{"id":976981,"date":"2026-06-30T08:07:34","date_gmt":"2026-06-30T12:07:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\/"},"modified":"2026-06-30T08:07:34","modified_gmt":"2026-06-30T12:07:34","slug":"iff-launches-sensora-an-innovative-pro-fragrance-technology-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\/","title":{"rendered":"IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform<\/b><\/p>\n<p><i>A light-activated fragrance experience enhancer, starting with liquid detergents<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2F&amp;esheet=54562579&amp;newsitemid=20260629247253&amp;lan=en-US&amp;anchor=IFF&amp;index=1&amp;md5=d1d529437df3cf54ac81427bbb003607\">IFF<\/a> (NYSE: IFF) \u2014 a global leader in flavors, fragrances, food ingredients and health and biosciences \u2014 today announced the launch of SENSORA\u2122, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA\u2122 delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260629247253\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260629247253\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260629247253\/en\/2842096\/4\/SENSORA_Image.jpg\" alt=\"SENSORA\u2122, IFF\u2019s light-activated pro-fragrance experience enhancer\" \/><\/p>\n<p style=\"font-size:85%\">SENSORA\u2122, IFF\u2019s light-activated pro-fragrance experience enhancer<\/p>\n<\/div>\n<p>\n\u201cWith SENSORA\u2122, we are advancing fragrance performance into a new territory \u2014 one where scent continues to reveal itself in real life, long after the first moment of use,\u201d said Ana Paula Mendon\u00e7a, president of IFF Scent. \u201cBy combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy.\u201d<\/p>\n<p><b>Where pro-fragrance science meets fragrance experience enhancement<\/b><\/p>\n<p>\nA pro-fragrance is a delivery system designed for the controlled release of scent. At the core of SENSORA\u2122 is an innovative pro-fragrance mechanism engineered to unlock complex olfactive dimensions over time. This activation is triggered by light \u2014 both indoor and outdoor \u2014 enabling a controlled, phased release of scent from storage through wear.<\/p>\n<p>\nSENSORA\u2122 is designed to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSustain fragrance presence well beyond washing and into use<\/p>\n<\/li>\n<li>\nReveal new olfactive facets over time, enhancing richness and sophistication<\/p>\n<\/li>\n<li>\nExtend scent perception for days \u2014 up to 20 days after activation<\/p>\n<\/li>\n<\/ul>\n<p><b>First application: fabric care<\/b><\/p>\n<p>\nToday, IFF introduces Floral Fusion under the SENSORA\u2122 platform \u2014 its first light-activated pro-fragrance specifically designed for liquid detergents \u2014 as part of its fragrance experience enhancer portfolio. It delivers a long-lasting, evolving scent experience, releasing refined floral notes on dry fabrics, enriching the fragrance experience beyond the original scent signature.<\/p>\n<p>\n\u201cSENSORA\u2122 gives our customers a powerful new way to differentiate in laundry care, a category where consumers increasingly expect fragrance to deliver both lasting impact and elevated sensorial pleasure,\u201d said Jan Bechtel, senior vice president of consumer fragrance for IFF Scent. \u201cStarting with liquid detergents, this breakthrough offering creates new opportunities to build memorable product experiences, strengthen brand preference and respond to evolving consumer expectations.\u201d<\/p>\n<p><b>Meeting a clear consumer shift<\/b><\/p>\n<p>\nAn IFF global usage and attitudes survey conducted in 17 countries in 2026 found that consumers are increasingly seeking benefits that go beyond freshness to deliver lasting impact and sensorial pleasure:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMore than one-third expect laundry fragrance to last longer<\/p>\n<\/li>\n<li>\nNearly one in four want scent to remain noticeable for at least four days<\/p>\n<\/li>\n<\/ul>\n<p>\nSENSORA\u2122 responds directly to these expectations, delivering premium scent performance designed for real-life conditions.<\/p>\n<p><b>A scalable platform for future innovation<\/b><\/p>\n<p>\nPart of IFF\u2019s SCENT+\u2122 innovation pillar and grounded in its Science of Performance, SENSORA\u2122 integrates seamlessly into fragrance compositions, giving perfumers precise control to design bespoke performance profiles.