{"id":976312,"date":"2026-06-29T01:03:11","date_gmt":"2026-06-29T05:03:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/six-in-ten-uk-consumers-would-stop-using-an-ai-shopping-agent-after-one-mistake-aci-survey-finds\/"},"modified":"2026-06-29T01:03:11","modified_gmt":"2026-06-29T05:03:11","slug":"six-in-ten-uk-consumers-would-stop-using-an-ai-shopping-agent-after-one-mistake-aci-survey-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/six-in-ten-uk-consumers-would-stop-using-an-ai-shopping-agent-after-one-mistake-aci-survey-finds\/","title":{"rendered":"Six in Ten UK Consumers Would Stop Using an AI Shopping Agent After One Mistake, ACI Survey Finds"},"content":{"rendered":"

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Six in Ten UK Consumers Would Stop Using an AI Shopping Agent After One Mistake, ACI Survey Finds<\/b><\/p>\n

Trust remains the critical barrier to adoption of AI-driven shopping tools, as UK consumer survey reveals fears over control, money and accountability<\/i><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nNew research from ACI Worldwide<\/a> (NASDAQ: ACIW), an original innovator in global payments technology, reveals a significant trust gap between artificial intelligence and human decision-makers, highlighting a key barrier to the widespread adoption of AI shopping agents.<\/p>\n

\nA YouGov survey of more than 2,000 UK adults, conducted on behalf of ACI Worldwide, found that just 19% of consumers trust AI assistants to follow rules to set up make every day purchasing decisions, compared with 55% who trust a human expert or adviser. Seven in ten (69%) do not trust AI, even when it follows rules they set, while six in ten (60%) say they would stop using an AI agent after just one mistake.<\/p>\n

\nAI shopping agents are tools that can search, compare and, with a consumer\u2019s permission, complete purchases on their behalf. The findings come as merchants, payment providers and technology platforms increasingly move these tools beyond product discovery and closer to checkout and payment.<\/p>\n

\n\u201cThe findings clearly show that consumers are open to AI helping them shop smarter, but only if they remain firmly in control of both the decision\u2011making and their money,\u201d said Adriana Iordan, head of merchant and payments intelligence at ACI Worldwide. \u201cThey\u2019re telling us very clearly that they won\u2019t hand control of their finances to an autonomous agent without safeguards. This isn\u2019t a capability gap; it\u2019s a trust and confidence gap. If the industry wants adoption, it must prioritise control over capability: explicit approvals, hard spending limits, protected payment details and clear accountability when things go wrong.\u201d<\/p>\n

Key Findings:<\/b><\/p>\n