{"id":976289,"date":"2026-06-26T19:09:06","date_gmt":"2026-06-26T23:09:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/a-first-look-at-the-ugg-willy-chavarria-collaboration-lands-in-paris-two-brands-that-defined-american-style-bring-a-bold-creative-lens-for-men-women\/"},"modified":"2026-06-26T19:09:06","modified_gmt":"2026-06-26T23:09:06","slug":"a-first-look-at-the-ugg-willy-chavarria-collaboration-lands-in-paris-two-brands-that-defined-american-style-bring-a-bold-creative-lens-for-men-women","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/a-first-look-at-the-ugg-willy-chavarria-collaboration-lands-in-paris-two-brands-that-defined-american-style-bring-a-bold-creative-lens-for-men-women\/","title":{"rendered":"A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women."},"content":{"rendered":"

<\/p>\n

\nA First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women.<\/p>\n

–(BUSINESS WIRE<\/a>)–
\nUGG:<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260626927743\/en\/<\/a><\/p>\n

\"Romeo<\/p>\n

Romeo Beckham in UGG\u00ae Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/p>\n<\/div>\n\n\n\n\n\n
\n

WHAT<\/b><\/p>\n<\/td>\n

\n\n

\nMaking its surprise global debut on June 26, 2026 during Spring \/ Summer 2027 Paris Fashion Week, Southern California-based global lifestyle brand UGG\u00ae<\/span><\/b> appeared on the runway at the Willy Chavarria<\/b> show. In an unexpected meeting of two beloved fashion worlds, the iconic brands unveiled a coveted tease of their unisex collaboration, arriving this fall.<\/p>\n

\n\u00a0<\/p>\n

\nThe collaboration between UGG\u00ae and Willy Chavarria unites two brands that have built cultural influence through iconic design, authenticity, community, and a distinct point of view. As a global icon of self-expression and comfort, UGG\u00ae continues to evolve its legacy through partnerships that challenge convention and move conversations forward. Together with Willy Chavarria, one of fashion\u2019s most celebrated voices, the collaboration reimagines the UGG\u00ae brand\u2019s heritage through a lens of identity, craftsmanship, and modern American style, creating a collection that is both deeply rooted in culture and unmistakably forward-looking.<\/p>\n

\n\u00a0<\/p>\n

\n\u201cWe\u2019ve designed this collection to be fierce and friendly. The archival influence of leather culture wrapped in the warmth and intimacy that only UGG can provide. UGG and I remind you that you are untouchable and you are loved. This is my love letter to the outlaw in you,\u201d said Willy Chavarria.<\/p>\n

\n\u00a0<\/p>\n

\nThe convergence of these two creative worlds results in a collection that explores the tension between the toughness and grit of biker culture and the warm, welcoming embrace of UGG\u00ae\u2019s iconic silhouettes. This exploration of strength versus softness serves as the inspiration for the collection, coming to life through recognizable UGG\u00ae designs reinterpreted through Chavarria\u2019s distinct creative lens.<\/p>\n

\n\u00a0<\/p>\n

\nThis marks the first collaboration between UGG\u00ae and Willy Chavarria. Both deeply rooted in community, human experience, and emotion, this collection is bigger than product. Together, they share a belief that clothing and footwear can be more than products; they can be about feeling, identity, and modern American style.<\/p>\n

\n\u00a0<\/p>\n

\nSeen walking down the runway, the unisex UGG\u00ae Willy Chavarria Guard Boot was styled with layered silk boxers and an oversized bomber jacket, the unisex UGG\u00ae Willy Chavarria Biker with a set of vibrant button downs and long shorts, and the UGG\u00ae Hotel Chavarria Slipper with both models sporting that same layered look on top, mesh or long shorts on bottom, and tall white calf socks. A glimpse into the highly anticipated offering, these three styles sit at the intersection of Willy Chavarria\u2019s core aesthetic and the comfort of UGG\u00ae.<\/p>\n

\n\u00a0<\/p>\n

\nIn attendance sporting the collaboration was Romeo Beckham, who walked the runway in the UGG\u00ae Willy Chavarria Biker, Steven Martinez, SAINT-JHN, and Sebastian Yatra.<\/p>\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

WHO:<\/b><\/p>\n<\/td>\n

\n\n

UGG\u00ae<\/a><\/p>\n

Willy Chavarria<\/a><\/p>\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

WHEN:<\/b><\/p>\n<\/td>\n

\n\n

\nJune 26, 2026<\/p>\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

WHERE:<\/b><\/p>\n<\/td>\n

\n\n

\nParis, France<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

About UGG\u00ae<\/b><\/p>\n

\nFounded in 1978 by an Australian surfer on the coast of California, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG\u00ae designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG\u00ae partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.<\/p>\n

About Deckers Brands<\/b><\/p>\n

\nDeckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG\u00ae, HOKA\u00ae, and Teva\u00ae. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com<\/a>.<\/p>\n

About Willy Chavarria<\/b><\/p>\n

\nThe Willy Chavarria mission is to uplift the underrepresented through the transformative power of art and design. The brand\u2019s collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican-American heritage, the beauty found in the streets, and the surrounding culture.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260626927743\/en\/<\/a><\/span><\/p>\n

PRESS CONTACTS:<\/b><\/p>\n

\nUGG\u00ae
\n
Michael Hickey
\n
Manager, Global PR & Giving
\n
michael.hickey@deckers.com<\/a><\/p>\n

\nSarajane McQuaid
\n
Associate Manager, Global PR
\n
sarajane.mcquaid@deckers.com<\/a><\/p>\n

KEYWORDS:<\/b> France Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Men Entertainment Luxury Consumer Fashion Other Manufacturing Textiles Celebrity Retail Women Footwear Manufacturing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Romeo Beckham in UGG\u00ae Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Steven Martinez in the UGG\u00ae Willy Chavarria Guard Boot; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Sebasti\u00e1n Yatra in the UGG\u00ae Hotel Chavarria Slipper; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
SAINT-JHN in the UGG\u00ae Hotel Chavarria Slipper; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
UGG\u00ae Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
UGG\u00ae Willy Chavarria Guard Boot; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Romeo Beckham in UGG\u00ae Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
UGG\u00ae Hotel Chavarria Slipper; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
UGG\u00ae Willy Chavarria Guard Boot ($800)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
UGG\u00ae Willy Chavarria Biker ($500)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
UGG\u00ae Hotel Chavarria Slipper ($190)<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women. –(BUSINESS WIRE)– UGG: This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260626927743\/en\/ Romeo Beckham in UGG\u00ae Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt WHAT Making its surprise global debut on June 26, 2026 during Spring \/ Summer 2027 Paris Fashion Week, Southern California-based global lifestyle brand UGG\u00ae appeared on the runway at the Willy Chavarria show. In an unexpected meeting of two beloved fashion worlds, the iconic brands unveiled a coveted tease of their unisex collaboration, arriving this fall. \u00a0 The collaboration between … <\/p>\n

Continue reading “A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-976289","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nA First Look at the UGG Willy Chavarria Collaboration Lands in Paris. 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260626927743\/en\/ Romeo Beckham in UGG\u00ae Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt WHAT Making its surprise global debut on June 26, 2026 during Spring \/ Summer 2027 Paris Fashion Week, Southern California-based global lifestyle brand UGG\u00ae appeared on the runway at the Willy Chavarria show. In an unexpected meeting of two beloved fashion worlds, the iconic brands unveiled a coveted tease of their unisex collaboration, arriving this fall. \u00a0 The collaboration between … Continue reading \"A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. 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