{"id":976884,"date":"2026-06-30T05:03:01","date_gmt":"2026-06-30T09:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-launches-ai-agents-that-work-together-to-drive-revenue-for-consumer-brands\/"},"modified":"2026-06-30T05:03:01","modified_gmt":"2026-06-30T09:03:01","slug":"klaviyo-launches-ai-agents-that-work-together-to-drive-revenue-for-consumer-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-launches-ai-agents-that-work-together-to-drive-revenue-for-consumer-brands\/","title":{"rendered":"Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands"},"content":{"rendered":"

<\/p>\n

Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands<\/b><\/p>\n

Built into the same CRM platform, Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction<\/i><\/p>\n

BOSTON–(BUSINESS WIRE<\/a>)–
\nToday, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into Klaviyo’s CRM platform, working from the same real-time customer data across marketing and service to drive revenue.<\/p>\n

\nBrands are investing in AI but most aren’t seeing the return. Generic AI gives generic results because it doesn’t know your brand voice, your customer history, or which signals actually matter. It treats every customer the same, and without the intelligence to read behavioral signals, purchase history, and real-time intent together, the revenue opportunity stays hidden.<\/p>\n

\nComposer and Customer Agent are built to change that. Most platforms keep marketing and service in separate silos \u2014 agents that don\u2019t talk to each other, data that never crosses. Klaviyo tears that wall down. Built into the Klaviyo CRM platform, both agents work off the same real-time customer profile, and every action enriches the data the other uses. When Customer Agent resolves a conversation, it writes preferences, product interests, and intent signals back to the customer record \u2014 data Composer uses to build smarter marketing campaigns. When Composer launches a campaign, that engagement informs how Customer Agent personalizes the next interaction.<\/p>\n

\nThe more each agent works, the smarter both become, and the result is a flywheel that doesn’t just improve experiences \u2014 it drives revenue over time.<\/p>\n

\n\u201cBusinesses aren\u2019t struggling because they lack AI tools \u2014 they\u2019re struggling because most AI can\u2019t act on the context that matters,\u201d said Jamie Domenici, Chief Marketing Officer of Klaviyo. \u201cThe next era of consumer experiences will be defined by companies that can combine AI with deep customer understanding to move faster, personalize better, and turn customer insights into growth. Composer and Customer Agent help brands put that understanding to work.\u201d<\/p>\n

Composer: The marketing agent that knows your business and grows it<\/b><\/p>\n

\nComposer is now available in public beta, built to solve the two problems every marketing team shares: knowing where to focus and not having enough time.<\/p>\n

\nComposer identifies the biggest opportunities, builds the campaigns to capture them, and executes the work automatically. Simply ask Composer what to focus on and it runs a full audit of every live campaign, flow, and segment to surface a ranked list of revenue opportunities. For example, it could identify an abandoned cart flow that’s underperforming and hasn’t been revisited in months, a welcome journey where new customers are dropping off before they make their first purchase, or a lapsed segment of high-value buyers who haven’t heard from you in 90 days.<\/p>\n

\nSelect one, and Composer identifies areas to gain revenue, recommends what to do about it, and then builds the complete cross-channel campaign \u2014 email and text, audience and content \u2014 drawing on 14 years of customer context, best practices, and patterns from nearly 200,000 brands, plus your own campaign performance and signals. Everything happens inside Klaviyo, the campaign is ready to review and launch in minutes, and nothing goes live without approval.<\/p>\n

\nBrands including AS Beauty, SPANX, and Dermalogica got early access in private beta and used Composer to uncover opportunities their teams hadn’t had the capacity to find.<\/p>\n

\n\u201cThe visibility Composer provided was unbelievable. It didn’t just identify issues, it helped us understand the context behind them,\u201d said Katherine Cabe, Senior Director of Retention Marketing, AS Beauty. \u201cComposer’s Flow Audit tool surfaced collision issues across our 113-flow library, showing us where automations were unintentionally competing for the same customers, creating unnecessary message volume, and potential revenue loss.\u201d<\/p>\n

Customer Agent knows your customer before they say a word<\/b><\/p>\n

\nThe same customer context that makes Composer smarter is what makes Customer Agent different. Most AI service tools don’t know what a customer bought, what’s in their cart, or what messages they’ve received \u2014 they answer blind, and it leads to a frustrating experience.<\/p>\n

\nCustomer Agent is different because it starts with the same customer data that powers Composer. Recommendations are sharper because they’re informed by the full customer picture \u2014 not just what someone asked in service, but every marketing interaction they\u2019ve engaged with.<\/p>\n

\nBecause Customer Agent is pre-trained on a brand’s data, voice, and policies \u2014 and comes with pre-built skills for the most common retail interactions and multi-lingual support \u2014 brands can be live from day one with no engineering. Now brands can go further, creating any service experience they can imagine with a single prompt. A running brand could describe a \u201cFind My Perfect Gear\u201d quiz and Klaviyo AI builds the entire experience \u2014 the questions, the logic, the product recommendations. Once live, the agent checks its own performance daily, identifies what is not resolving, and keeps improving.<\/p>\n

\nThrough pre-built connectors and open APIs, Customer Agent doesn\u2019t just surface information, it acts. Instead of explaining a return policy, it completes the return. Instead of describing loyalty points, it applies them. It goes where customers are \u2014 configured once, running across web chat, email, SMS, and WhatsApp, or embedded in any custom surface a brand’s team wants to build.<\/p>\n

\nComposer public beta is available beginning today<\/a>. Customer Agent is available<\/a> as a full AI-powered service platform, with additional functionality rolling out throughout 2026.<\/p>\n

About Klaviyo<\/b><\/p>\n

\nKlaviyo (CLAY-vee-oh) is an autonomous B2C CRM that powers more valuable customer experiences. We unify a flexible, scalable data platform, intelligence that gets smarter with every interaction, and action across Marketing and Service to help businesses turn real-time customer data into personalization at scale. High-growth enterprises like Mattel, TaylorMade, Glossier, Liquid Death, Daily Harvest and more than 196,000 other paying customers leverage Klaviyo\u2019s actionable infrastructure and our more than 350 integrations to deliver measurable outcomes through faster, higher-quality experiences.<\/p>\n

\nTag: IR<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260630493754\/en\/<\/a><\/span><\/p>\n

Press
\n<\/b>
Danielle Zanatta
\n
press@klaviyo.com<\/a><\/p>\n

KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Marketing Electronic Commerce Communications Software Retail Data Management Artificial Intelligence Online Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands Built into the same CRM platform, Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction BOSTON–(BUSINESS WIRE)– Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into Klaviyo’s CRM platform, working from the same real-time customer data across marketing and service to drive revenue. Brands are investing in AI but most aren’t seeing the return. Generic AI gives generic results because it doesn’t know your brand voice, your customer history, or which signals actually matter. It treats every customer the … <\/p>\n

Continue reading “Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-976884","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nKlaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-launches-ai-agents-that-work-together-to-drive-revenue-for-consumer-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands Built into the same CRM platform, Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction BOSTON–(BUSINESS WIRE)– Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. 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