{"id":979080,"date":"2026-07-07T10:25:37","date_gmt":"2026-07-07T14:25:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/"},"modified":"2026-07-07T10:25:37","modified_gmt":"2026-07-07T14:25:37","slug":"briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/","title":{"rendered":"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122"},"content":{"rendered":"<div class=\"mw_release\">\n<ul type=\"disc\">\n<li style=\"text-align:justify\">\n          <strong><br \/>\n            <em>Charles River Associates (CRA) to evaluate epidemiology, pricing, prescriber dynamics, and market access potential for Bria-IMT in metastatic breast cancer in the US<\/em><br \/>\n          <\/strong>\n        <\/li>\n<li style=\"text-align:justify\">\n          <strong><br \/>\n            <em>Kaleio to support brand strategies and customized commercial-readiness solutions<\/em><br \/>\n          <\/strong>\n        <\/li>\n<li style=\"text-align:justify\">\n          <strong><br \/>\n            <em>Bria-IMT is currently being evaluated in Bria-Cell\u2019s ongoing pivotal Phase 3 study in metastatic breast cancer<\/em><br \/>\n          <\/strong><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\">PHILADELPHIA and VANCOUVER, British Columbia, July  07, 2026  (GLOBE NEWSWIRE) &#8212; BriaCell Therapeutics Corp. (Nasdaq: BCTX, BCTXL) (TSX: BCT) (\u201cBriaCell\u201d or the \u201cCompany\u201d), a clinical-stage biotechnology company developing novel immunotherapies to transform cancer care, today announced that it has engaged Charles River Associates (CRA) (Nasdaq: CRAI) and Kaleio, Inc. to support commercial strategy, market access evaluation and brand planning for Bria-IMT.<\/p>\n<p align=\"justify\">Bria-IMT is currently being evaluated in BriaCell\u2019s ongoing pivotal Phase 3 study (ClinicalTrials.gov identifier: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5GQmITGRiXD4hEtcqZ4AtVPGuwzVxQ2O_c-Om7TkIYqTtJPg4EPY_Zz8yUGH8rmfF1Y81CPXr5Je9oHWkoa7nv5cn58HWaY_S-YM_AR_6MqdGIh4-2MSTwQ_bz_JwpD_\" rel=\"nofollow\" target=\"_blank\">NCT06072612<\/a>) in metastatic breast cancer and is not a commercially approved therapy. These engagements represent a prudent commercial-readiness step as BriaCell continues to evaluate BRIA-IMT and prepares for potential future commercialization planning and strategic discussions, subject to successful clinical development and applicable regulatory approvals.<\/p>\n<p align=\"justify\">\n        <strong>About BriaCell Therapeutics Corp.<\/strong>\n      <\/p>\n<p align=\"justify\">BriaCell is a clinical-stage biotechnology company that develops novel immunotherapies to transform cancer care. More information is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IqXWkcOKC-twLGXfRnrVnvMVweaxCIinRh77SzOY4buRIUxxMIQ3u_OvHEGBm0skhLKM_RpzJDJE1Lr6K7vT8qieOKKXmGbbQ2UQ8fq6D8g=\" rel=\"nofollow\" target=\"_blank\">https:\/\/briacell.com\/<\/a>.<\/p>\n<p align=\"justify\">\n        <strong>Safe Harbor<\/strong>\n      <\/p>\n<p align=\"justify\">This press release contains \u201cforward-looking statements\u201d that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201ccontemplate,\u201d \u201ccould,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cseek,\u201d \u201cmay,\u201d \u201cmight,\u201d \u201cplan,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cproject,\u201d \u201ctarget,\u201d \u201caim,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements, including those about BriaCell\u2019s engagement of Charles River Associates and Kaleio, Inc.\u00a0 to support commercial strategy, market access evaluation, and brand planning for Bria\u2011IMT, the potential commercialization and market access opportunities for Bria\u2011IMT, any potential future commercialization planning and strategic discussions, and the ongoing evaluation of Bria\u2011IMT in BriaCell\u2019s pivotal Phase 3 study in metastatic breast cancer, are based on BriaCell\u2019s current expectations and are subject to inherent uncertainties, risks, and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully under the heading \u201cRisks and Uncertainties\u201d in the Company&#8217;s most recent Management\u2019s Discussion and Analysis, under the heading &#8220;Risk Factors&#8221; in the Company&#8217;s most recent Annual Information Form, and under \u201cRisks and Uncertainties\u201d in the Company&#8217;s other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under the Company&#8217;s profiles on SEDAR+ at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RBFoTbCrWmDH_tLT36pxgr9r_Y9CBp4Zcy_L9oV2dugL0C6NO2EDjEoLyH_P9jFyMIXfBrItmoqeo23AlOzufxaIMneiX9Xki8CxWnq1BLk=\" rel=\"nofollow\" target=\"_blank\"><strong>www.sedarplus.ca<\/strong><\/a> and on EDGAR at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RBFoTbCrWmDH_tLT36pxgo2YuBSxT62AZPwpS9zHrI4C5jqEgNB2s6iKkqc8pNFDlQbOu5HaIiZTHX_xKWcUaw==\" rel=\"nofollow\" target=\"_blank\"><strong>www.sec.gov<\/strong><\/a>. Forward-looking statements contained in this announcement are made as of this date, and BriaCell Therapeutics Corp. undertakes no duty to update such information except as required under applicable law.<\/p>\n<p align=\"justify\">Neither the Toronto Stock Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Toronto Stock Exchange) accepts responsibility for the adequacy or accuracy of this release.