{"id":978611,"date":"2026-07-06T08:53:39","date_gmt":"2026-07-06T12:53:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/"},"modified":"2026-07-06T08:53:39","modified_gmt":"2026-07-06T12:53:39","slug":"shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/","title":{"rendered":"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwlistdisc { list-style-type: disc }\n.bwpadl0 { padding-left: 0px }\n.bwtablemarginb { margin-bottom: 10px }\n.bwvertalignb { vertical-align: bottom }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Shark Beauty<sup>\u00ae<\/sup> Launches FlexStyle<sup>\u00ae<\/sup> IonCurl, the Most Powerful Multi-Styler Yet*<\/b><\/p>\n<p class=\"bwalignc\"><i>IonCurl marks the expansion of the brand\u2019s award winning <\/i><i>FlexStyle<\/i><i><sup>\u00ae<\/sup><\/i><i> franchise, delivering more defined, b<\/i><i>ouncier curls<sup>\u2020<\/sup>, smooth blowouts, less frizz and up to 24-hour shine<\/i><\/p>\n<p>NEEDHAM, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Shark Beauty has launched <strong>FlexStyle IonCurl<\/strong>, the newest addition to its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sharkninja.com%2Fbeauty%2Fhaircare%2Fhair-stylers&amp;esheet=54562898&amp;newsitemid=20260706434915&amp;lan=en-US&amp;anchor=FlexStyle+franchise&amp;index=1&amp;md5=448f7cc4714439404dfaf64aad0b8527\">FlexStyle franchise<\/a>.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842621\/4\/HD840PU.jpg\" alt=\"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0\" \/><\/p>\n<p style=\"font-size:85%\">Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0<\/p>\n<\/div>\n<p>\nPowered by Ion Smooth Technology and CoandaBoost\u2122, IonCurl delivers visibly smoother**, shiny hair with less frizz and bouncier, more defined curls<i><sup>\u2020<\/sup><\/i>, all without heat damage. Building on the success of the FlexStyle ecosystem, IonCurl is the precision upgrade for consumers who demand more from their styling routine.<\/p>\n<p>\n\u201cUnderstanding consumer pain points and delivering solutions is at the core of everything we create at Shark Beauty,\u201d said Julie Bailey Blanche, VP Global Shark Marketing. \u201cFrizz, curl definition, and the time it takes to get there \u2014 these are real challenges we set out to solve. Consumers shouldn&#8217;t have to choose between performance and hair health, or between speed and results. Shark<sup>\u00ae<\/sup> FlexStyle IonCurl is our answer to that.\u201d<\/p>\n<p><b>A New Standard in Air Styling Performance<\/b><\/p>\n<p>\nFlexStyle IonCurl introduces two breakthrough technologies engineered to tackle frizz, curl definition, and speed.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nIon Smooth Technology: Neutralizes static, reduces frizz, and smooths flyaways for visibly shiny, healthier-looking hair.<\/p>\n<\/li>\n<li>\nCoandaBoost Technology: Enhanced airflow wraps hair tighter around the barrel for more defined, bouncier curls, delivering the strongest curl wrap effect yet from the FlexStyle franchise.<\/p>\n<\/li>\n<li>\nThe Most Powerful Hot Air Multi-Styler*: High-velocity airflow means quick drying and styling, so consumers spend less time getting there.<\/p>\n<\/li>\n<\/ul>\n<p><b>Expansion of the FlexStyle Franchise: A System for Every Styler<\/b><\/p>\n<p>\nIonCurl joins a growing portfolio of tools designed for every hair need and every stage of the styling journey.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFlexStyle: The versatile, do-it-all system for premium air styling<\/p>\n<\/li>\n<li>\nFlexStyle IonCurl: Precision curl definition, shine, and frizz control, as the most powerful multi-styler in the franchise<\/p>\n<\/li>\n<li>\nFlexStyle Glam\u2122: The luxury wet-to-dry ceramic styling system for maximum versatility and luxury results<\/p>\n<\/li>\n<\/ul>\n<p><b>Availability<\/b><\/p>\n<p>\nShark<sup>\u00ae<\/sup> FlexStyle<sup>\u00ae<\/sup> IonCurl will be available beginning July 6, 2026 on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsharkninja.com&amp;esheet=54562898&amp;newsitemid=20260706434915&amp;lan=en-US&amp;anchor=sharkninja.com&amp;index=2&amp;md5=1d4d48d68f50077858c79d870470a211\">sharkninja.com<\/a>, for $349.99.<\/p>\n<p><b>About SharkNinja:<\/b><\/p>\n<p>\nSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people\u2019s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company\u2019s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsharkninja.com&amp;esheet=54562898&amp;newsitemid=20260706434915&amp;lan=en-US&amp;anchor=sharkninja.com&amp;index=3&amp;md5=19467d013e8d5f1af601ff0884885734\">sharkninja.com<\/a> and follow @SharkNinja.