{"id":979693,"date":"2026-07-08T10:11:56","date_gmt":"2026-07-08T14:11:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/weight-watchers-and-flavcity-announce-collaboration-focused-on-strength-nutrition-and-community\/"},"modified":"2026-07-08T10:11:56","modified_gmt":"2026-07-08T14:11:56","slug":"weight-watchers-and-flavcity-announce-collaboration-focused-on-strength-nutrition-and-community","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/weight-watchers-and-flavcity-announce-collaboration-focused-on-strength-nutrition-and-community\/","title":{"rendered":"Weight Watchers and FlavCity Announce Collaboration Focused on Strength, Nutrition, and Community"},"content":{"rendered":"

\nThe collaboration introduces a limited-edition Whipped Lemonade protein smoothie powder*, complemented by Summer Strength Club, a new 10-week experience designed to help members build momentum through Labor Day
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NEW YORK, July 08, 2026 (GLOBE NEWSWIRE) — WW International, Inc. (NASDAQ: WW) (\u201cWeight Watchers\u201d), the global leader in science-backed weight health, today announced a new summer collaboration with FlavCity, the fast-growing health and wellness brand known for bringing transparency, simplicity, and authenticity to everyday food choices.<\/p>\n

As Weight Watchers’ official protein collaborator of the summer, FlavCity will help power the brand’s focus on strength, nutrition, and community. The collaboration debuts with the limited-edition Weight Watchers x FlavCity\u00ae Whipped Lemonade protein smoothie powder, available now through FlavCity’s TikTok Shop and ShopFlavCity.com. Featuring\u00a025 grams of protein<\/strong>, 10 grams of collagen, and no artificial flavors per serving for just 4 Points\u00ae value, the summer-inspired product was created to help people stay on track with their nutrition goals throughout the season.<\/p>\n

As part of the product launch, Weight Watchers is introducing Summer Strength Club<\/u><\/strong><\/a>, a new 10-week member experience featuring appearances from FlavCity founder Bobby Parrish designed to help current Weight Watchers members and non-members build strength and maintain momentum every Friday through Labor Day. Summer Strength Club will offer expert coaching, workouts, recipes, challenges, and community support.<\/p>\n

“FlavCity has built an incredibly engaged community around making healthier choices feel more approachable, which makes them a natural partner for Weight Watchers. Together, we’re bringing our members fresh ways to support their goals \u2014 from the Whipped Lemonade collaboration to Summer Strength Club,\u201d said Julie Rice, Chief Experience Officer at Weight Watchers.<\/p>\n

“Eating better doesn\u2019t have to be complicated. When you have access to real ingredients and simple ways to add more protein to your day, healthy habits become a lot easier to stick with,\u201d said Bobby Parrish, Founder of FlavCity. \u201cThis collaboration brings together two brands that care deeply about helping people build healthier habits with real ingredients, practical nutrition, and a supportive community behind them.\u201d<\/p>\n

\n Summer Strength Club: 10 Weeks of Strength, Nutrition, and Community<\/strong>
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Designed to help participants stay engaged and accountable throughout the summer, Summer Strength Club was built around three core components:<\/p>\n