{"id":975749,"date":"2026-06-25T09:57:22","date_gmt":"2026-06-25T13:57:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/seek-and-niq-join-forces-to-bring-new-consumer-intelligence-apps-to-insight-cloud\/"},"modified":"2026-06-25T09:57:22","modified_gmt":"2026-06-25T13:57:22","slug":"seek-and-niq-join-forces-to-bring-new-consumer-intelligence-apps-to-insight-cloud","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/seek-and-niq-join-forces-to-bring-new-consumer-intelligence-apps-to-insight-cloud\/","title":{"rendered":"Seek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior \u2014 supporting cross-sell analysis, loyalty insights, and smarter growth strategies.<\/i>\n <\/p>\n

\n NASHVILLE, Tenn.<\/span>, June 25, 2026<\/span> \/PRNewswire\/ —\u00a0Seek, the builder of Insight Cloud, today announced a strategic collaboration with NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights.<\/p>\n

\n

\n
\n \"Seek
\n <\/a>\n <\/p>\n<\/p><\/div>\n

For many brands, understanding consumer behavior has meant relying on surveys and focus groups. Now, with NIQ apps on Insight Cloud, CPG teams & leaders can tap directly into real-world purchase-based insights at scale and translate them into repeatable, actionable strategies more quickly. By combining NIQ’s Full View\u2122 of the consumer\u2014integrating consumer panel, retail measurement, and omnichannel data\u2014with enhanced, intuitive experiences through Insight Cloud, the collaboration empowers teams to uncover new opportunities for growth, loyalty, and smarter media and product strategies faster than ever before.<\/p>\n

\n “NIQ has long delivered high-quality, trusted consumer insights at scale. Through our collaboration with Seek, we’re building on that foundation to make those insights even more accessible and faster to activate\u2014bringing intuitive, easy-to-digest modules, seamless integration of multiple data sets, and privacy-first clean room analytics together with the power of our Expanded Omnishopper panel,” said Jim Presley, SVP and General Manager, US Consumer at NIQ.<\/i>\n <\/p>\n

\n Now available on Insight Cloud<\/b>, NIQ’s first four apps turn NIQ’s Expanded Omnishopper panel into instant, practical, and easy-to-use insights designed for CPG growth teams:<\/p>\n

    \n
  1. \n Market Basket Analysis
    <\/b>See which products shoppers purchase together and turn insights into cross-sell revenue.<\/p>\n<\/li>\n
  2. \n Point of Entry Analysis
    <\/b>Identify the first product that brings customers to your brand, helping you optimize acquisition and build loyalty from day one.<\/p>\n<\/li>\n
  3. \n Trip Missions
    <\/b>Segment consumers by trip size and uncover deeper patterns in purchasing behavior to power more targeted marketing strategies.<\/p>\n<\/li>\n
  4. \n Trip Cycles
    <\/b>Analyze sales and engagement trends by day of week and daypart, giving you the granular insights needed to optimize operations and drive growth.<\/li>\n<\/ol>\n

    \n “We’ve always believed in turning data into clarity and action instantly,” <\/i>said Erik Mitchell, CEO at Seek. “Our collaboration with NIQ continues to lead a transformation in the way that brands want to discover and leverage insights from leading providers\u2014 giving CPG brands faster access to shopper insights in a seamless, intuitive, and actionable way. With Insight Cloud, teams can move from question to answer in minutes, not months, and use those insights designed to drive real business action.”<\/i><\/p>\n

    Together, Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace. To that end, CPG brands licensing NIQ’s point-of-sale, Retail Measurement Services (“RMS”) data can share their RMS feeds with Insight Cloud for select applications. Leveraging the power of NIQ’s data and the ease of Insight Cloud, CPG brands can now access critical shopper insights without the complexity of traditional analytics investments.<\/p>\n

    \n Learn more about <\/b>
    \n the collaboration<\/b>
    \n and explore the apps in Insight Cloud<\/b>
    \n     here.<\/a>\n <\/p>\n

    \n About Seek<\/u>\n <\/p>\n

    Seek, an Eldridge Industries business, is the company behind Insight Cloud \u2013 the intelligence platform for the modern analyst.\u00a0<\/p>\n

    Insight Cloud is a platform that delivers always-on, pre-built analytical intelligence through a network of best-in-class data providers. These data providers partner with Insight Cloud to build apps built on a context layer of embedded business logic, so analysts receive complete, ready-to-use intelligence rather than raw data that requires months of engineering to produce value.\u00a0\u00a0<\/p>\n

    \n Visit Seek’s website<\/a>\n <\/p>\n

    \n
    \n About NIQ<\/u>
    \n <\/b>
    \n
    NielsenIQ\u00a0(NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying\u00a0behavior\u00a0and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI\u00a0modeling\u00a0expertise, NIQ builds decision systems that help companies turn complex data into confident action.\u00a0With operations in more than 90 countries,<\/p>\n

    NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer\u00a0spend.<\/p>\n

    Through cloud-based platforms, advanced\u00a0analytics\u00a0and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.\u00a0\u00a0<\/p>\n

    For more information, please visit\u00a0www.niq.com<\/a>.\u00a0<\/p>\n

    \n
    \n Forward Looking Statement:<\/u>
    \n <\/b> \u00a0
    This\u00a0press release regarding the collaboration between Seek and NIQ may\u00a0contain\u00a0forward-looking statements regarding\u00a0anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as ” will”, “expects,” “anticipates,” “projects,” “believes,” “forecasts,” “plan,” “look ahead,”\u00a0“indicates”,\u00a0and similar expressions are intended to\u00a0identify\u00a0such forward-looking statements. These statements are not\u00a0guarantees\u00a0of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.\u00a0<\/p>\n

    Disclaimer: All product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders.\u00a0<\/p>\n

    \u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n

    \n Contacts: <\/b>\n <\/p>\n

    Taylor Werges
    Director of Marketing
    taylor@seekinsights.com<\/a><\/p>\n

    NIQ North America Communications
    NIQ.NACommunications@nielseniq.com<\/a><\/p>\n

    \n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/seek-and-niq-join-forces-to-bring-new-consumer-intelligence-apps-to-insight-cloud-302810138.html<\/a><\/p>\n

    SOURCE Seek<\/p>\n<\/p><\/div>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    PR Newswire New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior \u2014 supporting cross-sell analysis, loyalty insights, and smarter growth strategies. NASHVILLE, Tenn., June 25, 2026 \/PRNewswire\/ —\u00a0Seek, the builder of Insight Cloud, today announced a strategic collaboration with NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights. For many brands, understanding consumer behavior has meant relying on surveys and focus groups. Now, with NIQ apps on Insight Cloud, CPG teams & leaders can tap directly into real-world purchase-based … <\/p>\n

    Continue reading “Seek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-975749","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSeek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/seek-and-niq-join-forces-to-bring-new-consumer-intelligence-apps-to-insight-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior \u2014 supporting cross-sell analysis, loyalty insights, and smarter growth strategies. NASHVILLE, Tenn., June 25, 2026 \/PRNewswire\/ —\u00a0Seek, the builder of Insight Cloud, today announced a strategic collaboration with NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights. For many brands, understanding consumer behavior has meant relying on surveys and focus groups. 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NASHVILLE, Tenn., June 25, 2026 \/PRNewswire\/ —\u00a0Seek, the builder of Insight Cloud, today announced a strategic collaboration with NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights. For many brands, understanding consumer behavior has meant relying on surveys and focus groups. 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