{"id":979296,"date":"2026-07-07T11:05:33","date_gmt":"2026-07-07T15:05:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-enters-the-social-chat\/"},"modified":"2026-07-07T11:05:33","modified_gmt":"2026-07-07T15:05:33","slug":"klaviyo-enters-the-social-chat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-enters-the-social-chat\/","title":{"rendered":"Klaviyo Enters the (Social) Chat"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Klaviyo Enters the (Social) Chat<\/b><\/p>\n<p class=\"bwalignc\"><i>New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth<\/i><\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences.<\/p>\n<p>\nSocial has become one of the most important channels for customer engagement. However, for most brands, interactions like comments, direct messages, mentions, creator partnerships, and user-generated content remain disconnected from the systems they use to understand, market to, and convert customers. Klaviyo Social Marketing brings those signals directly into the CRM, providing marketers with a complete view of every customer, and making it easy to leverage social engagement to create more personalized experiences across every channel.<\/p>\n<p>\nWith Klaviyo Social Marketing, marketers can:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Turn followers into subscribers<\/b> through Social Auto-replies that collect email, text, and WhatsApp consent and zero-party customer data\n<\/li>\n<li><b>Enrich customer profiles <\/b>by capturing social interactions, content, and engagement signals; then use those insights to build more relevant audiences, design targeted campaigns, and automate tailored outreach\n<\/li>\n<li><b>Activate their best content across every channel <\/b>by capturing owned and user-generated content in one centralized library; using AI-powered insights to automatically surface what\u2019s resonating and reuse top-performing assets across omnichannel campaigns and flows\n<\/li>\n<\/ul>\n<p>\n\u201cFor years, social has been one of the richest sources of customer insight, yet it has largely existed outside the systems brands use to build customer relationships,\u201d said Jamie Domenici, Chief Marketing Officer of Klaviyo. \u201cThe future of marketing isn\u2019t about treating social as a separate channel. It\u2019s about making it part of a unified, omnichannel marketing strategy. By connecting social engagement to the rest of the customer journey, we\u2019re helping brands turn social interactions into lasting customer relationships.\u201d<\/p>\n<p>\nEarly customers are already seeing the impact. Australian swimwear brand Kulani Kinis uses Klaviyo Social Marketing to connect social engagement data with its broader customer experience strategy. Since implementing the solution, the brand has grown its global ambassador program to more than 130,000 members, quintupling its size; and has collected more than 4,800 user-generated social posts tagging the brand in the past year.<\/p>\n<p>\n\u201cFor a long time, organic social was on an island while the rest of our marketing stack worked together. Klaviyo Social Marketing changed that by helping us connect social and ecommerce data, giving us a more complete view of our customers and making it easier to deliver more relevant experiences across channels. As we&#8217;ve scaled our brand ambassador program, that visibility has helped us better understand what content resonates and where our community is most engaged,\u201d said Jemma Sears, Marketing Manager at Kulani Kinis.<\/p>\n<p>\nThe launch of Klaviyo Social Marketing expands Klaviyo&#8217;s vision for an autonomous B2C CRM, helping marketers bring together customer data, marketing, service, analytics, and AI within a single platform. The social engagement signals captured through Klaviyo Social Marketing accelerate list growth and enrich the customer context used across Klaviyo&#8217;s AI-powered marketing, service, and analytics experiences, empowering brands to deliver more personalized omnichannel marketing and richer customer relationships.<\/p>\n<p>\nAs of June 30, 2026, Klaviyo Social Marketing is generally available to all users. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.klaviyo.com%2Fproducts%2Fsocial&amp;esheet=54565793&amp;newsitemid=20260707704292&amp;lan=en-US&amp;anchor=klaviyo.com%2Fproducts%2Fsocial&amp;index=1&amp;md5=d8294cc894af07dc6418272b91232ad0\">klaviyo.com\/products\/social<\/a>.<\/p>\n<p><b>About Klaviyo<\/b><\/p>\n<p>\nKlaviyo (CLAY-vee-oh) is an autonomous B2C CRM that powers more valuable customer experiences. We unify a flexible, scalable data platform, intelligence that gets smarter with every interaction, and action across Marketing and Service to help businesses turn real-time customer data into personalization at scale. High-growth enterprises like Mattel, TaylorMade, Glossier, Liquid Death, Daily Harvest and more than 196,000 other paying customers leverage Klaviyo\u2019s actionable infrastructure and our more than 350 integrations to deliver measurable outcomes through faster, higher-quality experiences.<\/p>\n<p>\nSource: Klaviyo, Inc.<\/p>\n<p>\nTag: IR<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260707704292r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260707704292\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260707704292\/en\/<\/a><\/span><\/p>\n<p><b>Press<br \/>\n<\/b><br \/>Danielle Zanatta<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@klaviyo.com\">press@klaviyo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Data Management Communications Social Media Technology Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Klaviyo Enters the (Social) Chat New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth BOSTON&#8211;(BUSINESS WIRE)&#8211; Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences. Social has become one of the most important channels for customer engagement. However, for most brands, interactions like comments, direct messages, mentions, creator partnerships, and user-generated content remain disconnected from the systems they use to understand, market to, and convert customers. Klaviyo Social Marketing brings those signals directly into the CRM, providing marketers with a complete view of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-enters-the-social-chat\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Klaviyo Enters the (Social) Chat&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-979296","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klaviyo Enters the (Social) Chat - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-enters-the-social-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klaviyo Enters the (Social) Chat - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Klaviyo Enters the (Social) Chat New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth BOSTON&#8211;(BUSINESS WIRE)&#8211; Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences. Social has become one of the most important channels for customer engagement. However, for most brands, interactions like comments, direct messages, mentions, creator partnerships, and user-generated content remain disconnected from the systems they use to understand, market to, and convert customers. 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