fat in just 16 weeks.<sup>2<\/sup><\/li>\n<li><b>Preserve<\/b>: Helps retain 98% of lean mass, supporting strength, energy, and mobility during weight loss.<sup>2<\/sup><\/li>\n<li><b>Protect<\/b>: Supports healthy muscle to help restore the body\u2019s natural ability to maintain an active metabolism, optimize energy use, and regulate body weight.\n<\/li>\n<\/ul>\n<p>\nThe system is structured across three phases:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nPhase 1: <b>Reset.<\/b> Reverse metabolic dysfunction<sup>2<\/sup> and reset metabolism.<\/p>\n<\/li>\n<li>\nPhase 2: <b>Refine<\/b>. Improve metabolic flexibility and refine body composition.<\/p>\n<\/li>\n<li>\nPhase 3: <b>Renew<\/b>. Optimize metabolic health and support healthspan.<\/p>\n<\/li>\n<\/ul>\n<p>\nAccompanying the brand launch is the Trilivy Reset Fueling line enhanced with MetaVantage Technology, which further supports metabolic health by helping reduce waist circumference<sup>3<\/sup> while also supporting normal fat metabolism and healthy insulin function.<\/p>\n<p>\nThe brand launch also reflects the powerful momentum behind the Trilivy community, strengthening the connection between the brand and its nationwide network of independent coaches, who remain central to the human connection and accountability that has, and continues to, differentiate us. Clinical research has shown individuals using the company\u2019s coach-supported program lost up to 10x more weight and 17x more fat than those trying to lose weight on their own.<sup>4<\/sup><\/p>\n<p>\nFor more information on the Trilivy system, including the planned debut of newly formulated meal replacements, called Fuelings, in August, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftrilivyhealth.com&amp;esheet=54571991&amp;newsitemid=20260717813453&amp;lan=en-US&amp;anchor=trilivyhealth.com&amp;index=3&amp;md5=c1f2c3ca9a9f6b04b4d4a4ff2a890426\">trilivyhealth.com<\/a>.<\/p>\n<p><b>About Medifast and Trilivy<\/b><\/p>\n<p>\nMedifast (NYSE: MED) is the health and wellness company known for its science-backed comprehensive metabolic health system, Trilivy. Designed to address the challenges of metabolic dysfunction, the company\u2019s holistic approach integrates science-backed plans and products, personal 1:1 coaching, a supportive community, and behavioral science support to develop healthy habits.<\/p>\n<p>\nDriven to improve metabolic health through advanced science and comprehensive behavioral support, Medifast has introduced Metabolic Synchronization\u00ae, a breakthrough science that targets metabolic dysfunction through a comprehensive system focused on fat loss, lean mass preservation, and long-term health. Trilivy&#8217;s comprehensive three-phase metabolic health system is designed to help people reset their metabolism, refine their health, and renew their lives. By integrating science, coaching, and healthy habits into a single approach, Trilivy helps people look, feel, and live better.<\/p>\n<p>\nBacked by more than 45 years of clinical heritage, Medifast continues to advance its mission of lifelong transformation through metabolic science and human connection\u2122. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftrilivyhealth.com&amp;esheet=54571991&amp;newsitemid=20260717813453&amp;lan=en-US&amp;anchor=trilivyhealth.com&amp;index=4&amp;md5=f720feddefb2bb93ed5acdb85abe2c1b\">trilivyhealth.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmedifastinc.com%2F&amp;esheet=54571991&amp;newsitemid=20260717813453&amp;lan=en-US&amp;anchor=medifastinc.com&amp;index=5&amp;md5=d4c6d77083656d6c2b1d39f68eaa4923\">medifastinc.com<\/a>.<\/p>\n<p><b><i><span class=\"bwuline\">Forward Looking Statements<\/span><\/i><\/b><\/p>\n<p><i>Please Note: This press release contains &#8220;forward-looking statements&#8221; within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified by use of phrases or terminology such as &#8220;believe,&#8221; &#8220;intend,&#8221; &#8220;planned,&#8221; &#8220;will&#8221; or other similar words or the negative of such terminology. These forward-looking statements include, but are not limited to, statements related to the intended benefits of Trilivy products. These statements are based on the current expectations of the management of Medifast and are subject to certain events, risks, uncertainties and other factors. Some of these factors include, among others, the potential for disruptions in Medifast\u2019s supply chain; that future study results will be inconsistent with study results to date; that Medifast will not execute its transition to Trilivy as expected; that customer demand for, and acceptance of, Trilivy will not reflect the current expectations of Medifast\u2019s management; that Medifast experience delays or an inability to develop or launch new products including the planned newly formulated meal replacements and meal plans; and that Trilivy will not have the anticipated benefit to customer\u2019s metabolic health. Although Medifast believes that the expectations, statements and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and other filings filed with the United States Securities and Exchange Commission, including its quarterly reports on Form 10-Q and current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.