{"id":981150,"date":"2026-07-13T16:42:06","date_gmt":"2026-07-13T20:42:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/"},"modified":"2026-07-13T16:42:06","modified_gmt":"2026-07-13T20:42:06","slug":"brown-forman-announces-president-ceo-lawson-whiting-to-retire","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/","title":{"rendered":"Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Brown-Forman Announces President &amp; CEO <\/b><b>Lawson Whiting to Retire<\/b><\/p>\n<p class=\"bwalignc\"><i>Board Initiates Search Process for Successor; Company Reiterates Fiscal 2027 Outlook<\/i><\/p>\n<p>LOUISVILLE, Ky.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBrown-Forman Corporation (NYSE: BFA, BFB) today announced Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor. The Brown-Forman Board of Directors has initiated a search pursuant to its succession process that will consider internal and external candidates. The process will be led by the Corporate Governance and Nominating Committee, which is chaired by Tracy Skeans. Whiting will remain available to serve in an advisory capacity for a period of time following the appointment of a successor to ensure business continuity and support a smooth handover.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260713971184\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260713971184\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260713971184\/en\/2850754\/4\/Lawson_Whiting_Headshot_2026.jpg\" alt=\"After nearly 30 years with Brown-Forman, Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor.\" \/><\/p>\n<p style=\"font-size:85%\">After nearly 30 years with Brown-Forman, Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor.<\/p>\n<\/div>\n<p>\n\u201cOn behalf of the Board and the Brown family, I want to thank Lawson for his nearly 30 years of dedication to Brown-Forman,\u201d said Marshall B. Farrer, Chairman of Brown-Forman. \u201cLawson has been a steadfast steward of founder George Garvin Brown\u2019s vision \u2013 leading this company through an era of macro challenges and change with a clear and consistent vision for building the most premium portfolio in the industry and ensuring there was \u2018Nothing Better in the Market.\u2019 Under Lawson\u2019s leadership, Jack Daniel&#8217;s extended its presence into new international markets and categories, Woodford Reserve grew into the world\u2019s leading super-premium American whiskey, and our founding brand, Old Forester, tripled in volume and increased net sales six-fold over the last decade. Today, Brown-Forman\u2019s portfolio is one of the most respected in the global spirits industry. The Board is deeply grateful for his leadership and his commitment to the people and brands of Brown-Forman.\u201d<\/p>\n<p>\nFarrer added, \u201cWe appreciate Lawson giving us ample notice of his decision to retire, as it allows the Board the opportunity to conduct a robust review of both internal and external talent. As we begin our search pursuant to our succession process, we do so with confidence in our business, our people, and our opportunities to create long-term value for all Brown-Forman stakeholders. Lawson will continue to advance our strategic and operational priorities, including expanding our geographic footprint, building brands that resonate with consumers, and enhancing operational efficiency, while the Board conducts the succession process.\u201d<\/p>\n<p>\n\u201cIt has been the privilege of a lifetime to lead Brown-Forman,\u201d said Lawson Whiting, President and Chief Executive Officer of Brown-Forman. \u201cFrom my earliest days with the company to my time as CEO, my tenure has been defined by the extraordinary people I have worked alongside. We are entering this transition from a position of strength. Brown-Forman has principled leadership, a foundation of iconic brands, and a global team with immense depth and talent. I have every confidence that the succession process will surface the right leader for Brown-Forman\u2019s next generation of growth, and I look forward to supporting a seamless handoff that ensures our momentum never wavers.\u201d<\/p>\n<p>\nWolf Pen Branch, which represents a controlling interest in Brown-Forman said, \u201cWe appreciate Lawson\u2019s leadership and three decades of dedicated service to Brown-Forman. We are confident in the competitive position and financial strength of the business and in the Board&#8217;s process underway to identify the next CEO to capitalize on growth opportunities for Brown-Forman.\u201d<\/p>\n<p>\nBrown-Forman also reiterated today its fiscal 2027 outlook as disclosed on June 4, 2026.<\/p>\n<p><b>About Brown-Forman Corporation:<\/b><\/p>\n<p>\nBrown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, \u201cNothing Better in the Market.\u201d Our premium portfolio includes the Jack Daniel\u2019s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplom\u00e1tico Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 4,900 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.brown-forman.com%2F&amp;esheet=54569958&amp;newsitemid=20260713971184&amp;lan=en-US&amp;anchor=brown-forman.com&amp;index=1&amp;md5=d10e2fff1051e06739ae11203a2c206b\">brown-forman.com<\/a> and stay connected with us on LinkedIn, Instagram, and X.