{"id":975728,"date":"2026-06-25T09:53:36","date_gmt":"2026-06-25T13:53:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix\/"},"modified":"2026-06-25T09:53:36","modified_gmt":"2026-06-25T13:53:36","slug":"reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix\/","title":{"rendered":"Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix"},"content":{"rendered":"

<\/p>\n

Reese\u2019s Puffs<\/i> and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix<\/b><\/p>\n

The bold, new collab blends GloRilla\u2019s signature sound with the irresistible flavor of Reese\u2019s Puffs, creating the ultimate late-night pairing, complete with a limited-edition Reese\u2019s Puffs x GloRilla cereal box<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–Reese\u2019s Puffs <\/i>cereal, the beloved brand with deep ties to music, entertainment and fan-fueled moments, is taking the mic to announce a new partnership with multi-platinum powerhouse GloRilla. With her signature sound, GloRilla is bringing after hours energy and a bold vibe to a remix of the Reese\u2019s Puffs<\/i> iconic \u201cEat \u2019Em Up\u201d rap, dropping at midnight on June 26, via CMG\/Interscope Records.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260625460780\/en\/<\/a><\/p>\n

\"Reese\u2019s<\/p>\n

Reese\u2019s Puffs cereal is turning up the volume on a nostalgic fan-favorite, linking up with GloRilla to release a bold remix of its iconic \u201cEat \u2018Em Up\u201d track.<\/p>\n<\/div>\n

\nSince hitting the airwaves in 2009, the rap has become one of the most recognizable cereal anthems of this generation. Now, thanks to its new \u2018Glo-Up,\u2019 fans can immerse themselves in the ultimate late-night sensory journey, where electrifying beats complement the distinct crunch of Reese\u2019s Puffs<\/i>, creating an unmatched and unapologetically indulgent listening experience.<\/p>\n

\n\u201cI grew up with the Reese\u2019s Puffs<\/i> \u2018Eat \u2019Em Up\u2019 rap, so getting to put my own spin on it is a full-circle moment for me,\u201d said GloRilla. \u201cI wanted to keep that nostalgia people connect with but give it a genuine \u2018Glo-Up.\u2019 So, I mixed in my Memphis energy and made it something that hits just right after dark, like the indulgent combination of peanut butter and chocolate in Reese\u2019s Puffs<\/i> cereal.\u201d<\/p>\n

Reese\u2019s Puffs<\/i> cereal and GloRilla teamed up with Lyrical Lemonade to ground the remix in today\u2019s music culture, tapping the collective\u2019s credibility and track record of turning artist collaborations into standout visual moments. Directed by Ari Mairena-Dannon (AMD), the video brings GloRilla\u2019s unmistakable energy to transform \u201cEat \u2019Em Up\u201d into a music release that packs nostalgia, playful indulgence and peanut butter-chocolatey goodness that today’s fans will eat up.<\/p>\n

\n\u201cReese\u2019s Puffs<\/i> has been part of entertainment culture for decades, and we\u2019ve seen how our fans already incorporate the cereal into their late-night routines,\u201d said Megan Brooks, Business Unit Director for Reese\u2019s Puffs<\/i> at General Mills. \u201cOur collaboration with GloRilla allowed us to celebrate that shared nighttime experience through a re-imagination of the beloved ‘Eat \u2018Em Up’ rap, while also connecting us to a new generation of Reese\u2019s Puffs <\/i>fans.\u201d<\/p>\n

\nIn addition to the track and music video, fans can score a limited-edition Reese\u2019s Puffs<\/i> x GloRilla cereal box, available online at ReesesPuffs.com for $19.99 beginning at 1 p.m. ET on June 29, while supplies last. Featuring custom design details inspired by the collaboration, the box serves up a bold, new way for cereal lovers to pair the beats with a bowl of Reese\u2019s Puffs<\/i>.<\/p>\n

\nFans can stream GloRilla\u2019s Reese\u2019s Puffs<\/i> \u201cEat \u2019Em Up\u201d remix on all major platforms, including Spotify and Apple Music, and watch the music video on the Reese\u2019s Puffs<\/i> YouTube channel (@ReesesPuffCereal<\/a>) starting at midnight on Friday, June 26. For more, visit ReesesPuffs.com<\/a> and @reesespuffs on social.<\/p>\n

