{"id":982140,"date":"2026-07-16T07:03:45","date_gmt":"2026-07-16T11:03:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bath-body-works-expands-global-footprint-with-entry-into-brazil\/"},"modified":"2026-07-16T07:03:45","modified_gmt":"2026-07-16T11:03:45","slug":"bath-body-works-expands-global-footprint-with-entry-into-brazil","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bath-body-works-expands-global-footprint-with-entry-into-brazil\/","title":{"rendered":"Bath & Body Works Expands Global Footprint With Entry Into Brazil"},"content":{"rendered":"

\nExpansion advances the brand\u2019s Consumer First Formula, reaching new consumers in one of the world\u2019s largest beauty markets
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COLUMBUS, Ohio, July 16, 2026 (GLOBE NEWSWIRE) — Bath & Body Works, a global leader in personal care and home fragrance, today announced its entry into Brazil with the debut of its first store and digital destination, bathandbodyworks.com.br. This entry strengthens Bath & Body Works’ global footprint as the brand expands its reach into prime international markets where consumer demand for fragrance and self-care is strong and growing.<\/p>\n

Now open at Morumbi Shopping\u2014one of S\u00e3o Paulo\u2019s premier retail destinations\u2014Bath & Body Works\u2019 first store in Brazil brings the brand\u2019s market-leading fragrance expertise to new consumers with an assortment of iconic and beloved scents across body care and home.<\/p>\n

Brazil is recognized as one of the world\u2019s largest beauty markets where demand for accessible, high-quality fragrance is growing. Brazilian consumers see fragrance as an essential part of their daily self-care routine, often layering multiple scents to create a more personalized experience. As a global fragrance leader with a wide portfolio of accessible, high-quality scents, Bath & Body Works is well positioned to meet this consumer demand.<\/p>\n

“The best opportunities are where consumers already love the category,\u201d said Daniel Heaf, Bath & Body Works chief executive officer. \u201cBrazil is one of the largest and most passionate fragrance markets in the world, making it a natural place for Bath & Body Works. We’re excited to bring our fragrances to more consumers and become part of how they express themselves every day.\u201d<\/p>\n

Brazilian consumers can shop a wide assortment of Bath & Body Works\u2019 perfumer-crafted, fan-favorite collections. These include Champagne Toast, A Thousand Wishes, In the Stars, Into the Night, Gingham and Warm Vanilla Sugar across body care and home fragrance, including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, 3-wick candles and more.<\/p>\n

In addition to best-sellers and brand icons, Bath & Body Works localizes its assortments through a strong franchise partner model. By tapping into partners\u2019 deep regional consumer expertise, the brand can refine its approach and curate product offerings that resonate with fragrance preferences across global markets.<\/p>\n

In Brazil where demand for fruity and tropical scents is strong, the product assortment was tailored to meet these specific preferences. Consumers can explore fragrances like Waikiki Beach Coconut, Pink Pineapple Sunrise, Mango Papaya Paradise, Rainforest Falls and Sea Salt Coast.<\/p>\n

The Viva collection, which first debuted in U.S. stores, is also represented in this assortment. It was developed alongside world-class perfumers and features fragrances inspired by Brazil\u2019s vibrant culture, energetic spirit and breathtaking scenery.<\/p>\n

This collection includes:<\/p>\n