{"id":977429,"date":"2026-06-30T17:08:05","date_gmt":"2026-06-30T21:08:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-retailer-openings-mark-next-phase-of-growth-at-watersound-town-center\/"},"modified":"2026-06-30T17:08:05","modified_gmt":"2026-06-30T21:08:05","slug":"new-retailer-openings-mark-next-phase-of-growth-at-watersound-town-center","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-retailer-openings-mark-next-phase-of-growth-at-watersound-town-center\/","title":{"rendered":"New Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center"},"content":{"rendered":"

<\/p>\n

New Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center<\/b><\/p>\n

PANAMA CITY BEACH, Fla.–(BUSINESS WIRE<\/a>)–
\nThe St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d or the \u201cCompany\u201d) announces the highly anticipated opening of elevated and new-to-market retailers at Watersound Town Center, the Company\u2019s growing open-air lifestyle center located at the entrance to the Watersound Origins\u00ae<\/sup> community in Inlet Beach, Florida. National and regional brands including FP Movement<\/i><\/b>, Hemline<\/i><\/b>, Monkee\u2019s<\/i><\/b> and Sunset Shoes & Lifestyles<\/i><\/b> recently opened their doors, with Johnnie-O<\/i><\/b> expected to follow later this summer. To meet growing demand from other national apparel brand stores, two additional buildings are planned to break ground this year at Watersound Town Center. Retailers planned for these buildings will be announced in the near future.<\/p>\n

\n\u201cWe\u2019re excited to welcome retailers of this stature and celebrate what their openings represent for the future of Watersound Town Center,\u201d said William Brock, St. Joe Vice President of Commercial Real Estate. \u201cEstablished brands like these are deliberate in their site selection process. Their decision to invest in this Center is a strong validation of our market and contributes to the continued momentum occurring here.\u201d<\/p>\n

\nThe recent activity at Watersound Town Center extends beyond apparel retail. Jersey Mike\u2019s Subs and Lagree 30A have opened, expanding dining and wellness offerings, while national homebuilder Fischer Homes has opened an office and showroom. Art-of-Fact(s) has also joined the lifestyle center\u2019s growing collection of businesses, offering curated home d\u00e9cor, gifts and artwork.<\/p>\n

\n\u201cThe recent openings bring new energy and consumer traffic to Watersound Town Center and continue to create the vibrant shopping and dining experience we envision,\u201d said Rebecca Waters, St. Joe Director of Commercial Sales and Leasing. \u201cOur team remains committed to thoughtfully growing the tenant mix and creating a destination that will continue to evolve alongside the community and broader region it serves.\u201d<\/p>\n

\nWatersound Town Center currently features approximately 160,000 square feet of retail, restaurant, service and office space and is 98% leased. Plans call for the center to grow to approximately 400,000 square feet. Supporting that growth, the nearby Watersound Origins, Watersound Camp Creek\u00ae<\/sup> and Watersound Origins Crossings\u00ae<\/sup> residential communities continue to expand, with more than 1,700 completed homes, townhomes and apartment units and additional homesites in various stages of development. For more information about current businesses and leasing opportunities, visit www.watersoundtowncenter.com<\/a><\/p>\n

Important Notice Regarding Forward-Looking Statements<\/span><\/b><\/p>\n

\nThis press release contains \u201cforward-looking statements,\u201d within the meaning of Section 21E of the Exchange Act, including statements regarding future development in Watersound Town Center. These forward-looking statements are qualified in their entirety by cautionary statements and risk factors set forth in St. Joe\u2019s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2025 and subsequent current report filings as well as (1) the ability of Watersound Town Center to complete the proposed construction as currently contemplated and (2) the interest of prospective tenants and customers of Watersound Town Center and homeowners and residents in the Watersound Origins, Watersound Camp Creek and Watersound Origins Crossings communities.<\/p>\n

About The St. Joe Company<\/span><\/b><\/p>\n

\nThe St. Joe Company is a diversified real estate development, asset management and operating company with real estate assets and operations in Northwest Florida. The Company intends to use existing assets for residential, hospitality and commercial ventures. St. Joe has significant residential and commercial land-use entitlements. The Company actively seeks higher and better uses for its real estate assets through a range of development activities. More information about the Company can be found on its website at www.joe.com<\/a>.<\/p>\n

\n\u00a92026 The St Joe Company. \u201cSt. Joe\u00ae<\/sup>,\u201d \u201cJOE\u00ae<\/sup>,\u201d the \u201cTaking Flight\u201d Design\u00ae<\/sup>,\u201d and \u201cSt. Joe (and Taking Flight Design)\u00ae<\/sup>,\u201d \u201cWatersound\u00ae<\/sup>,\u201d \u201cWatersound Camp Creek\u00ae<\/sup>\u201d, \u201cWatersound Origins\u00ae<\/sup>\u201d and \u201cWatersound Origins Crossings\u00ae<\/sup>\u201d are registered service marks of The St. Joe Company.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260630578467\/en\/<\/a><\/span><\/p>\n

Media Contacts<\/span><\/b><\/p>\n

\nThe St. Joe Company, Investor Relations
\n
Marek Bakun
\n
866-417-7132
\n
Marek.Bakun@joe.com<\/a><\/p>\n

\nThe St. Joe Company, Media Relations
\n
Mary Beth Lovingood
\n
850-231-6583
\n
marybeth.lovingood@joe.com<\/a><\/p>\n

KEYWORDS:<\/b> Florida United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Home Goods Residential Building & Real Estate Retail Commercial Building & Real Estate Construction & Property Destinations Travel Luxury Other Retail Department Stores Urban Planning Specialty Vacation Food\/Beverage Fashion Other Construction & Property<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

New Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center PANAMA CITY BEACH, Fla.–(BUSINESS WIRE)– The St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d or the \u201cCompany\u201d) announces the highly anticipated opening of elevated and new-to-market retailers at Watersound Town Center, the Company\u2019s growing open-air lifestyle center located at the entrance to the Watersound Origins\u00ae community in Inlet Beach, Florida. National and regional brands including FP Movement, Hemline, Monkee\u2019s and Sunset Shoes & Lifestyles recently opened their doors, with Johnnie-O expected to follow later this summer. To meet growing demand from other national apparel brand stores, two additional buildings are planned to break ground this year at Watersound Town Center. Retailers planned for these buildings will be announced in … <\/p>\n

Continue reading “New Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-977429","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNew Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-retailer-openings-mark-next-phase-of-growth-at-watersound-town-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Retailer Openings Mark Next Phase of Growth at Watersound\u00ae Town Center PANAMA CITY BEACH, Fla.–(BUSINESS WIRE)– The St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d or the \u201cCompany\u201d) announces the highly anticipated opening of elevated and new-to-market retailers at Watersound Town Center, the Company\u2019s growing open-air lifestyle center located at the entrance to the Watersound Origins\u00ae community in Inlet Beach, Florida. National and regional brands including FP Movement, Hemline, Monkee\u2019s and Sunset Shoes & Lifestyles recently opened their doors, with Johnnie-O expected to follow later this summer. To meet growing demand from other national apparel brand stores, two additional buildings are planned to break ground this year at Watersound Town Center. 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