\nSprinklr (NYSE: CXM), the AI\u2011native Unified Customer Experience Management (Unified\u2011CXM) platform, today announced the Summer \u201926 Release<\/b><\/a>, which introduces new artificial intelligence capabilities designed to help organizations move beyond insights and take action on customer signals in real time.<\/p>\n
\nFor years, companies have invested heavily in tools to understand their customers. But as customer expectations accelerate, insight alone has become a bottleneck. Businesses are no longer competing on access to data\u2014they are competing on how quickly they can turn that data into decisions and outcomes.<\/p>\n
\nSprinklr\u2019s latest release reflects a shift in how customer experience is delivered: from static dashboards and analysis toward connected systems that can interpret signals and drive action across marketing and service in the moment.<\/p>\n
\n\u201cThe challenge today isn\u2019t collecting data\u2014it\u2019s knowing what matters and acting on it quickly,\u201d said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr.<\/b> \u201cWith this release, we\u2019re helping organizations move from signals to decisions and from conversations to resolutions by combining agentic AI for autonomous resolutions with copilot support for human-assisted ones. This helps enable brands to act in real time, while staying in control where it matters most.\u201d<\/p>\n
From signals to action across the customer journey<\/b><\/p>\n
\nThe Summer \u201926 Release introduces enhancements across Sprinklr\u2019s platform designed to help teams understand customer behavior, apply intelligence, and act more efficiently across channels.<\/p>\n
Deeper understanding of customer signals<\/b><\/p>\n
\nOrganizations can now bring together richer sources of customer insight to identify trends and shifts as they happen\u2014including new forms of AI-driven and cultural data.<\/p>\n
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- \nWith LLM Insights<\/b><\/a>, teams can understand and improve how their brand appears across AI-powered search and generative answers, helping to optimize AEO\/GEO performance and identify gaps in visibility as customers increasingly rely on AI for discovery.<\/p>\n<\/li>\n
- \nWith the acquisition of ViralMoment<\/b><\/a>, Sprinklr extends analytics beyond text and images to videos\u2014so brands can now understand what customers say, show, and share, all in one place.<\/p>\n<\/li>\n
- \nThe expanded CreatorIQ integration<\/b><\/a>gives brands access to rich influencer data alongside paid and organic performance, enabling teams to identify what content is driving impact and make more informed investment decisions across creator, social, and media strategies.<\/p>\n<\/li>\n
- \nNext-generation Voice AI agents now work seamlessly alongside Sprinklr\u2019s digital and social care agents, enabling consistent, real-time customer interactions across channels\u2014with more natural conversations, faster response times, and coordinated resolution at scale.<\/p>\n<\/li>\n
- \nWith in-channel, voice-enabled surveys, brands can now capture more authentic, contextual feedback directly where conversations are happening.<\/p>\n<\/li>\n<\/ul>\n
\nTogether, these capabilities give organizations a more complete, real-time view of customer sentiment\u2014spanning structured feedback, social conversations, and emerging cultural signals.<\/p>\n
Faster decision-making with AI<\/b><\/p>\n
\nNew AI-powered capabilities reduce the need for manual analysis and help teams quickly determine what matters and what to do next.<\/p>\n
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- Sprinklr Copilot<\/b> can now help create and optimize campaigns faster by summarizing campaigns, analyzing publishing calendars, and getting faster insights from reporting.\n<\/li>\n
- \nBuilt-in automated statistical analysis<\/b> within CFM Copilot helps teams instantly identify what factors are driving survey outcomes, eliminating manual data work.<\/p>\n<\/li>\n
- \nAI-driven analysis of trending content and conversations across platforms helps teams prioritize the signals that are most likely to impact brand performance.<\/p>\n<\/li>\n<\/ul>\n
\nThese capabilities enable teams to shift from reactive analysis to proactive, data-driven decisions in real time.<\/p>\n
Faster execution across marketing and service<\/b><\/p>\n
\nThe Summer \u201926 Release introduces new ways for teams to act on insights more quickly\u2014across both customer engagement and campaign execution.<\/p>\n
