{"id":977575,"date":"2026-07-01T07:11:24","date_gmt":"2026-07-01T11:11:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/"},"modified":"2026-07-01T07:11:24","modified_gmt":"2026-07-01T11:11:24","slug":"niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/","title":{"rendered":"NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities<\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights business. The acquired business operates in China under the YiMian (\u201c\u4e00\u9762\u201d) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions.<\/p>\n<p>\nThe acquisition expands NIQ\u2019s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments \u2014 advancing NIQ\u2019s mission to deliver The Full View\u2122, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ\u2019s data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions.<\/p>\n<p>\nBy bringing together NIQ\u2019s global intelligence, analytics, and retail measurement capabilities with the acquired business\u2019 rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster, more informed commercial decisions.<\/p>\n<p>\nA key benefit of the acquisition is the introduction of Digital Shelf capabilities in China, enabling NIQ to deliver more consistent and comprehensive eCommerce insights across global and regional markets.<\/p>\n<p>\n\u201cFlywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and Southeast Asia, along with a talented team that complements NIQ\u2019s global scale,\u201d said Rachel White, APAC Regional President of NIQ. \u201cWith the transaction now complete, we are excited to move forward together and help clients navigate today\u2019s increasingly complex digital commerce landscape with richer insights and stronger decision support.\u201d<\/p>\n<p>\n\u201cJoining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients,\u201d said Will Lv, General Manager, Flywheel. \u201cOur expertise in digital commerce intelligence across China and Southeast Asia, combined with NIQ&#8217;s global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth.\u201d<\/p>\n<p>\nThe acquired business supports more than 100 global and regional clients across China and Southeast Asia, reflecting its strong market position and trusted client relationships.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54562962&amp;newsitemid=20260701249579&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=7a590486bdcfe03fff0721d03afc8dcc\">www.niq.com<\/a>.<\/p>\n<p><b>About YIMIAN<\/b><\/p>\n<p>\nYIMIAN is a leading AI-powered commerce intelligence company that transforms digital commerce data into actionable business insights. Leveraging advanced AI and large-scale data from e-commerce and social media platforms, we help brands make informed decisions across strategy, innovation, marketing, sales, and digital commerce operations.<\/p>\n<p>\nTrusted by leading companies in personal care, beauty, food and beverage, automotive, household products, consumer electronics, healthcare, and pet care, YIMIAN provides real-time market intelligence, consumer insights, competitive benchmarking, and performance tracking to accelerate growth in dynamic local markets.<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.yimian.com.cn%2F&amp;esheet=54562962&amp;newsitemid=20260701249579&amp;lan=en-US&amp;anchor=YIMIAN+Official+Website&amp;index=2&amp;md5=1fa69702bb3c032b7ea00764ba222318\">YIMIAN Official Website<\/a><\/p>\n<p>\n#NIQ-IR<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260701249579r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260701249579\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260701249579\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:media.relations@nielseniq.com\">media.relations@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois China United States North America Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Professional Services Search Engine Marketing Technology Other Communications Digital Marketing Data Analytics Retail Marketing Advertising Content Marketing Communications Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260701249579\/en\/2842523\/3\/NIQ-logo-bright-blue-web-1195x508-83d578f.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights business. The acquired business operates in China under the YiMian (\u201c\u4e00\u9762\u201d) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ\u2019s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments \u2014 advancing NIQ\u2019s mission to deliver The Full View\u2122, the most complete understanding of consumer behavior across online and offline &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-977575","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights business. The acquired business operates in China under the YiMian (\u201c\u4e00\u9762\u201d) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ\u2019s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments \u2014 advancing NIQ\u2019s mission to deliver The Full View\u2122, the most complete understanding of consumer behavior across online and offline &hellip; Continue reading &quot;NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T11:11:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260701249579r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; 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Insights business. The acquired business operates in China under the YiMian (\u201c\u4e00\u9762\u201d) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ\u2019s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments \u2014 advancing NIQ\u2019s mission to deliver The Full View\u2122, the most complete understanding of consumer behavior across online and offline &hellip; Continue reading \"NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; Insights Business, Expanding Digital Commerce Intelligence Capabilities\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/","og_site_name":"Market Newsdesk","article_published_time":"2026-07-01T11:11:24+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260701249579r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"NIQ Completes Acquisition of Flywheel\u2019s China and Southeast Asia eCommerce Data &amp; 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