About General Mills<\/b><\/p>\n

\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com<\/a>.<\/p>\n

\nREESE\u2019S and Reese\u2019s Puffs<\/i> trademarks, trade dress, REESE\u2019S Orange Color and Crown Design are used under license.<\/p>\n

About GloRilla<\/span><\/b><\/p>\n

\nThe world got its first taste of the multi-platinum recording artist GloRilla with her breakout single “FNF (Let’s Go)\u201d in 2022, which sparked the viral #FNFChallenge and paved the way for the rising star to sign with Yo Gotti’s prestigious CMG record label in partnership with Interscope Records. The Memphis native\u2019s 2024 rap domination kicked off when she released four Hot 100 top 30 hit songs, including “Yeah Glo!,” “WHATCHU KNO ABOUT ME,” “TGIF,” and “Wanna Be.” Along with amassing the highest opening week for a female rapper on the Billboard 200 with her acclaimed debut album GLORIOUS<\/i> earning a career-best 69,000 units, Big Glo became the first female rapper to have multiple projects, Ehhthang Ehhthang<\/i> and GLORIOUS<\/i>, sell over 500,000 units in 2024.<\/p>\n

\nGloRilla has received multiple GRAMMY nominations, including Best Rap Performance in 2022 with “F.N.F. (Let’s Go)” and in 2024 with “Yeah Glo!.\u201d She has earned several nominations and awards from BET, Billboard, BMI, iHeartRadio, MTV and more. Billboard crowned her the \u201cHottest Female Rapper of 2024.”<\/i> This year GloRilla received the Powerhouse Award at Billboard Women’s In Music event. She also took home the BMI Impact Award for her groundbreaking artistry, and influence on the future of music. GloRilla became the youngest female artist to receive Songwriter of the Year at the BMI R&B\/Hip-Hop Awards, further cementing her status as one of the premier artists of today. In 2025, GloRilla was the Top Female Rap Artist for Billboard’s year-end chart.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260625460780\/en\/<\/a><\/span><\/p>\n

\nGeneral Mills Communications
\n
763-764-6364
\n
media.line@genmills.com<\/a><\/p>\n

\nEdelman
\n
Lisette Rodriguez
\n
Lisette.rodriguez@edelman.com<\/a><\/p>\n

KEYWORDS:<\/b> Minnesota United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Entertainment Retail Other Entertainment Celebrity Music Supermarket Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Reese\u2019s Puffs cereal is turning up the volume on a nostalgic fan-favorite, linking up with GloRilla to release a bold remix of its iconic \u201cEat \u2018Em Up\u201d track.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix The bold, new collab blends GloRilla\u2019s signature sound with the irresistible flavor of Reese\u2019s Puffs, creating the ultimate late-night pairing, complete with a limited-edition Reese\u2019s Puffs x GloRilla cereal box MINNEAPOLIS–(BUSINESS WIRE)–Reese\u2019s Puffs cereal, the beloved brand with deep ties to music, entertainment and fan-fueled moments, is taking the mic to announce a new partnership with multi-platinum powerhouse GloRilla. With her signature sound, GloRilla is bringing after hours energy and a bold vibe to a remix of the Reese\u2019s Puffs iconic \u201cEat \u2019Em Up\u201d rap, dropping at midnight on June 26, via CMG\/Interscope Records. This press release features multimedia. View the full release … <\/p>\n

Continue reading “Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-975728","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix The bold, new collab blends GloRilla\u2019s signature sound with the irresistible flavor of Reese\u2019s Puffs, creating the ultimate late-night pairing, complete with a limited-edition Reese\u2019s Puffs x GloRilla cereal box MINNEAPOLIS–(BUSINESS WIRE)–Reese\u2019s Puffs cereal, the beloved brand with deep ties to music, entertainment and fan-fueled moments, is taking the mic to announce a new partnership with multi-platinum powerhouse GloRilla. With her signature sound, GloRilla is bringing after hours energy and a bold vibe to a remix of the Reese\u2019s Puffs iconic \u201cEat \u2019Em Up\u201d rap, dropping at midnight on June 26, via CMG\/Interscope Records. This press release features multimedia. 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With her signature sound, GloRilla is bringing after hours energy and a bold vibe to a remix of the Reese\u2019s Puffs iconic \u201cEat \u2019Em Up\u201d rap, dropping at midnight on June 26, via CMG\/Interscope Records. This press release features multimedia. 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