{"id":978760,"date":"2026-07-06T11:36:18","date_gmt":"2026-07-06T15:36:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cant-wash-this-febreze-takes-on-the-stink-behind-soccers-biggest-summer\/"},"modified":"2026-07-06T11:36:18","modified_gmt":"2026-07-06T15:36:18","slug":"cant-wash-this-febreze-takes-on-the-stink-behind-soccers-biggest-summer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cant-wash-this-febreze-takes-on-the-stink-behind-soccers-biggest-summer\/","title":{"rendered":"Can\u2019t Wash This: Febreze Takes on the Stink Behind Soccer\u2019s Biggest Summer"},"content":{"rendered":"

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Can\u2019t Wash This: Febreze Takes on the Stink Behind Soccer\u2019s Biggest Summer<\/b><\/p>\n

Through a partnership with Major League Soccer, Trevor Noah, MLS club boot room refreshes and a traveling Boot Room Tour, Febreze Fabric is helping fight odors on the gear, couches, cars and game-day spaces the washing machine can\u2019t handle.<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nSoccer in the U.S. is having its biggest moment yet, and Febreze is taking on one of the game\u2019s most relatable side effects: thestink. Today, Febreze announced Can\u2019t Wash This<\/b>, a new soccer-inspired campaign built on a simple truth: as the game grows, so do the gear piles, car rides, watch parties and soft surfaces that pick up odor but can\u2019t always go in the wash.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260706491395\/en\/<\/a><\/p>\n

\"Trevor<\/p>\n

Trevor Noah films Febreze campaign content for What Now? with Trevor Noah inside an MLS boot room, helping bring Febreze\u2019s new \u201cCan\u2019t Wash This\u201d campaign to life by spotlighting how Febreze Fabric fights odors on soccer gear and soft surfaces that can\u2019t always be tossed in the wash.<\/p>\n<\/div>\n

\nAs the Official Odor Fighter of Major League Soccer, and with an anticipated 47 million new soccer fans expected following the World Cup in North America,* Febreze is turning soccer\u2019s growing fandom into a fresh reason to fight the rise in stink through a campaign featuring Trevor Noah, MLS club boot room refreshes, creator content, a collaboration with multidisciplinary artist Temi Coker and a traveling Boot Room Tour.<\/p>\n

\nThe campaign launches alongside new Febreze-integrated content from Trevor Noah during What Now? with Trevor Noah\u2019<\/i>s<\/i> World Cup coverage. In a first for the podcast, Trevor went on-location to film inside the Red Bulls New York actual boot room, the first time the show has ever left the studio for a brand integration. As a lifelong fan of the sport, Trevor brings authentic passion to the campaign\u2019s central question: what do you do with the gear and spaces that cannot always go in the wash?<\/p>\n

“I have loved soccer my whole life and I’ve been covering this World Cup all summer on What Now? with Trevor Noah because I genuinely love this game. It’s exciting to see how soccer has taken over the U.S., and Febreze felt like a natural fit for that – a brand that plays an integral part in the soccer routine,\u201d said Trevor Noah. \u201cI had a blast recording at the Red Bulls New York Boot Room, and I can say firsthand: if your soccer gear is starting to smell like its own locker room, it’s time for Febreze Fabric.\u201d<\/i><\/p>\n

\nFebreze is also bringing Can’t Wash This to life with MLS clubs including LA Galaxy, FC Cincinnati, Red Bulls New York and Atlanta United through club boot room refreshes and behind-the-scenes team-shot content. To extend the campaign to fans, Febreze partnered with multidisciplinary artist Temi Coker on a scent-inspired boot and Boot Room installation that anchors the Febreze Boot Room Tour, a 40-foot by 40-foot traveling experience designed to show how Febreze Fabric fights odors and freshens hard-to-wash fabrics across soccer life, from the pitch to the ride home to the watch-party couch.<\/p>\n

\nFans can experience Can\u2019t Wash This in person through the Febreze Boot Room Tour, a 40×40 traveling activation featuring a Temi Coker scent-inspired art installation and five interactive stations. Tour stops include:<\/p>\n