<\/p>\n<p>\n\u201cSENSORA\u2122 represents a step-change in how we design fragrance performance,\u201d said Mohammed Ashour, vice president of innovation for IFF Scent. \u201cIts light-activated pro-fragrance mechanism gives perfumers a new level of control to orchestrate how scent evolves, revealing new olfactive facets over time while providing a scalable platform for innovation across applications and categories.\u201d<\/p>\n<p><b>Welcome to IFF<\/b><\/p>\n<p>\nAt IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent, food ingredients, health and biosciences, we\u2019re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love\u2014advancing wellness, delighting the senses and enhancing the human experience. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2F&amp;esheet=54562579&amp;newsitemid=20260629247253&amp;lan=en-US&amp;anchor=iff.com&amp;index=2&amp;md5=42183816c3f6b2e76c5e36eafcdfc878\">iff.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiff%2F&amp;esheet=54562579&amp;newsitemid=20260629247253&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=3&amp;md5=c46eedfd10291532bd624feb7c8a433a\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fiffinc%2F&amp;esheet=54562579&amp;newsitemid=20260629247253&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=a1bd4dc02a87078978089296cc64b0bd\">Instagram<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FInternationalFlavorsandFragrances%2F&amp;esheet=54562579&amp;newsitemid=20260629247253&amp;lan=en-US&amp;anchor=Facebook&amp;index=5&amp;md5=52a559cc85105b7b24e5dd13f905e8db\">Facebook<\/a>.<\/p>\n<p>\n\u00a9 2026 by International Flavors &amp; Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260629247253r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260629247253\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260629247253\/en\/<\/a><\/span><\/p>\n<p>\nContact: Judith Gross, VP, Communications &amp; Branding<br \/>\n<br \/>Department: Scent<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:scentmediarequest@iff.com\">scentmediarequest@iff.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Luxury Women Men Other Science Other Technology Cosmetics Retail Home Goods Consumer Science<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260629247253\/en\/2842096\/3\/SENSORA_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">SENSORA\u2122, IFF\u2019s light-activated pro-fragrance experience enhancer<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260629247253\/en\/729366\/3\/New_IFF_logo_2019.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform A light-activated fragrance experience enhancer, starting with liquid detergents NEW YORK&#8211;(BUSINESS WIRE)&#8211;IFF (NYSE: IFF) \u2014 a global leader in flavors, fragrances, food ingredients and health and biosciences \u2014 today announced the launch of SENSORA\u2122, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA\u2122 delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260629247253\/en\/ SENSORA\u2122, IFF\u2019s light-activated pro-fragrance experience enhancer \u201cWith SENSORA\u2122, we are advancing fragrance performance into a new territory \u2014 one &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-976981","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform A light-activated fragrance experience enhancer, starting with liquid detergents NEW YORK&#8211;(BUSINESS WIRE)&#8211;IFF (NYSE: IFF) \u2014 a global leader in flavors, fragrances, food ingredients and health and biosciences \u2014 today announced the launch of SENSORA\u2122, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA\u2122 delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260629247253\/en\/ SENSORA\u2122, IFF\u2019s light-activated pro-fragrance experience enhancer \u201cWith SENSORA\u2122, we are advancing fragrance performance into a new territory \u2014 one &hellip; Continue reading &quot;IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T12:07:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260629247253\/en\/2842096\/4\/SENSORA_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform\",\"datePublished\":\"2026-06-30T12:07:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\\\/\"},\"wordCount\":688,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260629247253\\\/en\\\/2842096\\\/4\\\/SENSORA_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-sensora-an-innovative-pro-fragrance-technology-platform\\\/\",\"name\":\"IFF Launches SENSORA\u2122, an Innovative Pro-Fragrance Technology Platform - 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Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA\u2122 delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use. This press release features multimedia. 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