{"id":982231,"date":"2026-07-16T08:21:48","date_gmt":"2026-07-16T12:21:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-brings-new-alternative-credit-signals-to-mortgage-decisioning\/"},"modified":"2026-07-16T08:21:48","modified_gmt":"2026-07-16T12:21:48","slug":"transunion-brings-new-alternative-credit-signals-to-mortgage-decisioning","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-brings-new-alternative-credit-signals-to-mortgage-decisioning\/","title":{"rendered":"TransUnion Brings New Alternative Credit Signals to Mortgage Decisioning"},"content":{"rendered":"<h2>\nAlternative Credit Attributes advance TransUnion\u2019s legacy of innovation with more comprehensive data for smarter mortgage decisions<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>CHICAGO, July  16, 2026  (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) today announced an enhancement to its mortgage credit report, with the addition of TruVision\u2122 Alternative Credit Attributes (ACA 2.0) from its FactorTrust\u00ae Alternative Lending Database to expand lenders\u2019 visibility beyond traditional credit data.<\/p>\n<p>The new alternative credit attributes give lenders earlier insight into borrower stability and intent, enabling them to prioritize high-potential applicants earlier in the funnel, streamline workflows and focus resources on loans more likely to convert. Applied as early as the prequalification stage, the data helps reduce risk sooner in the decisioning process. It also supports more consistent underwriting and enables competitive pricing for qualified borrowers.<\/p>\n<p>By layering alternative financial signals alongside traditional credit data, the new ACA 2.0 attributes deepen mortgage risk assessments and provide greater visibility into the consumer\u2019s full wallet. Moreover, these enhanced insights are delivered at no additional cost, enabling lenders to improve decision quality without increasing underwriting expense.<\/p>\n<p>\u201cThis enhancement reflects our continued focus on giving mortgage lenders a more complete and actionable view of borrower behavior,\u201d said Satyan Merchant, senior vice president and mortgage and automotive business leader at TransUnion. \u201cBy bringing richer credit insight earlier into the process, lenders can make more confident decisions, reduce unnecessary risk and concentrate their efforts on applicants most likely to convert\u2014ultimately enabling more efficient access to credit for qualified consumers.\u201d<\/p>\n<p>\n        <strong><br \/>\n          <em>Continuing a History of Mortgage Lending Innovation<\/em><br \/>\n        <\/strong>\n      <\/p>\n<p>This latest enhancement to the mortgage credit report builds on TransUnion\u2019s legacy of innovation that helps lenders better assess consumer creditworthiness. These include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Trended Credit Data:<\/strong> In 2013, TransUnion introduced first-to-market trended credit data, shifting underwriting away from a single point-in-time snapshot toward a more dynamic view of borrower behavior. This helps reshape risk assessment, segmentation and approaches to fairer pricing.<\/p>\n<\/li>\n<li>\n          <strong>TruVision Early Access Soft Check<\/strong>: This solution delivers comprehensive credit insights without a hard inquiry, enabling smarter prequalification decisions. It brings rich TransUnion data earlier into the mortgage process, improving operational efficiency and transparency for both lenders and borrowers.<\/p>\n<\/li>\n<\/ul>\n<p>\u201cTransUnion continues to expand credit insight through our risk solutions,\u201d said Mohamed Abdelsadek, Chief Global Solutions Officer, TransUnion. \u201cCombined with TruVision\u2122 Alternative Credit Attributes, these innovations give lenders greater confidence and a more complete, dynamic view of consumer financial behavior.\u201d<\/p>\n<p>To learn more about TransUnion Mortgage Industry Solutions that help lenders make smarter, more confident marketing, customer acquisition and lending decisions, click <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fkmy5yP7OBJ0S8aZrUU-JDfnMFqsrnONe-W5JDPrrGA8EAHKuVwkYSDnEFDTR2q1dHqIKCuIoaxOj5bdl8k5iWVb1HQj9Oi0rc3MvsjfPxToCYscCvsPCnxdigfAB9P46Gm6h1mRy2-lxs9XeN_4rnMt8mvwrOXp8vKO1Pl-ICmYYv-o-gl52yFMnYH_tIwCkXJlCJZw-3NQwYown16BvhU1rfBloVifQMYcuVZSe0V6LA-pCRWIPDDNPyU-LsI9JVSSQQX9c_7N098b5EjewFeCAvMgzDTEZdtRCs8PMqM=\" rel=\"nofollow\" target=\"_blank\">here<\/a>.