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl\">\n<tr>\n<td class=\"bwvertalignb bwpadl0\" rowspan=\"1\" colspan=\"1\"><i>* vs hot air styler US market<\/i><\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignb bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><i>\u2020 vs Shark FlexStyle<\/i><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignb bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><i>** vs air drying<\/i><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260706434915r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/<\/a><\/span><\/p>\n<p>\nSharkNinja<br \/>\n<br \/>Investor Relations: <a rel=\"nofollow\" href=\"mailto:ir@sharkninja.com\">ir@sharkninja.com<br \/>\n<\/a><br \/>Public Relations: <a rel=\"nofollow\" href=\"mailto:pr@sharkninja.com\">pr@sharkninja.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Other Retail Specialty Consumer Electronics Technology Luxury Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842621\/3\/HD840PU.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842623\/3\/HD840PU_Gallery_3600x3600_4.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842624\/3\/HD840PU_Gallery_3600x3600_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet* IonCurl marks the expansion of the brand\u2019s award winning FlexStyle\u00ae franchise, delivering more defined, bouncier curls\u2020, smooth blowouts, less frizz and up to 24-hour shine NEEDHAM, Mass.&#8211;(BUSINESS WIRE)&#8211; SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Shark Beauty has launched FlexStyle IonCurl, the newest addition to its FlexStyle franchise. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/ Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0 Powered by Ion Smooth Technology and CoandaBoost\u2122, IonCurl delivers visibly smoother**, shiny hair with less frizz and bouncier, more defined curls\u2020, all without heat damage. Building on the success of the FlexStyle ecosystem, IonCurl &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-978611","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet* - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet* - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet* IonCurl marks the expansion of the brand\u2019s award winning FlexStyle\u00ae franchise, delivering more defined, bouncier curls\u2020, smooth blowouts, less frizz and up to 24-hour shine NEEDHAM, Mass.&#8211;(BUSINESS WIRE)&#8211; SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Shark Beauty has launched FlexStyle IonCurl, the newest addition to its FlexStyle franchise. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/ Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0 Powered by Ion Smooth Technology and CoandaBoost\u2122, IonCurl delivers visibly smoother**, shiny hair with less frizz and bouncier, more defined curls\u2020, all without heat damage. Building on the success of the FlexStyle ecosystem, IonCurl &hellip; Continue reading &quot;Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T12:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842621\/4\/HD840PU.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\",\"datePublished\":\"2026-07-06T12:53:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\\\/\"},\"wordCount\":587,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260706434915\\\/en\\\/2842621\\\/4\\\/HD840PU.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\\\/\",\"name\":\"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet* - 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(NYSE: SN), a global product design and technology company, today announced that Shark Beauty has launched FlexStyle IonCurl, the newest addition to its FlexStyle franchise. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260706434915\/en\/ Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\u00a0 Powered by Ion Smooth Technology and CoandaBoost\u2122, IonCurl delivers visibly smoother**, shiny hair with less frizz and bouncier, more defined curls\u2020, all without heat damage. Building on the success of the FlexStyle ecosystem, IonCurl &hellip; Continue reading \"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/","og_site_name":"Market Newsdesk","article_published_time":"2026-07-06T12:53:39+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842621\/4\/HD840PU.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet*","datePublished":"2026-07-06T12:53:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/"},"wordCount":587,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260706434915\/en\/2842621\/4\/HD840PU.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/shark-beauty-launches-flexstyle-ioncurl-the-most-powerful-multi-styler-yet\/","name":"Shark Beauty\u00ae Launches FlexStyle\u00ae IonCurl, the Most Powerful Multi-Styler Yet* - 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