<\/p>\n<p align=\"left\">\n        <strong>Contact Information<\/strong>\n      <\/p>\n<p align=\"left\">\n        <strong>Company Contact:<\/strong><br \/>\n        <br \/>William V. Williams, MD<br \/>President &amp; CEO<br \/>1-888-485-6340<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cQvXUayO5975E9e3cszKeI_MrlvT9iX8mIEQcnnhZ99ZXc6qrsJwmdVzJXEccoQb8SVa5Uzcf7LSJf66-BVeCz4IFRTz_wfdLCG3FPSqDjQ=\" rel=\"nofollow\" target=\"_blank\">info@briacell.com<\/a>\u00a0<\/p>\n<p align=\"left\">\n        <strong>Investor Relations Contact:<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fa6hve01rhaKQuTQIUumSw_hyTUoR4S_Rjq-uf9UJkR-LqcIUEw7YqhLAH-Glb0EOyk6IZD-XftZuDmSg5_PGcxU68xZKncWjMLfer_HWA0=\" rel=\"nofollow\" target=\"_blank\">investors@briacell.com<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc1NzY0NCM3Njc5MzYyIzIwOTA2NTg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MmRlYjJlYjItOTdhNC00MGQ4LWE1NWEtMWI5ZDZhMzE1OGQzLTExMDIyMjktMjAyNi0wNy0wNy1lbg==\/tiny\/BriaCell-Therapeutics-Corp-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Charles River Associates (CRA) to evaluate epidemiology, pricing, prescriber dynamics, and market access potential for Bria-IMT in metastatic breast cancer in the US Kaleio to support brand strategies and customized commercial-readiness solutions Bria-IMT is currently being evaluated in Bria-Cell\u2019s ongoing pivotal Phase 3 study in metastatic breast cancer PHILADELPHIA and VANCOUVER, British Columbia, July 07, 2026 (GLOBE NEWSWIRE) &#8212; BriaCell Therapeutics Corp. (Nasdaq: BCTX, BCTXL) (TSX: BCT) (\u201cBriaCell\u201d or the \u201cCompany\u201d), a clinical-stage biotechnology company developing novel immunotherapies to transform cancer care, today announced that it has engaged Charles River Associates (CRA) (Nasdaq: CRAI) and Kaleio, Inc. to support commercial strategy, market access evaluation and brand planning for Bria-IMT. Bria-IMT is currently being evaluated in BriaCell\u2019s ongoing pivotal Phase 3 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-979080","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Charles River Associates (CRA) to evaluate epidemiology, pricing, prescriber dynamics, and market access potential for Bria-IMT in metastatic breast cancer in the US Kaleio to support brand strategies and customized commercial-readiness solutions Bria-IMT is currently being evaluated in Bria-Cell\u2019s ongoing pivotal Phase 3 study in metastatic breast cancer PHILADELPHIA and VANCOUVER, British Columbia, July 07, 2026 (GLOBE NEWSWIRE) &#8212; BriaCell Therapeutics Corp. (Nasdaq: BCTX, BCTXL) (TSX: BCT) (\u201cBriaCell\u201d or the \u201cCompany\u201d), a clinical-stage biotechnology company developing novel immunotherapies to transform cancer care, today announced that it has engaged Charles River Associates (CRA) (Nasdaq: CRAI) and Kaleio, Inc. to support commercial strategy, market access evaluation and brand planning for Bria-IMT. Bria-IMT is currently being evaluated in BriaCell\u2019s ongoing pivotal Phase 3 &hellip; Continue reading &quot;BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T14:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc1NzY0NCM3Njc5MzYyIzIwOTA2NTg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122\",\"datePublished\":\"2026-07-07T14:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\\\/\"},\"wordCount\":565,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTc1NzY0NCM3Njc5MzYyIzIwOTA2NTg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\\\/\",\"name\":\"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/","og_locale":"en_US","og_type":"article","og_title":"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122 - Market Newsdesk","og_description":"Charles River Associates (CRA) to evaluate epidemiology, pricing, prescriber dynamics, and market access potential for Bria-IMT in metastatic breast cancer in the US Kaleio to support brand strategies and customized commercial-readiness solutions Bria-IMT is currently being evaluated in Bria-Cell\u2019s ongoing pivotal Phase 3 study in metastatic breast cancer PHILADELPHIA and VANCOUVER, British Columbia, July 07, 2026 (GLOBE NEWSWIRE) &#8212; BriaCell Therapeutics Corp. (Nasdaq: BCTX, BCTXL) (TSX: BCT) (\u201cBriaCell\u201d or the \u201cCompany\u201d), a clinical-stage biotechnology company developing novel immunotherapies to transform cancer care, today announced that it has engaged Charles River Associates (CRA) (Nasdaq: CRAI) and Kaleio, Inc. to support commercial strategy, market access evaluation and brand planning for Bria-IMT. Bria-IMT is currently being evaluated in BriaCell\u2019s ongoing pivotal Phase 3 &hellip; Continue reading \"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/","og_site_name":"Market Newsdesk","article_published_time":"2026-07-07T14:25:37+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc1NzY0NCM3Njc5MzYyIzIwOTA2NTg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122","datePublished":"2026-07-07T14:25:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/"},"wordCount":565,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTc1NzY0NCM3Njc5MzYyIzIwOTA2NTg=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/briacell-engages-consulting-and-branding-firms-to-support-commercial-and-market-access-evaluation-of-bria-imt\/","name":"BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT\u2122 - 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