<\/p>\n<p><b>Forward Looking Statements:<\/b><\/p>\n<p>\nThis press release contains statements, estimates, and projections that are \u201cforward-looking statements\u201d as defined under U.S. federal securities laws. Words such as \u201caim,\u201d \u201cambition,\u201d \u201canticipate,\u201d \u201caspire,\u201d \u201cbelieve,\u201d \u201ccan,\u201d \u201ccontinue,\u201d \u201ccould,\u201d \u201cenvision,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cexpectation,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cmight,\u201d \u201cplan,\u201d \u201cpotential,\u201d \u201cproject,\u201d \u201cpursue,\u201d \u201csee,\u201d \u201cseek,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d and similar words indicate forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from those expressed in or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOur substantial dependence upon the continued growth of the Jack Daniel\u2019s family of brands<\/p>\n<\/li>\n<li>\nSubstantial competition from new entrants, consolidations by competitors and retailers, and other competitive activities, such as pricing actions (including price reductions, promotions, discounting, couponing, or free goods), marketing, category expansion, product introductions, or entry or expansion in our geographic markets or distribution networks<\/p>\n<\/li>\n<li>\nDisruption of our distribution network or inventory fluctuations in our products by distributors, wholesalers, or retailers<\/p>\n<\/li>\n<li>\nRisks from changes to the trade policies, tariffs, and import and export regulations of the United States or foreign governments and the effectiveness of our actions to mitigate the negative impact on our margins, sales, and\/or distributors<\/p>\n<\/li>\n<li>\nChanges in consumer preferences, consumption, or purchase patterns \u2013 particularly away from larger producers in favor of small distilleries or local producers, or away from brown spirits, our premium products, or spirits generally, and our ability to anticipate or react to them; further legalization of marijuana; bar, restaurant, travel, or other on-premise declines; shifts in demographic or health and wellness trends; or unfavorable consumer reaction to new products, line extensions, package changes, product reformulations, or other product innovation<\/p>\n<\/li>\n<li>\nRoute-to-consumer changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in higher fixed costs<\/p>\n<\/li>\n<li>\nProduction facility, aging warehouse, or supply chain disruption<\/p>\n<\/li>\n<li>\nImprecision in supply\/demand forecasting<\/p>\n<\/li>\n<li>\nHigher costs, lower quality, or unavailability of energy, water, raw materials, product ingredients, or labor<\/p>\n<\/li>\n<li>\nRisks associated with acquisitions, dispositions, business partnerships, or investments \u2013 such as acquisition integration, termination difficulties or costs, or impairment in recorded value<\/p>\n<\/li>\n<li>\nUnfavorable global or regional economic conditions and related economic slowdowns or recessions, low consumer confidence, high unemployment, weak credit or capital markets, budget deficits, burdensome government debt, austerity measures, higher interest rates, higher taxes, political instability, higher inflation, deflation, lower returns on pension assets, or lower discount rates for pension obligations<\/p>\n<\/li>\n<li>\nNegative publicity related to our company, products, brands, marketing, executive leadership, employees, Board of Directors, family stockholders, operations, business performance, or prospects or risks relating to the increased risk of social media<\/p>\n<\/li>\n<li>\nProduct recalls or other product liability claims, product tampering, contamination, or quality issues<\/p>\n<\/li>\n<li>\nFailure to attract or retain key executive or employee talent<\/p>\n<\/li>\n<li>\nImpact of health epidemics and pandemics, and the risk of the resulting negative economic impacts and related governmental actions<\/p>\n<\/li>\n<li>\nRisks associated with being a U.S.-based company with a global business, including commercial, political, and financial risks; local labor policies and conditions; compliance with local trade practices and other regulations; terrorism, kidnapping, extortion, or other types of violence; and health pandemics<\/p>\n<\/li>\n<li>\nFailure to comply with anti-corruption laws, trade sanctions and restrictions, or similar laws or regulations<\/p>\n<\/li>\n<li>\nFluctuations in foreign currency exchange rates, particularly due to a stronger U.S. dollar<\/p>\n<\/li>\n<li>\nA downgrade or potential downgrade of our credit ratings<\/p>\n<\/li>\n<li>\nChanges in laws, regulatory measures, or governmental policies, especially those affecting production, importation, marketing, labeling, pricing, distribution, sale, or consumption of our beverage alcohol products<\/p>\n<\/li>\n<li>\nTax rate changes (including excise, corporate, sales or value-added taxes, property taxes, payroll taxes, import and export duties, and tariffs) or changes in related reserves, changes in tax rules or accounting standards, and the unpredictability and suddenness with which they can occur<\/p>\n<\/li>\n<li>\nDecline in the social acceptability of beverage alcohol in significant markets<\/p>\n<\/li>\n<li>\nSignificant additional labeling or warning requirements or limitations on availability of our beverage alcohol