<\/i><\/p>\n<p><i>1: O&#8217;Hearn M et al. Trends and Disparities in Cardiometabolic Health Among U.S. Adults, 1999-2018. J Am Coll Cardiol. 2022;80(2):138-151. doi: 10.1016\/j.jacc.2022.04.046<\/i><\/p>\n<p><i>2: In a clinical study, 98% of lean mass was retained and individuals experienced a reduction of 14% visceral adiposity [visceral fat] on the Optimal Weight 5 &amp; 1 Plan\u00ae at 16 weeks. Arterburn LM, et al. Randomized controlled trial assessing two commercial weight loss programs in adults with overweight or obesity. Obes Sci Pract. 2018;5(1):3-14. doi: 10.1002\/osp4.312.<\/i><\/p>\n<p><i>3: Pedret, A., R.M. Valls, L. Calderon-Perez, et al. Effects of daily consumption of the probiotic Bifidobacterium animalis subsp. lactis CECT 8145 on anthropometric adiposity biomarkers in abdominally obese subjects: a randomized controlled trial. Int J Obes (Lond). 2019;43(9):1863-1868. doi: 10.1038\/s41366-018-0220-0.<\/i><\/p>\n<p><i>4: In a clinical study, individuals on the Reset Plan with support of a Trilivy\u2122 coach successfully lost 10x more weight and 17x more fat than those who tried to lose weight on their own. Arterburn LM, Coleman CD, Kiel J, et al. Randomized controlled trial assessing two commercial weight loss programs in adults with overweight or obesity. Obes Sci Pract. Feb 2019;5(1):3-14. doi:10.1002\/osp4.312<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260717813453r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260717813453\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260717813453\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: Samantha Huber, <a rel=\"nofollow\" href=\"mailto:Samantha.Huber@medifastinc.com\">Samantha.Huber@medifastinc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Maryland United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Science Other Science Research General Health Health Vitamins\/Supplements Fitness &amp; Nutrition Other Health<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260717813453\/en\/2854011\/3\/MED.MED.IDN_03_Medifast_Logo_PMS.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System The leading health and wellness company unveils an evolutionary transformation from weight loss to optimal metabolic health, powered by breakthrough science and human connection BALTIMORE&#8211;(BUSINESS WIRE)&#8211;Medifast, Inc. (NYSE: MED) today announced the launch of Trilivy, a comprehensive metabolic health system uniquely designed to support healthy lifestyle change. The launch also introduces newly formulated meal replacements, including the Trilivy Reset Fueling line enhanced with MetaVantage Technology\u2122, a platform of proprietary ingredient formulas intended to optimize metabolism by unlocking key metabolic pathways. The launch of Trilivy marks a major corporate transformation, and the beginning of a new era focused on optimal metabolic health. The transition from OPTAVIA\u00ae to a new &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-982459","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System The leading health and wellness company unveils an evolutionary transformation from weight loss to optimal metabolic health, powered by breakthrough science and human connection BALTIMORE&#8211;(BUSINESS WIRE)&#8211;Medifast, Inc. (NYSE: MED) today announced the launch of Trilivy, a comprehensive metabolic health system uniquely designed to support healthy lifestyle change. The launch also introduces newly formulated meal replacements, including the Trilivy Reset Fueling line enhanced with MetaVantage Technology\u2122, a platform of proprietary ingredient formulas intended to optimize metabolism by unlocking key metabolic pathways. The launch of Trilivy marks a major corporate transformation, and the beginning of a new era focused on optimal metabolic health. The transition from OPTAVIA\u00ae to a new &hellip; Continue reading &quot;Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T13:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260717813453r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System\",\"datePublished\":\"2026-07-17T13:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\\\/\"},\"wordCount\":1243,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260717813453r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/medifast-enters-a-new-era-introducing-trilivy-a-science-backed-metabolic-health-system\\\/\",\"name\":\"Medifast\u00ae Enters a New Era: Introducing Trilivy\u2122, a Science-Backed Metabolic Health System - 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(NYSE: MED) today announced the launch of Trilivy, a comprehensive metabolic health system uniquely designed to support healthy lifestyle change. The launch also introduces newly formulated meal replacements, including the Trilivy Reset Fueling line enhanced with MetaVantage Technology\u2122, a platform of proprietary ingredient formulas intended to optimize metabolism by unlocking key metabolic pathways. The launch of Trilivy marks a major corporate transformation, and the beginning of a new era focused on optimal metabolic health. 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