{"id":980240,"date":"2026-07-09T09:21:55","date_gmt":"2026-07-09T13:21:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sturgis-harley-davidson-brings-record-breaking-inventory-of-1200-rally-ready-motorcycles-to-the-86th-sturgis-motorcycle-rally\/"},"modified":"2026-07-09T09:21:55","modified_gmt":"2026-07-09T13:21:55","slug":"sturgis-harley-davidson-brings-record-breaking-inventory-of-1200-rally-ready-motorcycles-to-the-86th-sturgis-motorcycle-rally","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sturgis-harley-davidson-brings-record-breaking-inventory-of-1200-rally-ready-motorcycles-to-the-86th-sturgis-motorcycle-rally\/","title":{"rendered":"Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n New\u00a0“Rally Ready” pre-sale program lets riders secure a Harley-Davidson motorcycle before arriving in the Black Hills, alongside\u00a0exclusive “America 250” custom bikes and newly released collector apparel complete the ultimate rally-week experience.<\/i>\n <\/p>\n

\n CHARLOTTE, N.C. and STURGIS, S.D.<\/span>, July 9, 2026<\/span> \/PRNewswire\/ — Sonic Automotive, Inc<\/a>. (NYSE: SAH), one of the nation’s largest automotive and powersports retailers, today announced that Sturgis Harley-Davidson and Black Hills Harley-Davidson will bring a monumental selection of more than 1,200 new and used Harley-Davidson motorcycles to the Black Hills for the 86th Annual Sturgis Motorcycle Rally, taking place Aug. 7\u201316, 2026.<\/p>\n

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\n \"One\n <\/p>\n<\/p><\/div>\n

The Nation’s Largest Inventory: More Than 1,200 Motorcycles Ready to Ride<\/p>\n

The expanded lineup\u00a0represents\u00a0the single largest Harley-Davidson inventory ever brought to one location in the country. It\u00a0gives rallygoers\u00a0an unrivaled opportunity to\u00a0access\u00a0highly sought-after trikes\u00a0alongside a massive selection of new and\u00a0pre-owned\u00a0motorcycles\u00a0in\u00a0every\u00a0color, configuration, and style,\u00a0during one of the world’s most iconic motorcycle events.<\/p>\n

Through the newly launched\u00a0“Rally Ready”\u00a0pre-sale program, riders can shop before rally week, secure their preferred motorcycle, and schedule pickup upon arrival in Sturgis. This program is designed for rallygoers traveling from across the country who want to spend less time searching for the right bike and more time riding the Black Hills. Because this is the most in-demand inventory in the country, these premium motorcycles will go fast. Riders are encouraged to visit SturgisHD.com<\/a> to secure their dream ride before the rally begins.<\/p>\n

“The Sturgis Motorcycle Rally is\u00a0a cornerstone event for the riding community.\u00a0It is an iconic celebration of freedom, the open\u00a0road,\u00a0and the American spirit,” said\u00a0David B. Smith,\u00a0Chairman\u00a0and Chief Executive Officer of Sonic Automotive. “This year, we are proud to bring riders an unmatched Sturgis experience through expanded motorcycle inventory, exclusive limited-edition products,\u00a0and a rally-week experience designed around what riders value most.”<\/p>\n

Limited-Edition America 250 Motorcycles and Collector Merchandise<\/p>\n

To celebrate America’s 250th anniversary, Sturgis Harley-Davidson and Sonic Powersports will introduce the exclusive\u00a0“250 Years of Freedom”\u00a0collection, a limited series of 26 custom Harley-Davidson motorcycles available through Sonic Powersports.<\/p>\n

The motorcycles feature custom silver livery, commemorative 1776\u20132026 badging, patriotic details, premium\u00a0finishes\u00a0and distinctive rally-inspired design elements. The collection will go on pre-sale beginning\u00a0today\u00a0at\u00a0SturgisHD.com<\/a><\/b>. With only 26 motorcycles available, once the collection sells out, it will not be restocked.<\/p>\n

In a powerful showcase of the Sonic Automotive family network, one of these highly coveted, custom motorcycles will be awarded to the winner of the Quaker State 400 at EchoPark Speedway on July 12, uniting Sonic’s premier pre-owned automotive brand, EchoPark Automotive, with its elite powersports division.<\/p>\n

Sturgis Harley-Davidson will also launch exclusive online merchandise drops for collectors and rallygoers, including eight 86th Rally apparel designs and a vintage reprint series inspired by Sturgis Harley-Davidson graphics from the 1990s and 2000s. The limited-edition apparel drops are available now online only at\u00a0SturgisHD.com<\/a>.<\/p>\n

“Preparing for the Sturgis Rally is a year-round effort that starts with understanding what riders want most from their rally experience,” said\u00a0Jeff Dyke, President of Sonic Automotive.<\/b> “This year, we have expanded our inventory, introduced new ways for riders to secure motorcycles before arriving, and developed exclusive products that can only be found through our dealerships. We are ready to welcome riders from across the country and deliver an experience that matches the scale and energy of\u00a0Sturgis.”<\/p>\n