products<\/p>\n<\/li>\n<li>\nCounterfeiting and inadequate protection of our intellectual property rights<\/p>\n<\/li>\n<li>\nSignificant legal disputes and proceedings, or government investigations<\/p>\n<\/li>\n<li>\nCyberbreach or failure or corruption of our key information technology systems or those of our suppliers, customers, or direct and indirect business partners, or failure to comply with personal data protection laws<\/p>\n<\/li>\n<li>\nOur status as a family \u201ccontrolled company\u201d under New York Stock Exchange rules, and our dual-class share structure<\/p>\n<\/li>\n<\/ul>\n<p>\nFor further information on these and other risks, please refer to our public filings, including the \u201cRisk Factors\u201d section of our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260713971184r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260713971184\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260713971184\/en\/<\/a><\/span><\/p>\n<p>\nElizabeth Conway, Director, External Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:elizabeth_conway@b-f.com\">elizabeth_conway@b-f.com<\/a>; 502-774-7737<\/p>\n<p><a rel=\"nofollow\" href=\"mailto:Brown-Forman@FGSGlobal.com\">Brown-Forman@FGSGlobal.com<\/a><\/p>\n<p>\nSue Perram, VP, Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sue_perram@b-f.com\">sue_perram@b-f.com<\/a>; 502-774-6862<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Kentucky<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Women Other Retail Wine &amp; Spirits Men Specialty Food\/Beverage Lifestyle Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260713971184\/en\/2850754\/3\/Lawson_Whiting_Headshot_2026.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">After nearly 30 years with Brown-Forman, Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260713971184\/en\/2850751\/3\/BF-Logo-Stacked-PMS-8920-Metallic-and-PMS-404_%285%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire Board Initiates Search Process for Successor; Company Reiterates Fiscal 2027 Outlook LOUISVILLE, Ky.&#8211;(BUSINESS WIRE)&#8211; Brown-Forman Corporation (NYSE: BFA, BFB) today announced Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor. The Brown-Forman Board of Directors has initiated a search pursuant to its succession process that will consider internal and external candidates. The process will be led by the Corporate Governance and Nominating Committee, which is chaired by Tracy Skeans. Whiting will remain available to serve in an advisory capacity for a period of time following the appointment of a successor to ensure business continuity and support a smooth &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-981150","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire Board Initiates Search Process for Successor; Company Reiterates Fiscal 2027 Outlook LOUISVILLE, Ky.&#8211;(BUSINESS WIRE)&#8211; Brown-Forman Corporation (NYSE: BFA, BFB) today announced Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor. The Brown-Forman Board of Directors has initiated a search pursuant to its succession process that will consider internal and external candidates. The process will be led by the Corporate Governance and Nominating Committee, which is chaired by Tracy Skeans. Whiting will remain available to serve in an advisory capacity for a period of time following the appointment of a successor to ensure business continuity and support a smooth &hellip; Continue reading &quot;Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T20:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260713971184\/en\/2850754\/4\/Lawson_Whiting_Headshot_2026.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Brown-Forman Announces President &amp; 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CEO Lawson Whiting to Retire - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/","og_locale":"en_US","og_type":"article","og_title":"Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire - Market Newsdesk","og_description":"Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire Board Initiates Search Process for Successor; Company Reiterates Fiscal 2027 Outlook LOUISVILLE, Ky.&#8211;(BUSINESS WIRE)&#8211; Brown-Forman Corporation (NYSE: BFA, BFB) today announced Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor. The Brown-Forman Board of Directors has initiated a search pursuant to its succession process that will consider internal and external candidates. The process will be led by the Corporate Governance and Nominating Committee, which is chaired by Tracy Skeans. Whiting will remain available to serve in an advisory capacity for a period of time following the appointment of a successor to ensure business continuity and support a smooth &hellip; Continue reading \"Brown-Forman Announces President &amp; CEO Lawson Whiting to Retire\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/","og_site_name":"Market Newsdesk","article_published_time":"2026-07-13T20:42:06+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260713971184\/en\/2850754\/4\/Lawson_Whiting_Headshot_2026.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brown-forman-announces-president-ceo-lawson-whiting-to-retire\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Brown-Forman Announces President &amp; 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