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- \nAI-powered content tools within Copilot enable marketers to generate and refine social posts and even create videos using natural language prompts\u2014accelerating time to publish.<\/p>\n<\/li>\n
- \nEnhancements to TikTok Smart+ campaigns<\/b> provide greater control over audiences, creative optimization, and performance outcomes.<\/p>\n<\/li>\n
- \nIn customer service, next-generation Voice AI agents<\/b> deliver more human-like conversations with sub-second response times, smarter turn-taking, and improved noise handling to resolve issues faster.<\/p>\n<\/li>\n
- \nBuilt-in testing, simulation, and quality scoring<\/b> help organizations validate AI agent behavior before deployment and maintain consistency in live interactions.<\/p>\n<\/li>\n<\/ul>\n
\nTogether, these updates help teams close the gap between insight and execution\u2014whether launching a campaign or resolving a customer issue.<\/p>\n
A more connected system for action<\/b><\/p>\n
\nNew platform capabilities bring data, intelligence, and workflows together, reducing friction and enabling more coordinated action across teams.<\/p>\n
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- \nWith Sprinklr MCP (Beta)<\/b>, organizations can access Sprinklr insights directly within AI assistants such as Microsoft Copilot, ChatGPT, and Claude\u2014making customer intelligence available wherever work happens.<\/p>\n<\/li>\n
- \nIntegration with Adobe Customer Journey Analytics<\/b> enables a unified view of performance across channels without manual data stitching.<\/p>\n<\/li>\n
- \nReal-time collaboration through Microsoft Teams integration<\/b> helps service teams coordinate faster and resolve customer issues without switching systems.<\/p>\n<\/li>\n
- GenAI-powered summarization in Display dashboards<\/b> turns complex data into clear, actionable insights instantly.\n<\/li>\n<\/ul>\n
\nThese capabilities help organizations connect insights to action across systems, teams, and workflows.<\/p>\n
Supporting a New Model for Customer Experience<\/b><\/p>\n
\nAs organizations scale up their customer experience programs, disconnected tools and manual workflows often limit their ability to respond in real time. Sprinklr\u2019s approach focuses on bringing together data, intelligence, and execution into a unified platform\u2014enabling faster, more consistent action across every interaction.<\/p>\n
\nThe Summer \u201926 Release builds on this model by combining:<\/p>\n
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- \nbroader, more dynamic sources of customer signals;<\/p>\n<\/li>\n
- \nAI-driven decision support; and<\/p>\n<\/li>\n
- \nfaster execution across marketing and service.<\/p>\n<\/li>\n<\/ul>\n
\nTogether, these innovations help organizations reduce the gap between what they know and what they do\u2014turning customer signals into meaningful business outcomes.<\/p>\n
\nFor more information on these updates and availability, visit the Sprinklr Release Hub<\/b><\/a>.<\/b><\/p>\n
About Sprinklr<\/b><\/p>\n
Sprinklr<\/b><\/a> is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale \u2014 across every customer touchpoint.<\/p>\n
\nBy combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr\u2019s unified platform provides powerful solutions for every customer-facing team \u2014 spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management \u2014 enabling enterprises to unify data, break down silos, and act on real-time insights.<\/p>\n
\nToday, 1,600+ enterprises \u2014 including Microsoft, P&G, Samsung, and 59% of the Fortune 100 \u2014 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.<\/p>\n
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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260715011693\/en\/<\/a><\/span><\/p>\n
- \nIntegration with Adobe Customer Journey Analytics<\/b> enables a unified view of performance across channels without manual data stitching.<\/p>\n<\/li>\n
- \nIn customer service, next-generation Voice AI agents<\/b> deliver more human-like conversations with sub-second response times, smarter turn-taking, and improved noise handling to resolve issues faster.<\/p>\n<\/li>\n
- \nBuilt-in automated statistical analysis<\/b> within CFM Copilot helps teams instantly identify what factors are driving survey outcomes, eliminating manual data work.<\/p>\n<\/li>\n
- \nWith the acquisition of ViralMoment<\/b><\/a>, Sprinklr extends analytics beyond text and images to videos\u2014so brands can now understand what customers say, show, and share, all in one place.<\/p>\n<\/li>\n
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