<\/p>\n<p>\n        <strong>About TransUnion (NYSE: TRU) <\/strong>\n      <\/p>\n<p>TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good\u00ae \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CWvfk4ITYh88jPYlFDC1oeJg3-GKynv2hxa6P099GRFCXY9f_BvUwiqp8fZ8qAjJdx_upF1QbosUvwCBhiKl4x_gKeOL8S1b3ZBId_XNRTzII1qFHgSS9lhR03Siq4rh\" rel=\"nofollow\" target=\"_blank\">http:\/\/www.transunion.com\/business<\/a>\n      <\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:25%;width:25%;min-width:25%\">\n            <strong>Contact<\/strong>\n          <\/td>\n<td style=\"max-width:75%;width:75%;min-width:75%\">Dave Blumberg<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>TransUnion<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\n            <strong>E-mail<\/strong>\n          <\/td>\n<td>david.blumberg@transunion.com<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\n            <strong>Telephone<\/strong>\n          <\/td>\n<td>312-972-6646<\/td>\n<\/tr>\n<\/table>\n<p>\n        <strong><br \/>\n          <br \/>\n        <\/strong>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc2MzA1NSM3NzA4MTEyIzIwMDk4NzQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/OWI4NGMzMzgtNmJmOS00ZTM3LWIzYmMtZmZmMTY2MjBkZjE1LTEwMjE0NDctMjAyNi0wNy0xNi1lbg==\/tiny\/TransUnion.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alternative Credit Attributes advance TransUnion\u2019s legacy of innovation with more comprehensive data for smarter mortgage decisions CHICAGO, July 16, 2026 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) today announced an enhancement to its mortgage credit report, with the addition of TruVision\u2122 Alternative Credit Attributes (ACA 2.0) from its FactorTrust\u00ae Alternative Lending Database to expand lenders\u2019 visibility beyond traditional credit data. The new alternative credit attributes give lenders earlier insight into borrower stability and intent, enabling them to prioritize high-potential applicants earlier in the funnel, streamline workflows and focus resources on loans more likely to convert. Applied as early as the prequalification stage, the data helps reduce risk sooner in the decisioning process. It also supports more consistent underwriting and enables competitive &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-brings-new-alternative-credit-signals-to-mortgage-decisioning\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TransUnion Brings New Alternative Credit Signals to Mortgage Decisioning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-982231","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TransUnion Brings New Alternative Credit Signals to Mortgage Decisioning - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-brings-new-alternative-credit-signals-to-mortgage-decisioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion Brings New Alternative Credit Signals to Mortgage Decisioning - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Alternative Credit Attributes advance TransUnion\u2019s legacy of innovation with more comprehensive data for smarter mortgage decisions CHICAGO, July 16, 2026 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) today announced an enhancement to its mortgage credit report, with the addition of TruVision\u2122 Alternative Credit Attributes (ACA 2.0) from its FactorTrust\u00ae Alternative Lending Database to expand lenders\u2019 visibility beyond traditional credit data. The new alternative credit attributes give lenders earlier insight into borrower stability and intent, enabling them to prioritize high-potential applicants earlier in the funnel, streamline workflows and focus resources on loans more likely to convert. Applied as early as the prequalification stage, the data helps reduce risk sooner in the decisioning process. 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The new alternative credit attributes give lenders earlier insight into borrower stability and intent, enabling them to prioritize high-potential applicants earlier in the funnel, streamline workflows and focus resources on loans more likely to convert. Applied as early as the prequalification stage, the data helps reduce risk sooner in the decisioning process. 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